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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Haslindar Ibrahim
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Haslindar Ibrahim; Hala Najwan Sabeh; Nurul Syahira Shamsuddin; Nurul Nazirah Syed Abu Bakar; Nurul Sofia Maisara Nor Hazlan; Olyviana Lu Hui Xin; Ong Shun En; Anees Jane Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
The Ranking of a Coffee Brand in the Eyes of the Public and Its Competitiveness in the Industry Liem Gai Sin; Haslindar Ibrahim; Noor Fareen Abdul Rahim; Meenu Baliyan; Farah Irdina Binti Mohd Fauzi; Fatin Natasya Binti Shamsuddin; Xin Yi Fa; Gan Li Shan; Shourya Rastogi; Nupur Tayal; Shivansh Sangal; Vikrant Chaudhary; Daisy Mui Hung Kee
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2978

Abstract

Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily lives. This research examines how the general public views Starbucks and its competitive position within the coffeehouse sector focusing on location, environment, food and beverage, and service quality variables. For research purposes, an online survey was distributed to a designated number of people in Malaysia and India for data collection. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The study shows that Starbucks has effectively built a robust brand and garnered considerable public awareness, solidifying its position as a key player in the industry. Starbucks has attained a prominent standing in the public's view owing to its strong brand recognition and positive perception, influenced by factors like strategic locations, inviting ambiance, premium food and beverage offerings, and outstanding service quality. Among all these factors, the location of the Starbucks store is the primary factor affecting the public's love for Starbucks. Recognizing the importance of these factors could offer valuable insights for businesses aiming to enhance their standing and competitiveness.
Mobile Banking Applications and Customer Satisfaction: Evidence from MAE Users Haslindar Ibrahim; Rudresh Pandey; Riduwan Shah Kamarudin; Rayhani Syahlah M Radzi; Qiu Nuo; Quek Xin Ting; Shradda Chauhan; Sudiksha Swami; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4377

Abstract

Mobile Banking a part of financial technologies commonly known as Fintech are getting prominent and capturing their market share rapidly in Malaysia. Fintech services which range from Mobile Banking, Internet Banking, e-Wallet Accounts, ATMs, Debit Credit Cards, Robo Advisers etc are a key concern for financial sector and almost all players of financial sector including Banks are either acquiring fintech application or trying to develop their own. Mobile Banking App MAE is a part of Internet Banking developed by Malayan Banking Berhad (Maybank) to support and acquire Fintech. This study investigates the impact of mobile banking app MAE towards customer satisfaction, focusing on the roles of perceived usefulness, perceived ease of use, and perceived security trust, A quantitative research design was employed, utilizing an online survey distributed to active MAE users, especially USM students. Data were collected from 150 respondents and were analyzed using descriptive statistics and regression analysis in SPSS to test the proposed hypotheses. Our findings reveal that, usefulness and ease of use are the main drivers of user satisfaction with the MAE mobile banking app.
Factors Influencing Consumer Loyalty: A Study in the Tech Industry Gan Kia Hui; Haslindar Ibrahim; Lee Sze Jie; Lee Xin Wen; Li Guowei; Li Baochen; Firanda Leiliya Putri; Fito Firman Syah; Somya Gupta
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3543

Abstract

Since Apple’s 2010 release of the revolutionary iPhone 4, the brand has become a dominant force in the tech industry, fostering high customer loyalty through its integrated, secure ecosystem. This study aims to explore the factors driving Apple’s consumer loyalty in Malaysia, focusing on brand experience, brand innovativeness, social influence, perceived value, and brand trust. Primary and secondary data were collected, and a digital survey of 150 Malaysian Apple users provided insights into their loyalty determinants. Using regression analysis, the findings reveal that perceived value and brand trust significantly and positively impact consumer loyalty, while brand experience, brand innovativeness, and social influence show minimal influence. With an R-squared value of 0.596, the model suggests that nearly 60% of loyalty variance is explained by these factors, highlighting perceived value and trust as critical components. These results imply that Apple should prioritize enhancing perceived value and maintaining brand trust to strengthen consumer loyalty in competitive markets. Future research could explore additional factors like sustainability and community engagement to provide a fuller understanding of loyalty drivers in the tech industry.
Factors that Influence Consumer Behavior: A Case Study of a Multinational Consumer Goods Company in Malaysia Wei Chien Ng; Haslindar Ibrahim; Yan Qi Quah; Qistina Binti Mohd Farhan; Yi Wen Qiu; Rafiqah Najwa Binti Mohamad Rasyid; Roshini A/P Muralydaran; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4004

Abstract

Unilever, a British multinational known for its consumer goods, operates in over 190 countries, including Malaysia. Unilever Malaysia was founded over 100 years ago and has improved the lives of millions of Malaysians for more than 70 years. This study aims to explore factors that influence consumer behavior in Unilever Malaysia. Consumer behavior describes the decisions individuals make while choosing, paying for, using, and discarding goods and services. Understanding consumer behavior is important because it allows companies to customize marketing strategies to produce products that are more satisfactory to customers, achieve stronger competitiveness, and customer loyalty for the company. This research collected primary data from 100 Unilever Malaysia customers via an online survey. The findings reveal that perceived quality, brand image, and perceived value significantly influence consumer behavior toward Unilever Malaysia, among which perceived value has the most significant impact. These factors have a positive impact on consumers’ decision-making process. These findings provide Unilever Malaysia with advantages for future growth in terms of enhancing customer satisfaction and brand loyalty.
Determinants of Customer Satisfaction toward Shopee: A Case Study In Malaysia Haslindar Ibrahim; Rudresh Pandey; Hor Xin Pang; Yibo Peng; Shi Ling Pung; Puteri Nabila Asyhah Roslan; Somya Srivastava
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4674

Abstract

The rapid expansion of e-commerce platforms like Shopee among Malaysians and which was also among the top online marketplace that alters the consumer purchasing habits in the country. This research is conducted to investigate the factors that influenced customer satisfaction with Shopee in Malaysia. It examines the impact of users’ perceptions on their satisfaction in e-commerce platforms such as Shopee. This study investigates the effects of perceived usefulness, perceived ease of use, perceived trust and perceived convenience on customer satisfaction. In our study, a quantitative survey will be carried out via Google Forms for the Shopee users. The study was held for 250 respondents. The descriptive as well as inferential statistics including regression analysis and SPSS were employed for analyzing response. A key finding is that perceived trust is the most salient factor, followed by perceived usefulness, perceived convenience and perceived ease of use. The findings offer useful implications for the e-commerce platform to enhance user experience from the aspect of platform security and operational reliability with additional service to retain customer’s loyalty in the long run.
Beyond the Cup: Branding, Trust, and Loyalty as Drivers of Customer Satisfaction in a Malaysian Beverage Industry Haslindar Ibrahim; Sir Urfey Muhammad Norazmi; Shi Kunzhi; Siti Farhana Mohd Sa’ad; Siti Norsyahwanie Mohammad Ridzuan Itam; Anant Asthana; Paridhi Gehi; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4676

Abstract

Malaysia’s beverage market has become increasingly competitive, making customer satisfaction a critical indicator of repeat purchase and brand resilience. This study examines the influence of customer satisfaction and branding on purchase intention, using Tealive as a case study. This study aims to investigate how branding, trust, and loyalty influence consumers’ satisfaction. A quantitative research design was employed, involving the distribution of structured questionnaires to 180 customers. The findings indicate that branding (b = 0.245, p 0.01), trust (b = 0.299, p 0.01), and loyalty (b = 0.261, p 0.01) have significant positive effects on customer satisfaction, emerging as the strongest predictors. These findings reveal the importance of delivering superior service quality and maintaining a consistent brand image to enhance customer loyalty and trust. These findings also suggest that beverage brands need to strengthen both relational cues and consistent service experiences to sustain customer satisfaction and loyalty. This study contributes to the understanding of consumer behavior in the Malaysian beverage industry and offers practical insights for Tealive’s marketing and branding strategies aimed at sustaining long-term competitiveness.
Factors Influencing Customer Satisfaction: A Case Study of the E-Commerce Sector in Malaysia Haslindar Ibrahim; Rudresh Pandey; Nurul Afiqah binti Yusoff; Nurul Anis Ezaty binti Hashim; Nurul Atirah binti Yunus; Nurul Aziera binti Katan; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4681

Abstract

In the fast-paced digital era, e-commerce in Malaysia has experienced remarkable growth over the last decades.  This surge is reflected in consumer behavior that has shifted from physical to online methods.  Shopee, one of the e-commerce businesses in Malaysia.  Assessing customer satisfaction in e-commerce is crucial as it helps Shopee enhance its competitive advantage.  Therefore, this study aims to provide an analysis of the factors influencing customer satisfaction using Shopee for online purchase in Malaysia.  Five main factors were identified in this study: perceived convenience, product quality, price perception, delivery service, website usability.  An online survey questionnaire created using Google Form and distributed to 125 targeted Shopee users in Malaysia.  SPSS used to analyze the data to examine the hypothesis or determine the significance of each factor in relation to customer satisfaction.  Our findings underline that perceived convenience, product quality, price perception, delivery service, and website usability positively affect customer satisfaction. Product quality showed the highest influence compared to other factors. This study gives valuable information for Shopee to further improve its customer satisfaction
Co-Authors A. J. Ali Anant Asthana Anees Jane Ali Daisy Mui Hung Kee Daisy Mui Hung Kee Farah Irdina Binti Mohd Fauzi Fatin Natasya Binti Shamsuddin Firanda Leiliya Putri Fito Firman Syah Gan Kia Hui Gan Li Shan Hala Najwan Sabeh Hor Xin Pang Lee Sze Jie Lee Xin Wen Li Baochen Li Guowei Liem Gai Sin Meenu Baliyan Noor Fareen Abdul Rahim Nupur Tayal Nurul Afiqah binti Yusoff Nurul Anis Ezaty binti Hashim Nurul Atirah binti Yunus Nurul Aziera binti Katan Nurul Nazirah Syed Abu Bakar Nurul Sofia Maisara Nor Hazlan Nurul Syahira Shamsuddin Olyviana Lu Hui Xin Ong Shun En Paridhi Gehi Puteri Nabila Asyhah Roslan Qistina Binti Mohd Farhan Qiu Nuo Quek Xin Ting Rafiqah Najwa Binti Mohamad Rasyid Rayhani Syahlah M Radzi Riduwan Shah Kamarudin Roshini A/P Muralydaran Rudresh Pandey Rudresh Pandey Shi Kunzhi Shi Ling Pung Shivansh Sangal Shourya Rastogi Shradda Chauhan Sir Urfey Muhammad Norazmi Siti Farhana Mohd Sa’ad Siti Norsyahwanie Mohammad Ridzuan Itam Somya Gupta Somya Srivastava Sudiksha Swami Vikrant Chaudhary Wei Chien Ng Xin Yi Fa Yan Qi Quah Yi Wen Qiu Yibo Peng