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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Yudistira Pusat Publikasi Ilmu Manajemen Master Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Rayhan Gunaningrat
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Restaurant Marketing Efforts on Instagram: Influence on Consumer Behavior Rayhan Gunaningrat; Istiyawati Rahayu; Erna Chotidjah Suhatmi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6720

Abstract

This study investigates the relationship between Instagram marketing efforts and willingness to pay a premium price as mediated by trust and brand image in order to validate the theory with practical application, particularly in the restaurant industry. To test the proposed hypothesis, this study employs a quantitative approach with a causal research design. Data was gathered through a survey of 100 respondents via an online questionnaire, which was distributed to social media users in Indonesia who had visited a restaurant that was actively marketing on social media. In addition, a structural equation model was developed to analyze these research data. This study evaluates the company's Instagram marketing efforts as a whole, combining six factors (entertainment, interaction, trendiness, customization, electronic word of mouth, and risk). The results of this study reveal that marketing efforts through Instagram directly encourage consumers to pay premium prices and influence consumer brand preferences. Out of the six indicators, entertainment and perceived risk have the greatest influence on consumer brand preference and consumer willingness to pay a premium price.
Pengaruh Pemasaran Media Sosial, Word Of Mouth dan Kualitas Produk terhadap Kepuasan Konsumen Richeese Factory di Kota Solo Adivarani Diaz Rahmawati; Eka Darma Ningtyas; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2429

Abstract

The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.
Pengaruh Citra Merek dan Persaingan Pangsa Pasar Pada Gadget Merek Apple Terhadap Minat Beli Di Indonesia Muhammad Zulfikar Romadhon; Damar Putranto; Rayhan Gunaningrat
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2602

Abstract

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Kurniasih Kurniasih; Ria Nofita Praptiwi; Rayhan Gunaningrat
Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa Vol. 2 No. 2 (2024): April : Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/yudistira.v2i2.562

Abstract

In the cosmetics and facial care market, competition is increasingly competitive. Due to the large number of cosmetic products available in the market, a person's interest in buying something and their decision to make a purchase are influenced. Cosmetics have dangerous side effects for the body because of the chemical content. Researchers chose Wardah products as research targets because Wardah guarantees their quality by using high quality materials, has a halal label, and has halal laws. Wardah is made with natural, high quality and safe ingredients so as to avoid dangerous side effects for the skin and body. The purpose of the study is to ascertain how purchasing decisions are influenced by product quality and price. This study used a quantitative approach as its methodology. The study's findings demonstrate that product quality and price have a favorable and substantial impact on consumers' decisions to buy.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Dalam Mengembangkan Coffe Shop Di Kota Solo Raya Rizki Darmawan Prasetya; Nur Fajar Ali Maulana; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i1.304

Abstract

Indonesian coffee is one of the leading agricultural products besides palm oil and rubber. Coffee production It is anticipated that Indonesia will be able to compete with the world market. The increasing trend of drinking coffee is also felt by Indonesian people, as evidenced by the increasing number of cafes offering coffee products at prices ranging from tens of thousands of rupees to hundreds of thousands of rupees. In order for the coffee business strategy to survive and survive, an integrated marketing strategy is needed that pays attention to consumer satisfaction and whether consumer satisfaction influences the development of cafes. The purpose of this study is to determine whether customer satisfaction at Solo Raya coffee shops is influenced by the marketing mix. The sampling method uses quota sampling and random sampling methods, and the criteria for respondents are consumers who have purchased coffee products in the last month, totaling 104 respondents. Surveys distributed online or electronically using Google Forms will be used for data collection. Studies indicate that consumers' purchasing decisions are significantly influenced by their location. The F test results demonstrate that each component of the marketing mix, whether used separately or in combination, significantly influences consumers' decisions to buy.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Laptop Merek ASUS Anisa Tri Rahayu; Rayhan Gunaningrat; R. Taufik Nur Muftiyanto
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i2.315

Abstract

The aim of this research is to ascertain and assess the ways in which Asus laptop purchase decisions are influenced by brand image, product quality, and pricing. Through the use of the Google Form platform, questionnaires were sent in order to gather data. In the analytical method, multiple linear regression was used in addition to evaluating traditional assumptions. Additionally, IBM SPSS 25 software was used to evaluate the hypotheses both partially (t-test) and concurrently (f-test). The findings demonstrated that while price had no discernible effect on decisions to buy, brand perception and product quality did positively and significantly influence decisions to buy. These findings suggest that while price has little bearing on customer choice, brand perception and product quality are important factors when it comes to Asus laptop purchases.
Behavioral Intention To Use Flip.Id Oleh Perceived Ease Of Use Melalui Attitude Towards Using Sri Wulan Handayani; Rayhan Gunaningrat; Agus Suyatno
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): OKTOBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.134

Abstract

Digital financial services in Indonesia, one of which is Flip which provides interbank transfer services for free and also free of charge. This study wants to know and measure the level of acceptance and understanding in using a Flip e-wallet service through the Technology Acceptance Model (TAM) which is determined by the perception of ease of use through usage attitude as a mediation variable. The data analysis technique used is Structural Equation Modeling (SEM) which uses PLS (Partial Least Square) Software. The characteristics of respondents used in data processing are Surakarta people with age criteria of 19-44 years and frequency of use of Flip <1 month in 2023.The results obtained from the data processing above explain that the perceived ease of use has no effect on the behavioral intention to use. Attitude towards using are able to mediate the influence between perceived ease of use and behavioral intention to use Flip e-wallet service.
Pengaruh Kualitas Pelayanan Terhadap Loyaltas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Di Fun House Resto Chandra Gita; Esti Dwi Rahmawati; Rayhan Gunaningrat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): OKTOBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.189

Abstract

The growing subsector of the food and beverage industry, including the highly competitive restaurant industry, highlights the importance of research in maintaining businesses and increasing customer loyalty in this sector. The purpose of this research is to investigate the influence of service quality on customer loyalty through customer satisfaction as a mediator in Fun House Resto. The method used is the Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis technique with descriptive and quantitative analysis. The sample used was 100 respondents using purposive sampling method in determining the respondents. The results of the study indicate that service quality has a direct positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and service quality has a positive and significant effect on customer loyalty through mediation of customer satisfaction. These results indicate that Fun House Resto should consider maintaining service quality and customer satisfaction in ensuring customer loyalty. Furthermore, as part of their efforts to maintain customer loyalty, they should also consider other factors such as product quality, facilities, prices, and others.
Pengaruh Brand Image, Presepsi Harga, Dan Promosi Terhadap Keputusan Pembelian Produk Mie Gacoan Di Wilayah Solo Restu Putri Permatasari; Oktafianis Oktafianis; Rayhan Gunaningrat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2024): FEBRUARI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i1.624

Abstract

This research aims to determine the influence of brand image, price perception, and promotion on the purchasing decisions of Mie Gacoan products in the Solo region. The study utilizes a quantitative approach, employing primary data obtained through distributing written instruments or questionnaires and receiving responses from 100 samples. Smart PLS (Partial Least Square) analysis is used to evaluate the hypotheses in this research, which is a quantitative approach. Based on the results of the Smart PLS analysis conducted, it shows that purchasing decisions are positively (significantly) influenced by brand image, price perception, and promotion.
Pengaruh Harga Dan Label Halal Terhadap Keputusan Pembelian Kosmetik Emina Di Wilayah Surakarta Monyka Dayu Astuti; Winda Saputri; Rayhan Gunaningrat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2024): FEBRUARI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i1.636

Abstract

The purpose of this observation is to determine the influence of price and Halal Label on Purchasing Decisions for Emina cosmetics in the Surakarta area. This observation uses a quantitative method using primary data obtained by distributing documents or questionnaires and collecting responses from a sample of 55 participants. This observation was analyzed using Intelligent Partial Least Squares (PLS) to propose hypotheses, and used a quantitative approach. Based on the results of the Smart PLS analysis test carried out, it shows that prices and halal labels have a positive or significant effect on purchasing decisions.
Co-Authors Adivarani Diaz Rahmawati Agus Suyatno Anggi Septiana Sari Anisa Tri Rahayu Anita Karlina Gunawan Anita Nurul Cahyani Annasya Al Sadhilla Apriliana Nur Choirun Nisa Atala Cindy Fatya Berta Berlianda Chandra Gita Damar Putranto Dea Ananda Destifa Umari Ramadhanti Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Efi Pertiwi Rahayu Eka Darma Ningtyas Enik Tri Afrika Erna Chotidjah Suhatmi Esti Dwi Rahmawati Fani Anisa Fani fidiana putri Febi Ardhani Febryana Nawantoro Febyola Puspa Dewani Habib Fajar Aditya Hanifah Dian Hastuti Hesti Widyastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intan Yunitasari Intana Wahyu Putri Ismi Munfarida KHABIB ALIA AKHMAD Krisna Yusuf Anggoro Kurniasih Kurniasih Latifatun Nikmah Leny Septyawati Melvin Reinaldi Miftahul Nur Latifa Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Fadilah Muhammad Zulfikar Romadhon Munawaroh - Niken Vera Kusumawati Nur Fajar Ali Maulana Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri PUPUT MELATI R Taufik Nur Muftiyanto R Taufiq Nur Muftiyanto R. Taufik Nur Muftiyanto R.Taufiq Nur Muftiyanto Rahayu, Istiyawati Ratna Ariyanti Restu Putri Permatasari Ria Nofita Praptiwi Riana Amalia Sacrivi Rieke Alisyiya Nur Safitri Riski Apriani Risma Nur Pratiwi Rita Haju Kaesti Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Siti Huzaimah Siti Mudurikah Sri Wulan Handayani Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Tiara Kartika Sari Wina Yuniarti Winda Saputri Yana Kumara Kristanti Yoseph Adi Nugroho