Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Gan Kia Hui
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Factors Influencing Investment Decisions among College Students: A Comparative Analysis Between India & Nigeria Devanshu Karamchandani; Anjali Anjali; Etoo Emmanuel Obinwa; R Devi Nandana; Kunal Panda; Gan Kia Hui; Okwu Peter; Rudresh Pandey; Teoh Bak Aun; Lok Yee Huei
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i1.2897

Abstract

Investment is done for the purpose to gain profitable returns. Investing in a well-diversified portfolio offers a multitude of benefits, including capital appreciation to grow wealth over time. As a student, managing finance can be challenging, but exploring opportunities for passive income can make a significant difference in financial stability and independence. This study endeavors to comparatively analyze the factors influencing investment decisions among college students in India and Nigeria. Demographics play a pivotal role in shaping investment choices, and understanding the differences in the attitude of these countries is vital for effective financial education initiatives. The study reveals that there is a positive relationship between different factors that students consider when making these decisions. Factors such as financial security, return on investment (ROI), and risk minimization are found to have a significant impact on their choices.
Factors Influencing Consumer Loyalty: A Study in the Tech Industry Gan Kia Hui; Haslindar Ibrahim; Lee Sze Jie; Lee Xin Wen; Li Guowei; Li Baochen; Firanda Leiliya Putri; Fito Firman Syah; Somya Gupta
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3543

Abstract

Since Apple’s 2010 release of the revolutionary iPhone 4, the brand has become a dominant force in the tech industry, fostering high customer loyalty through its integrated, secure ecosystem. This study aims to explore the factors driving Apple’s consumer loyalty in Malaysia, focusing on brand experience, brand innovativeness, social influence, perceived value, and brand trust. Primary and secondary data were collected, and a digital survey of 150 Malaysian Apple users provided insights into their loyalty determinants. Using regression analysis, the findings reveal that perceived value and brand trust significantly and positively impact consumer loyalty, while brand experience, brand innovativeness, and social influence show minimal influence. With an R-squared value of 0.596, the model suggests that nearly 60% of loyalty variance is explained by these factors, highlighting perceived value and trust as critical components. These results imply that Apple should prioritize enhancing perceived value and maintaining brand trust to strengthen consumer loyalty in competitive markets. Future research could explore additional factors like sustainability and community engagement to provide a fuller understanding of loyalty drivers in the tech industry.
Co-Authors Anjali Anjali Devanshu Karamchandani Etoo Emmanuel Obinwa Firanda Leiliya Putri Fito Firman Syah Haslindar Ibrahim Kunal Panda Lee Sze Jie Lee Xin Wen Li Baochen Li Guowei Lok Yee Huei Okwu Peter R Devi Nandana Rudresh Pandey Somya Gupta Teoh Bak Aun