Articles
<![CDATA[Pemanfaatan Brand pada Restoran Sunda (Studi Kasus pada Restoran Sari Sunda, Cibiuk, dan Bumbu Desa) ]]>
<![CDATA[Yunus, Ulani]]>;
<![CDATA[Herawati, Erni]]>
<![CDATA[ Humaniora Vol 4, No 2 (2013): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v4i2.3501
<![CDATA[Brand utilization has been done in business or other non-profit organizations for a long time to differentiate a product from one manufacturer to other manufacturers. Sundanese culinary industries from time to time have significant growth. Thus, this article discusses on how the utilization of brand in Sundanese restaurants. Qualitative research dimension method was used, especially ethnomethodology study, that how an individual creates and understands everyday life. In this case, individuals are the consumers who were interviewed regarding their visit at each restaurant studied. Conclusion of this paper is brand can be utilized by the restaurants to touch cultural values of the customers to achieve marketing goals. Besides, brand can also be used to develop global marketing strategy for its unique cultural content. ]]>
<![CDATA[Event Hiburan bagi Tki di Taiwan sebagai Pencitraan pada Anggota Komunitas ]]>
<![CDATA[Yunus, Ulani]]>
<![CDATA[ Humaniora Vol 5, No 2 (2014): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v5i2.3236
<![CDATA[Event is still a useful media for building good image for certain communities. In addition to functioning as a media ritual, an event which is published through a live broadcast mass media will also increase the brand image of a particular product. Research question in this article is: what are the kinds of the TKI Event held in Taiwan in 2013 and what elements of the event that brings TKI enthusiastic in Taiwan? The method used in this study is a qualitative interpretive. The data was collected through direct observations and impressions of social media such as youtube as well as literature from the source journal from previous research literature or books that support research topic. Conclusion of the study states that the type of event held by workers in Taiwan is a talent contest and stage entertainment. While elements of the event that brings enthusiastic for workers is an event that displays imagery figure, and the appearance of celebrities. ]]>
<![CDATA[Enhance The Brand Image Through Television Commercial (Tvc): A Case Study “Create Your Chance” of Tokopedia.Com and Apologizes of Bukalapak.Com ]]>
<![CDATA[Yunus, Ulani]]>
<![CDATA[ Humaniora Vol 7, No 4 (2016): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v7i4.3609
<![CDATA[The purpose of this research was to describe how the brand image could be improved through television commercial (TVC) with a special theme. The focus of this research was how to improve the brand image through TVC with a special theme. This study was broken down into research questions (1) How does “Create Your Chance” TVC of Tokopedia.com increase brand awareness? (2) How does “Apologizes” TVC increase Bukalapak.com, (3) How does brand image as if formed by Tokopedia.com and Bukalapak.com. The concept used was the elements of the brand image and mass communication. The paradigm of descriptive qualitative methods was to be a way of expressing the data in this study that supported by two previous quantitative research. The results show that (1) "Create Your Chance" TVC of Tokopedia.com increases brand awareness through visualization and the words that exist in the TVC as being able to see the opportunities, such as visualization of barber who also received job through online booking, (2) "Apologize" TVC improves brand image of Bukalapak.com as online sites that provides competitive pricing and managed directly by the young CEO who humble so deliberately apologize for the lack of focus of the employees of the many offices as a buyers, (3) Brand image is enhanced by tokopedia.com and Bukalapak.com with touch the dimension of emotional of audience. ]]>
<![CDATA[Konstruksi Pesan Politik di Televisi Komersial Menjelang Pemilihan Umum 2014: Studi Kasus Iklan Partai Hanura, Pan, dan Gerindra ]]>
<![CDATA[Yunus, Ulani]]>
<![CDATA[ Humaniora Vol 5, No 2 (2014): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v5i2.3264
<![CDATA[Effective adverstisement must contain ideal message that will attract, arouse curiosity, and stimulate the action in accordance with the purpose of the advertiser. The problem identification of this study is how the political message in the TVC construction towards the 2014 election. This study aims to know how the message construction of Hanura, PAN, and Gerindra on TVC ads by the 2014 election and to know the similarities message of Hanura, PAN, and Gerindra ads as the largest ad spender in the TVC. The methodology used is qualitative analysis by Stuart Hall’s reception constructive theory. The results of this study point out that the construction of political message through the TVC from January to March 2014 was in the opposition position. The recipient constructed ideas contrary to the purpose of the advertisers. Thus, marketing communications conducted by the team of political parties in this study did not conform to expectations. While, those three political parties analyzed were carrying the same message that they sided with the poor people and promised to give hope to live well. Conclusions obtained from the results of the research are the construction of the message contains the element of appeals and emotionals instead of the element of arguments and convictions. Then the similirarity of the TVC message is the parties give a promise of hope and well living to the people yet no one conveys the answers to the concerns of the people existed since the reform era, that is about disintegration and unity in the community. ]]>
<![CDATA[Office Courtesy: Diferensiasi pada Komunikasi Organisasi ]]>
<![CDATA[Yunus, Ulani]]>
<![CDATA[ Humaniora Vol 3, No 1 (2012): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v3i1.3246
<![CDATA[Office etiquette or office courtesy is a procedure in a person with association or persons outside the organization. Etiquette teaches us to maintain good relations with the person / party. Etiquette becomes an inherent part of an organization because etiquette is not just a tool to assess an appropriate or inappropriate actions of members of the organization, but also the adhesive in the activities of a business transaction; that office image courtesy instrumental in building the organization. Through the courtesy of its contextual office applied through: adjustments to the organizational culture, attitudes toward seniors, standardization attitude towards the stakeholders. Thus, a typical office courtesy can be a differentiation of an organization. ]]>
<![CDATA[ANALISIS HUBUNGAN ANTARA MEDIA SOSIAL DAN KESADARAN MEREK (Studi Kasus pada Komunitas Backpacker Indonesia Wilayah Jabodetabek) ]]>
<![CDATA[CHAIRANI, PUTTI NURUL]]>;
<![CDATA[YUNUS, ULANI]]>
<![CDATA[ Communication Vol 6, No 1 (2015): COMMUNICATION ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi - Universitas Budi Luhur ]]>
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DOI: 10.36080/comm.v6i1.3
<![CDATA[ Research Purpose, to know is there any significant correlation between media social and brand awareness of Logbook application. Research Method, this research was conducted with quantitative methods where research was allowed to use closed questionnaire for data gathering, sample of this research focused on Community of Indonesia Backpacker Jabodetabek Region). The Analysis of this research is using Pearson Correlation to the result of correlation between social media with brand awareness .Result, according to the analysis, social media and brand awareness has significant relations the amount is 65,90%. Conclution, social media has a strong correlation with brand awareness, through this research we expected the social media of Logbook application will be able to build a better relationship with the audience. (PNC) ]]>
<![CDATA[Kasus Bupati Garut dan Fenomena Ahmad Fathanah: Pembelajaran Komunikasi Keluarga ]]>
<![CDATA[Yunus, Ulani]]>
<![CDATA[ Humaniora Vol 4, No 2 (2013): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v4i2.3569
<![CDATA[Mass media reports about two males figure who have the power and wealth associated with the case in love relationship. It is not only seen as an ?accident" for the women, it needs to be reviewed as further education. The purpose of research is to answer how the district regent of Garut case and the phenomenon of Ahmad Fathanah be a lesson for family communication. The method used is limited to library study, but it is also possible to continue in next research that is exploratory or explanatory research. Through this literature review, the researcher logic is a mainstay of the validity of research results. The results showed that the concept of true marriage must begin with the family, not only limited to verbal communication but also nonverbal. With the right family communication, stigma about women who just want male treasures is disallowed and can be positive thing for the women themselves. Recommendation is mass media help to achieve it through the selection of wise and polite language in framing the news about the women who seem to be "victims" of the power and wealth of men in the study case. ]]>
<![CDATA[Memelihara Citra Positif RI melalui Radio Taiwan Internasional ]]>
<![CDATA[Yunus, Ulani]]>
<![CDATA[ Humaniora Vol 5, No 1 (2014): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v5i1.2977
<![CDATA[Research aims to answer on how to maintain a positive image of the government of Indonesia through Radio Taiwan International. Research used literature study method through data collection compiled based on the results of previous researches in journals and discussing communication, government and media, especially radio media, as well as data collection from seminars. Results of the study indicate that the Indonesian community residing in Taiwan requires intensive media to fill their minds, so that they remain proud to be Indonesian. Thus the image of the government of Indonesia remains positive. Recommendation of this research is the government of Indonesia has to use the local radio as a medium to keep a positive image. ]]>
<![CDATA[Branding about Indonesia through cross-cultural communication ]]>
<![CDATA[Yunus, Ulani]]>;
<![CDATA[Wahyuningtyas, Bhernadetta Pravita]]>;
<![CDATA[Willyarto, Mario Nugroho]]>
<![CDATA[ Jurnal Studi Komunikasi Vol 4, No 2 (2020) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
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DOI: 10.25139/jsk.v4i2.2412
<![CDATA[One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturers’ social media accounts which they did on their initiative after they visited Indonesia.]]>
<![CDATA[Branding about Indonesia through cross-cultural communication ]]>
<![CDATA[Yunus, Ulani]]>;
<![CDATA[Wahyuningtyas, Bhernadetta Pravita]]>;
<![CDATA[Willyarto, Mario Nugroho]]>
<![CDATA[ Jurnal Studi Komunikasi Vol. 4 No. 2 (2020) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
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DOI: 10.25139/jsk.v4i2.2412
<![CDATA[One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturers’ social media accounts which they did on their initiative after they visited Indonesia.]]>
