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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Indonesia
Delia Putri Rusnanti
Universitas Muhammadiyah Sidoarjo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Public Health Social Sciences Other

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Pendampingan Pengrajin Batik Desa Sengguruh Kepanjen Kabupaten Malang, Jawa Timur Menuju Pasar Internasional Melalui Penguatan Manajemen Usaha Arbiya Magfiroh Rohmi; Sriyono Sriyono; Supardi Supardi; Delia Putri Rusnanti; Siti Ulfah
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 6 (2025): JPMI - Desember 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3753

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM Griya Batik Sengguruh melalui penguatan manajemen usaha. Permasalahan yang dihadapi mitra meliputi lemahnya pencatatan keuangan, belum akuratnya perhitungan harga pokok produksi, serta terbatasnya pemasaran digital. Kegiatan dilakukan dengan metode observasi, pelatihan, diskusi, dan pendampingan langsung. Hasil menunjukkan peningkatan pemahaman mitra terhadap pentingnya pencatatan keuangan terstruktur dan perhitungan HPP yang tepat, serta kemampuan memanfaatkan media sosial untuk promosi. Dampak nyata yang dirasakan adalah perubahan pola pikir mitra dalam mengelola usaha secara profesional, munculnya inisiatif untuk mencatat keuangan terpisah, dan mulai aktifnya promosi melalui media digital. Beberapa pengrajin juga menunjukkan ketertarikan untuk mengikuti pelatihan ekspor lanjutan dan mendaftarkan motif batik ke lembaga HKI. Kegiatan ini berkontribusi pada pemberdayaan ekonomi lokal berbasis budaya dan teknologi.
Strengthening The Competitive Advantage Of Msmes Based On Local Branding: An RBV Perspective With The Moderating Role Of Digital Marketing Delia Putri Rusnanti; Imelda Dian Rahmawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 4 (2026): October
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i4.10635

Abstract

Increasingly fierce business competition demands that MSMEs have a sustainable competitive advantage, one of which is through strengthening local branding that represents identity, cultural values, differentiation, and perceptions of product quality. However, the effectiveness of local branding in creating a competitive advantage is inseparable from the ability of MSMEs to adopt digital marketing as a supporting capability for marketing strategies. This study analyzes the influence of local branding on the competitive advantage of MSMEs and examines the role of digital marketing adoption as a moderating variable in this relationship. The study used a quantitative approach with a survey method on MSME actors, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that local branding had a positive and significant effect on the competitive advantage of MSMEs, while digital marketing adoption did not have a direct effect on competitive advantage. However, the results of the moderation test proved that digital marketing adoption was able to strengthen the influence of local branding on competitive advantage, indicating that the use of digital marketing plays an important role in increasing the effectiveness of local identity-based branding strategies. These findings confirm that the integration between strengthening local branding and optimal digital marketing adoption can be a relevant strategy for MSMEs in building stronger and more sustainable business competitiveness.
The Role Of ESG In Sustainable Financial Strategies and Innovation Towards Competitive Advantage Through GCG Imelda Dian Rahmawati; Ninda Ardiani; Delia Putri Rusnanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 4 (2026): October
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i4.11036

Abstract

Study This aim For analyse influence Financial Strategy Sustainable and Innovation Finance to Superiority Competitive with Environmental, Social, and Governance (ESG) as variables mediation. Phenomenon increasing demands implementation principle sustainability and innovation in practice finance in the ESG era demands company For No only profit- oriented, but also on fulfilment stakeholder expectations and sustainability term long . Runway the theory used covering Resource-Based View (RBV), Stakeholder Theory, and Dynamic Capability Theory. Study This use approach quantitative with method Structural Equation modelling - Partial Least Square (SEM-PLS). Data obtained from [customize : questionnaire manager /executive company or secondary data in the form of report annual and sustainability reports of companies listed on the IDX and including in IDX ESG Leaders index]. Variable study operationalized through indicators that include aspect investment green, transparency finance, implementation product finance innovative, ESG scores, and indicator performance financial and non-financial For measure superiority competitive. Research results demonstrate financial strategy sustainable influential positive significant effect on competitive advantage (β=0.190; p=0.024), while financial innovation (β=-0.225; p=0.007) and ESG (β=-0.207; p=0.015) had a significant negative effect. ESG did not mediate the relationship and GCG did not moderate the effect of ESG on superiority competitive.
Co-Authors Arbiya Magfiroh Rohmi Imelda Dian Rahmawati Ninda Ardiani Siti Ulfah Sriyono Supardi Supardi