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Aryani, Lina
Fakultas Ekonomi dan Bisnis
Economics, Econometrics & Finance

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PENGARUH FAKTOR PSIKOLOGIS, PERSONAL, DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG SMARTPHONE DI RW 01 PONDOK PINANG JAKARTA SELATAN Hayuningrum, Irma Indriaryanti; Aryani, Lina
Ekonomi dan Bisnis Vol 2, No 1 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.447 KB) | DOI: 10.35590/jeb.v2i1.707

Abstract

Smartphone is a mobile phone equipped with internet features that allow users to access a veriety of information quickly. Samsung is one company which also issued a smartphone with a variety of types. This study was conducted to examine the relationship between consumer behavior that psychological factors, personal and social skills that encourage consumers to make purchasing decisions. Psychological influenced by motivation, perception, learning, and beliefs. Personal factors or personally affected by the cycle of life, lifestyle, state of the economy. Social influenced by the reference group, the family, the role and status. There are five stages in making purchasing decisions, problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. This study aims to determine the effect of partial and simultaneous influence of psychological factors, personal, and social on purchasing decisions. Data collection techniques using primary data by spreading questionnaires to 100 respondents. The sampling technique in this research is Non-Probability Sampling with purposive sampling method. Mechanical analysis using multiple regression analysis. The results of the study simultaneously and partially psychological factors, personal, and social positive and significant impact on purchasing decisions.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN SECARA ONLINE DI ONLINE SHOP LAZADA Aryani, Lina
Ekonomi dan Bisnis Vol 3, No 1 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.839 KB) | DOI: 10.35590/jeb.v3i1.723

Abstract

This study aimed to determine the product, price, trust, security, and service to online purchasing decision on the Lazada online shop. The samples in this study were 70 respondents who are buyer of Lazada online shop. The sample size in this study using roscoe formula that the decent sample size in the study is between 30 to 500. Methods of data collection by questionnaire. Data analysis using regressions analysis and hypotheses using t-statistics and f-statistics with a confidence level of 5%. The result of this research shows that partially product influences to online purchasing decision, price does not influences to online purchasing decision, trust influences to online purchasing decision, security does not influences to online purchasing decision, and service influences to online purchasing decision. Simultaneously all independent variables influences purchasing decision.
PERSEPSI MALL TERHADAP MOTIVASI KONSUMSI (STUDI KOMPARASI ANTARA IBU DAN PUTRINYA) Pusporini, Pusporini; Aryani, Lina
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.919 KB) | DOI: 10.35590/jeb.v1i2.700

Abstract

The purpose of this study was to examine whether adolescent consumers have different attitudes and perceptions about the mall when compared to her mother. And also to determine whether thedifferences in attitudes and perceptions influencing the encouragement/motivation in shoppingat a mall. Data were obtained from 100 pairs of mothers and their daughters. The data also includes information about the perceptions between mothers and daughters about the atmosphere in the mall and their motivation for shopping at the mall. The study was conducted in four malls in Depok. Mengidetifikasikan research results that mothers and their daughters are motivated to shop for different factors, and these factors have significant differences between the other related to their perception of the atmosphere in the mall. This study used a different test and regression analysis.
Co-Authors Hayuningrum, Irma Indriaryanti Pusporini, Pusporini