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All Journal Jurnal Pengabdian Masyarakat Indonesia Journal of Community Empowerment for Multidisciplinary (JCEMTY)
Deddy Suprapto
Program Studi Televisi dan Film, Fakultas Ilmu Budaya, Universitas Jember, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Education Engineering Environmental Science Health Professions Public Health Social Sciences

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Tingkatkan Kreativitas Santri: Pelatihan Pembuatan Video Promosi Online Di Pesantren Darul Muttaqien Jember Deddy Suprapto; Bambang Aris Kartika; Romdhi Fatkhur Rozi; Rara Mustika Ningrum
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 1 (2025): JPMI - February 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3372

Abstract

Pesantren Darul Muttaqien di Jember berkomitmen memberdayakan ekonomi santri melalui usaha kreatif. Namun, keterbatasan kemampuan santri dalam pemasaran online menjadi kendala dalam memperluas jangkauan pasar produk-produk pesantren. Untuk mengatasi kendala ini, dilakukan program pelatihan pembuatan video promosi sebagai strategi pemasaran online. Pelatihan bertujuan meningkatkan kreativitas santri memproduksi konten digital yang efektif dan menarik, sesuai dengan nilai-nilai pesantren. Metode pelatihan mencakup kombinasi teori dan praktik, meliputi materi pemasaran digital, teknik produksi video, serta optimasi konten untuk platform media sosial. Program ini berlangsung selama dua minggu dengan pendampingan intensif. Hasil pelatihan menunjukkan peningkatan signifikan pada kemampuan santri dalam menghasilkan video promosi yang menarik secara visual dan informatif. Produk-produk pesantren berhasil menjangkau audiens yang lebih luas melalui platform media sosial, yang berdampak pada peningkatan kesadaran merek dan potensi penjualan. Program ini berdampak positif terhadap pengembangan ekonomi pesantren, tebukti dengan keterampilandan kreativitas yang tepat, santri dapat menjadi konten kreator yang kompeten. kegiatan ini menegaskan pentingnya teknologi digital dalam mendukung kemandirian ekonomi berbasis nilai spiritual di pesantren.
Enhancing Children's Creativity Through Art-Craft Training: Peningkatan Kreativitas Anak Melalui Pelatihan Seni Kriya Deddy Suprapto; Sokema Yeni Astuti; Rara Mustika Ningrum; Fina Zahra
Journal of Community Empowerment for Multidisciplinary (JCEMTY) Vol. 3 No. 2 (2025): November 2025
Publisher : KHD Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/jcemty.v3i2.499

Abstract

Developing creativity in elementary school children is a crucial investment in developing individuals who are not only academically competent but also adaptive and innovative in the future. Crafts, particularly the creation of works from recycled materials such as used bottles, serve as an effective medium for nurturing children's creativity by engaging them in transforming waste into functional and aesthetic visual representations. This process not only improves motor skills but also stimulates holistic cognitive, affective, and psychomotor development, while fostering environmental awareness.This community service activity aimed to enhance the creativity of elementary school children through recycling-based art craft training. The training was conducted for two days at SDN 4 Kebonsari, Kebonsari District, Jember Regency, involving 30 students from grades 4-6. The method used was educative-participatory, focusing on idea exploration and art creation from used bottles. Evaluation was carried out using an assessment rubric measuring four aspects of creativity: fluency, flexibility, originality, and elaboration. The results showed a significant increase in all aspects, with the highest average increase in flexibility. This activity also increased children's intrinsic motivation to create and awareness of the importance of recycling. Recycling-based art craft training is effective as a medium for stimulating the creativity of elementary school children.
Co-Authors Bambang Aris Kartika Fina Zahra Rara Mustika Ningrum Romdhi Fatkhur Rozi Sokema Yeni Astuti