Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Social Research Jurnal Manajemen, Akuntansi, Ekonomi
Asron Saputra
Universitas Putera Batam, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Customer Experience, Customer Satisfaction, and Word of Mouth on Customer Loyalty at PT Aliyah Transport Batam Riri Afrijannah; Asron Saputra
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3021

Abstract

This research aims to analyze the extent to which customer experience, customer satisfaction, and word of mouth play a role in shaping customer loyalty at PT Aliyah Transport Batam. The approach used in this study is quantitative with a descriptive research type. The study population includes 251 customers who have used PT Aliyah Transport Batam’s transportation services, with a sample size of 154 respondents determined through purposive sampling techniques and referring to Slovin’s calculations to ensure sample adequacy. Data were collected using a structured questionnaire instrument, which was then analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the analysis show that customer experience contributes 29.2% to customer loyalty at PT Aliyah Transport Batam. Furthermore, customer satisfaction influences 42.2%, while word of mouth contributes 53.1%. The coefficient of determination (R²) value of 91.7% indicates that the three variables simultaneously explain most of the variation in customer loyalty. The t-test and F-test findings confirm that, both partially and simultaneously, customer experience, customer satisfaction, and word of mouth significantly influence customer loyalty. This research concludes that customer experience, customer satisfaction, and word of mouth are critical determinants of customer loyalty at PT Aliyah Transport Batam, with word of mouth being the most dominant factor.
Pengarugh Online Customer Review, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Skintific di Kota Batam Jessica Jessica; Asron Saputra
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 5 No. 1 (2026): Jurnal Manajemen, Akuntansi, Ekonomi (Mei)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v5i1.2129

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online customer review, citra merek, dan kualitas produk terhadap keputusan pembelian produk skincare Skintific di Kota Batam. Populasi dalam penelitian ini adalah konsumen laki-laki dan perempuan di Kota Batam yang telah membeli produk skincare Skintific, dengan jumlah populasi yang tidak diketahui secara pasti. Penentuan jumlah sampel dilakukan menggunakan rumus Lemeshow, sehingga diperoleh sebanyak 267 responden. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara daring menggunakan Google Form. Analisis data meliputi uji kualitas data yang terdiri dari uji validitas dan uji reliabilitas, serta uji asumsi klasik yang mencakup uji normalitas, uji multikolinieritas, dan uji heteroskedastisitas. Selanjutnya, pengujian pengaruh dilakukan menggunakan analisis regresi linier berganda dan koefisien determinasi, sedangkan pengujian hipotesis dilakukan melalui uji parsial (uji t) dan uji simultan (uji F). Hasil penelitian menunjukkan bahwa online customer review, citra merek, dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian produk skincare Skintific di Kota Batam.
Co-Authors Jessica Jessica Riri Afrijannah