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Herawati, Erni
Bina Nusantara University
Humanities

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Pola Komunikasi Mahasiswa dalam Penggunaan Smartphone (Studi pada Mahasiswa Marketing Communication Fek Binus University) Rosidah, Rosidah; Herawati, Erni
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3519

Abstract

This research aimed to identify and know the pattern of smartphone usage among university students and pattern of communication they are doing with the smartphone. Quantitative research was used in this study, with descriptive design. Survey was conducted as data collecting method by distributing questionnaires to students of Marketing Communication (Marcomm) department, Faculty of Economic and Communication (FEK), Binus University. As a result, there were 134 questionnaires that can be proceed for data analysis. Sampling technique used in the research was simple random sampling. Since the research used descriptive design, thus the data analysis technique was descriptive statistics. The research is only limited to study the pattern of smartphone usage and pattern of communication among students of Marcomm department, FEK, Binus University, with their smartphone. Given the fact that smartphone has changed people’s behavior in communicating with others, it can be useful for example in developing appealing learning plan in education field, especially for youth. The function of mobile phone has undergone a rapid change with the existence of smartphone. With smartphone, one cannot only perform the traditional types of communication (phone or sms), but also go beyond that. This is due to the features provided by the smartphone which indeed accommodate the person’s needs to communicate each other more than just phone calls. Additionally, with the presence of Internet which has made the smartphone becoming inseparable with human’s life, since it integrates all medium and activities of communication into a single gadget. Smartphone has been proved to change the people’s habit in communicating each other and caused people’s dependency on the presence of this medium.  
Pemanfaatan Brand pada Restoran Sunda (Studi Kasus pada Restoran Sari Sunda, Cibiuk, dan Bumbu Desa) Yunus, Ulani; Herawati, Erni
Humaniora Vol 4, No 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3501

Abstract

Brand utilization has been done in business or other non-profit organizations for a long time to differentiate a product from one manufacturer to other manufacturers. Sundanese culinary industries from time to time have significant growth. Thus, this article discusses on how the utilization of brand in Sundanese restaurants. Qualitative research dimension method was used, especially ethnomethodology study, that how an individual creates and understands everyday life. In this case, individuals are the consumers who were interviewed regarding their visit at each restaurant studied. Conclusion of this paper is brand can be utilized by the restaurants to touch cultural values of the customers to achieve marketing goals. Besides, brand can also be used to develop global marketing strategy for its unique cultural content.  
Tanda-Tanda dalam Iklan Komersial di Televisi (Analisis Semiotika pada Iklan Susu Sgm Eksplor Presinutri 3) Herawati, Erni; Rosidah, Rosidah
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3419

Abstract

Advertisement is one of promotional tools used by marketer to communicate with its audience or consumer which can be done through newspaper, magazine, internet, radio, and/or television. Using advertisement, the marketer tries to create signs in the message to the audience to make sure they really understand the message. The objective of the study is to analyze how the signs are created in the texts displayed on infant formula SGM Eksplor Presinutri 3 TV advertisement. The metodology is qualitative research using semiotics analysis. Peirce semiotics approach is applied to explore the signs in the advertisement. Secondary data were used, also supported by study literature, to conduct a deep analysis of this study. The research finding shows signs were used by the marketer to deliver the message of this product. 
Keterkaitan Isi Siaran Televisi di Indonesia dan Keadilan Informasi Herawati, Erni
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3245

Abstract

Indonesian Television Broadcasting has been progressing rapidly both in number of television stations and programs. In fact, almost all of national private televisions broadcasting programs were always about Jakarta. Article aimed to analyze on how the function of media which was not only provided information but it also supported the values of community and its sustainability. It related to the media content. The media content was not only determined by internal media factors but also the external ones. Finally, the owners of the media became the one who determined how media content was produced and formed. Therefore, to avoid information which was not monopolized by one party, the community should have various informations to choose. Finally, it is concluded that rules in broadcasting television has to consider the equality of information for people
Pornografi dalam Balutan Film Bertema Horor Mistik di Indonesia Herawati, Erni
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3209

Abstract

The film industry in Indonesia has been through ups and downs. As an industry, thus there are usual things the film creators done to take financial benefit from the film industry. Some researches show that messages brought by mass communication media is no more that political and economic efforts from media to get much more benefits. Therefore, it is acknowledged that Indonesian films lately put horror and mystic theme beneath in order to get closer with Indonesia culture as the consumers. However, it is issued when the mystic theme influenced along with pornography. Ethics development efforts and law enforcement must be the continuous material to discuss the problem solving.  
Etika dan Fungsi Media dalam Tayangan Televisi: Studi pada Program Acara Yuk Keep Smile di Trans Tv Herawati, Erni
Humaniora Vol 6, No 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3292

Abstract

Entertainment as media content in television has been critisized by society. Therefore, this research seeked out how media such as television runs its functions and ethics to society. The objective of this research is to find out the television functions and ethics. This research used qualitative approach and focused on analyzing the functions and ethics of television broadcast. Data were collected by observation and documentations review. The results are entertainment became the prime content of television but the functions have not been implemented responsibly yet to society. The ethics of how television produced and broadcasted the messages, especially the entertainment program, are the main problem. The economic factors become the main concern of the producer compared to the protection for special audiences such as children and teenagers. 
Co-Authors Rosidah Rosidah Yunus, Ulani