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The Influence of Product Quality and Service Quality on Online Through Digital Marketing as Intervening Variables During the COVID-19 Pandemic Saiful Ukamah; Sigit Hermawan; Supardi Supardi; Hadiah Fitriyah
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 8 No 1 (2022): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.751 KB) | DOI: 10.21070/jbmp.v8i1.1626

Abstract

This study aims to identify and answer some of the problems that exist in the Marketplace related to Product Quality, Service Quality and Purchase Decisions through Digital Marketing. Based on the questionnaire that will be answered by the respondent, the researcher can find out the results that will be obtained and describe how the respondent spends. This research method uses quantitative, in order to facilitate research in generating the existing variables in accordance with using questionnaires distributed by researchers to respondents at PGRI Ronggolawe University, Sunan Bonang University, STIE Muhammadiyah Tuban and IIK Nahdlatul Ulama Tuban. The sampling technique in this study is probability sampling. The method used is simple random sampling. The results of this study indicate that, Product Quality has positive results and effects and has a direct significant result on the Purchase Decision variable. Service Quality has positive and significant results and influence on the Purchasing Decision variable. Product quality has positive and not significant direct results and influence on the purchasing decision variable through digital marketing as the intervening variable. and Service Quality has positive and not significant results and direct influence on the variable of Purchase Decision through Digital Marketing as the intervening variable.
Creating Integrated Financial Statements Through Good Corporate Governance: The Active Role of Earning Management as An Intervening Variable Sriyono Sriyono; Supardi Supardi; Detak Prapanca; Hanifah Novia Sofi
Integrated Journal of Business and Economics (IJBE) Vol 6, No 3 (2022): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.546 KB) | DOI: 10.33019/ijbe.v6i3.555

Abstract

Many previous researchers have carried out research on the integrity of financial statements. The newness of this study is to use profit management as an intervening variable, where this research has not been carried out. Therefore,this research will be important information for company management for creating integrated financialstatements. The purpose of this study isto determine whether earningsmanagementcanbecomeaninterveningvariabletowardsanintegratedreportthroughthecomponents of good corporate governance. This type of research is quantitative research, thepopulationusedismanufacturingcompanieslistedontheIndonesiaStockExchange.Thesampling technique used is purposive sampling. The data analysis technique used is to test theclassicalassumptionsfirst,thentesttheestimationofthepaneldataregressionmodelandthentestthe hypothesis analysis with the t-test. The analysis results found a relationship between severalcomponents of good corporate governance that can affect the integrity of financial statements,including institutional ownership, managerial ownership, and independent commissioners andearnings management. The conclusion obtained is that the Earning management variable is not able tomediate thestrengtheningof theintegrityof financial statements report
Analisis Kualitas, Desain, Dan Harga Terhadap Keputusan Pembelian Sepatu Olahraga Produk NIKE Melalui Gaya Hidup Sebagai Variabel Intervening Di Kabupaten Sidoarjo Muhammad Rifqi Achmadi; Supardi Supardi; Sriyono Sriyono; Wisnu Panggah Setiyono
Acman: Accounting and Management Journal Vol. 2 No. 2 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i2.39

Abstract

The purpose of this study is to conduct a Quality, Design and Price Analysis of the Purchasing Decision of Nike Sports Shoes Through Lifestyle as an Intervening Variable in Sidoarjo Regency. The research on Quality, Design and Price Analysis of the Decision to Purchase Nike Sports Shoes Products Through Lifestyle as an Intervening Variable in Sidoarjo Regency is to use quantitative methods in the form of surveys assisted by questionnaires and by using secondary data to become comparative materials. The sample used was 200 people who were determined by the purposive sample method in this case were users of Nike sports shoes with varying age ranges ranging from less than 20 years of age to 40 years. The analytical tools used are multiple linear regression test analysis, coefficient of determination (R2), correlation coefficient, and t test using the SPSS version 24 program. The result of this study is that product quality has a significant effect on purchasing decisions. Product design has a significant effect on sales decisions. The price of the product has an insignificant effect on sales decisions. Product quality through lifestyle does not have a significant effect on purchasing decisions. Product design through lifestyle has no significant effect on purchasing decisions. The price of products through lifestyle has a significant effect on purchasing decisions.
Pendampingan Peningkatan Pendapatan UMKM yang Terdampak Covid-19 melalui Perbaikan Pengelolaan Manajemen Keuangan dan Digital Marketing: Assistance in Increasing the Income of MSMEs Affected by Covid-19 through Improved Financial Management and Digital Marketing Supardi Supardi; Mochamad Rizal Yulianto; Sumarno Sumarno
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 2 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i2.4021

Abstract

Through better financial management and digital marketing, the study seeks to raise the income of MSMEs impacted by COVID-19. Due to a pandemic of MSME business players, there are a number of issues, including decreasing sales, ineffective advertising, and a lack of business fund management expertise, all of which have a negative impact on MSME entrepreneurs' revenue. This study is quantitative and relies on respondents' responses to a questionnaire survey. Multiple linear regression analysis was performed in the data analysis process. The t-test was employed to examine the independent variable's partial impact on the dependent variable. The f test is utilized to examine the combined impact of the independent and dependent variables on the dependent variable. The outcomes of data processing demonstrate that better financial management and digital marketing have an impact on raising the income of Micro, Small, and Medium Enterprises affected by COVID-19. When viewed collectively, the independent and dependent variables have an impact on one another. by employing sound financial management and digital marketing to boost the revenue of Covid-19-affected Micro, Small, and Medium Enterprises.
Enhancing PIA Cake Entrepreneurs through MSME Strategy Training in the Digital Era: A Post-COVID-19 Priority Supardi Supardi; Sriyono Sriyono; Sigit Hermawan
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.948

Abstract

This scientific article focuses on the post-COVID-19 priority of UMSIDA Community Partnership for PIA Cake Entrepreneurs in the Warurejo Gang Nangka area. The study aims to provide MSME strategy assistance in the digital era by offering training in production management, financial management, and marketing management. The methods involved conventional observations and expert consultation. The results indicate that the training significantly improved the entrepreneurs' creative thinking and operational, financial, and marketing management skills. The implications of this study underscore the importance of equipping small cake businesses with the necessary strategies to thrive in the digital economy, fostering economic growth and resilience in the global market. Highlight: Focus on Post-COVID-19 Priorities: The article emphasizes the significance of addressing the challenges faced by PIA Cake Entrepreneurs in the aftermath of the COVID-19 pandemic. MSME Strategy Training: The study highlights the importance of providing training in production, financial, and marketing management to enhance the skills and capabilities of small cake businesses in the digital era. Improved Entrepreneurial Skills: The results indicate a positive impact on the entrepreneurs' creative thinking and operational, financial, and marketing management skills, fostering their capacity to adapt and thrive in the global market. Keyword: Post-COVID-19, MSME Strategy Assistance, Digital Era, PIA Cake Entrepreneurs, Economic Growth
Strategies of Business Capital, Manpower, and Innovation to Increase Turnover at Surya Mart Through Strengthening Muhammadiyah Leadership Supardi Supardi; Sriyono Sriyono; Mohammad Rizal Yulianto
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 17, No 1 (2023)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v17i1.151-174

Abstract

The swift competition within the Surya Mart business, which operates in the retail sector of household products, serves as the focal point of this study. The objective of this research is to ascertain the influence of Muhammadiyah’s business capital, manpower force, innovation, and leadership on its turnovers. This study seeks to assess the enhancement of Surya Mart’s turnover through the following approaches: (1) Examining the impact of the capital variable on the increase in Surya Mart’s turnover. (2) Investigating the influence of manpower on the augmentation of earnings and turnover. (3) Analyze the impact of innovation on the augmentation of turnover. (4) Assess the moderation effect of Muhammadiyah leadership on the relationship between business capital and turnover increase. (5) Evaluate the moderation effect of Muhammadiyah leadership on the relationship between manpower and turnover increase. (6) Examine Muhammadiyah leadership as a moderator of the impact of innovation on turnover increase. This research employs a quantitative approach, utilizing data collection methods including interviews, observations, and documentation. The research employs an incidental sampling technique, wherein the researcher selects population members who are deemed capable of furnishing information to bolster the research objectives. The data were analyzed using Smart-PLS. The analysis results indicate that business capital exerts an influence on turnover, manpower demonstrates a significant impact on turnover, and innovation contributes to affecting turnover. Muhammadiyah leadership does not moderate the impact of business capital on turnover. Similarly, Muhammadiyah leadership does not moderate the influence of manpower on turnover, nor does it moderate the effect of innovation on turnover.
Analysis of Financial Structure on Profitability and Non-Financial Performance in Industrial Companies Supardi Supardi; Sriyono Sriyono; Sigit Hermawan
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5029

Abstract

Non-financial performance can be used to determine the success of the company and show the growth of a company. This study aims to examine and analyze the effect of Financial Structure (Working Capital, Asset Structure, and Operating Leverage) on Profitability and Non-Financial Performance in Industrial Companies. The sampling method used is the census method, which is a comprehensive sampling of 15 companies with a 3-year research period from 2019 to 2021. Method A the analysis is with method Partificial Least Square (PLS) using the Smart program PLS 2.0. The results of the analysis show that working capital and asset structure have an effect on profitability. Working capital, asset structure and operating leverage have no effect on non-financial performance. Profitability has an effect on Non-Financial Performance. Profitability mediates the effect of Working Capital and Asset Structure on Non-Financial Performance. Profitability does not mediate the effect of Operating Leverage on Non-Financial Performance. The result shows, that all proposed hypotheses are accepted except Hypothesis High Operating Leverage does not affect the Company's Non-Financial Performance. The company can grow and develop, and can increase the company's profitability by increasing its own capital and reducing some of the company's debt. Non-financial performance can be improved by providing fast, good, and satisfying service to consumers. Keywords —Working Capital; Asset Structure; Operating Leverage; Profitability; Non-Financial Performance
Pengaruh Kualitas Iklan dan Harga Pendorong Niat Pembelian Mie Kering Afia Harini; Supardi Supardi
Jurnal Ilmu Administrasi dan Bisnis Vol 22, No 1 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i1.12737

Abstract

Penelitian ini menyelidiki pengaruh iklan, kualitas produk, dan harga terhadap minat konsumen pada produk mie kering di Sidoarjo. Pendekatan yang digunakan adalah kuantitatif deskriptif dengan melibatkan 96 responden yang dipilih melalui metode accidental sampling. Data dikumpulkan menggunakan kuesioner yang kemudian dianalisis dengan teknik Partial Least Square (PLS) menggunakan perangkat lunak Smart-PLS. Temuan dari penelitian ini menunjukkan bahwa iklan, kualitas produk, dan harga semuanya memiliki dampak signifikan terhadap niat konsumen untuk membeli produk mie kering. Penelitian ini memberikan kontribusi penting dalam memahami perilaku konsumen, khususnya dalam konteks produk makanan. Hasil penelitian ini memberikan wawasan yang berharga bagi pemasar dan pembuat kebijakan untuk menyusun strategi pemasaran yang lebih efektif serta meningkatkan penawaran produk. Dengan demikian, penelitian ini tidak hanya bermanfaat secara akademis tetapi juga praktis dalam pengembangan bisnis dan kebijakan pemasaran. Selain itu, hasil penelitian ini dapat digunakan sebagai dasar untuk penelitian lebih lanjut dalam bidang pemasaran produk makanan, memperkaya literatur yang ada, dan membantu dalam mengidentifikasi faktor-faktor kunci yang mempengaruhi keputusan pembelian konsumen.
Strategi pengembangan personal branding wisata “lembah kecubung” desa penanggungan Salwa Yasmin Az-Zahro; Rr. Debby Amalia Azhari; Akmad Varel Al Farabi; Fairuz Zaky Muhammad; Farhat Nur Rachman; Supardi supardi
BEMAS: Jurnal Bermasyarakat Vol 5 No 1 (2024): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK-Sekolah Tinggi Teknologi Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v5i1.1082

Abstract

Lembah Kecubung merupakan destinasi wisata baru yang terletak di Desa Penanggungan, Kecamatan Trawas, Kabupaten Mojokerto. Tempat ini sangat menarik karena menawarkan pemandangan yang sangat indah karena langsung mengarah ke Gunung Arjuno dan Penanggungan. Objek wisata ini berkonsep agrowisata dengan daya tarik utama edukasi melalui wahana alam seperti petik sayur, water tubing, mengeksplorasi strategi pengembangan personal branding untuk mempromosikan wisata Lembah Kecubung di Desa Penanggungan. untuk membangun personal branding yang kuat, strategi yang baik diperlukan, termasuk peningkatan visibilitas online melalui penggunaan konten yang menarik dan konsisten, kolaborasi dengan influencer lokal, dan pemanfaatan jaringan komunitas untuk meningkatkan kesadaran dan minat wisatawan. Tujuan dari strategi diharapkan personal branding wisata Lembah Kecubung dapat semakin dikenal, diminati, dan berkontribusi positif bagi perkembangan pariwisata Desa Penanggungan
Analysis of the Impact of Increased Prices of Basic Necessities on Per Capita Income in Indonesia: A Review from a Domestic Economic Perspective Supardi; Sriyono; Mohammad Rizal Yulianto
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 2 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i2.63

Abstract

The increase in prices of basic necessities has a significant impact on a country's per capita income. This research aims to analyze the impact of rising prices of basic necessities on per capita income in Indonesia, with an emphasis on the domestic economic perspective. The panel data regression analysis method is used to evaluate the relationship between increases in prices of basic necessities and per capita income, by controlling for various other economic and demographic factors. The research results show that the increase in prices of basic necessities has a real influence on per capita income in Indonesia. A decrease in purchasing power due to an increase in the price of basic necessities can reduce the real income of individuals and families, which in turn affects overall per capita income. The impact is felt especially among households with low income levels. Other factors such as inflation, economic growth and government policies also play a role in determining the impact of rising prices of basic necessities on per capita income. Therefore, there is a need for appropriate policies to effectively manage rising prices of basic necessities, including steps to control inflation, strengthen the social protection system, and increase economic productivity. In conclusion, the increase in prices of basic necessities has significant implications for per capita income in Indonesia. A holistic and sustainable approach is needed in formulating economic policies that can overcome these challenges, taking into account various external and internal factors that influence domestic economic dynamics.