Garuda - Garba Rujukan Digital

PENGEMBANGAN FASILITAS INTERPRETASI BERBASIS QR CODE MENGGUNAKAN SYSTEM DEVELOPMENT LIFE CYCLE (SDLC): STUDI KASUS DI MUSEUM NEGERI SRI BADUGA, BANDUNG Ludgardis Lipa; Nurdin Hidayah; Dendy Sundayana
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 6 No. 2 (2019): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Penelitian ini bertujuan untuk mengembangkan sistem informasi yang khusus memfasilitasi interpretasi koleksi museum agar dapat mengoptimalkan penyampaian informasi koleksi yang pada akhirnya dapat memberikan pengalaman lebih kepada pengunjung. Metode penelitian menggunakan pendekatan kualitatif dengan teknik analisis System Development Life Cycle (SDLC). Pengumpulan data dilakukan melalui studi dokumentasi, wawancara, dan observasi pada masing-masing aspek pengembagan SDLC. Penelitian ini menghasilkan sistem informasi berupa fasilitas interpretasi berbasis QR Code yang terhubung dengan konten informasi dalam flatform website yang berisi informasi mengenai tema-tema koleksi seperti deskripsi, lokasi temuan dan klasifikasi koleksi yang akan menambah augmented experience bagi para pengunjung Museum Negeri Sri Baduga.

Pengaruh Food Quality, Restaurant Atmosphere, Price Terhadap Customer Satisfaction dan Implikasinya Terhadap Customer Loyalty Pada Restoran di Kawasan Puncak, Kabupaten Bogor I Gusti Agung Wahyu Adrian; Edwin Adriansyah; Mohamad Ridwan; Dendy Sundayana; Linandar Tanuwijaya
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 8 No. 1 (2021): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Penelitian ini merupakan penelitian mengenai bagaimana melihat permasalahan pada restoran di Kabupaten Bogor untuk mencapai suatu kepuasan pelanggan serta terciptanya suatu Customer Loyalty dilihat dari berbagai aspek yaitu, 1). Kualitas makanan, 2). Variasi makanan, 3). Variasi minuman, 4). Kualitas pelayanan, 5). Sikap dan keramahan karyawan, 6). Kualitas suasana, dan 7). Aspek Kebersihan. Komponen – komponen tersebut menjadi pembentuk kepuasan pelanggan yang menjadi fokus penelitian ini. Untuk itu, penelitian ini membahas tingkat pengaruh antara kualitas makanan dan dinescaspe terhadap kepuasan pelanggan Restoran di Kabupaten Bogor. Pengujuan tingkat pengaruh antar komponen tersebut mempunyai tingkat urgensi yang tinggi pada industry restoran mengingat persaingan bisnis di bidang restoran semakin kompetitif dalam memenuhi kebutuhan pengalaman wisatawan di Kabupaten Bogor. Penelitian terdahulu banyak yang melakukan penelitian bagaimana pengaruh makanan, layanan, dan image restaurant terhadap kepuasan seperti peneliti Kisang Ryu, Hyerin Lee, dan Woo Gon Kim (2012), Jay Kandampully, dan Hsin Hui (2007). Pada umumnya kajian – kajian tersebut belum ada yang mengkaitkan secara comprehensive sesuai tema penelitian ini. Penelitian ini termasuk penelitian eksplanatori, yaitu penelitian yang bertujuan menganalisis hubungan-hubungan antara satu variabel dengan variabel lain atau bagaimana suatu mempengaruhi variabel lain. Penelitian ini mengambil populasi data tamu yang peneliti sebarkan kuesionernya selama 5 bulan terakhir yaitu jumlah atau dari periode bulan Agustus -Desember. Jumlah populasi pada penelitian ini berdasarkan data yang diperoleh peneliti adalah 7.954 pelanggan dengan ukuran Sample 381 memakai rumus Slovin.

Peningkatan Kompetensi Pekerja Pariwisata di Desa Wisata Pagerharjo, Kabupaten Kulonprogo, Yogyakarta I Gusti Agung Wahyu Adrian; Mohamad Ridwan; Reggy Renaldy; Linandar Tanuwijaya; Edwin Adriansyah; Dendy Sundayana
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 9 No. 1 (2022): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v9i01.754

Pengembangan super prioritas 2019 menjadi 5 kawasan Destinasi dan kawasan Borobudur masih dalam prioritas untuk dikembangkan. Arahan pengembangan Kawasan Destinasi super prioritas yang dicanangkan oleh Pemerintah salah satunya yaitu bagaimana penigkatan kompetensi SDM Pariwisata yang berdaya saing. Hal tersebut didasari dari berbagai kajian Nasional yang melibatkan banyak pakar bahwa titik lemah perkembangan Pariwisata di Indonesia yaitu SDM. Pada Global Talent Competitiveness Indeks (GTCI) 2018 yang dikeluarkan oleh INSEAD Indonesia berada diperingkat 77 dari 144 Negara. Penelitian ini dilakukan guna dapat peningkatan Kompetensi para pekerja Pariwisata sesuai dengan kebutuhan Industri Pariwisata yang ada dan siap berdaya saing secara Nasional maupun Internasional. Arah pengembangan Desa Wisata Pagerharjo adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peranyangstrategissebagaibingkaiyang mempersatukanlangkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Penelitian ini dilakukan dengan menggunakan Metode Penelitian Kualitatif Deskriptif dengan mewawancarai berbagai pemangku kepentingan kunci dalam peningkatan Kompetensi para pekerjanya. Pada penelitian ini para pekerja Pariwisata umumnya masih sangat jauh dari kata kesiapan secara kompetensi bidang pekerjaannya.

PANDANREJO TOURISM VILLAGE DIGITAL BRANDING IDENTITY ANALYSIS Dendy Sundayana; Linandar Tanuwijaya; Mohamad Ridwan; Darmawan Sundayana; Odang Rusmana
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1483

Tourism is one of the factors affected by the COVID-19 pandemic, but after the COVID-19 pandemic, tourism began to rise. There was the phenomenon of "Revenge Tourism," or revenge tourism, which increased interest in travelling after the COVID-19 pandemic. There is also an alternative trend in the form of tourist villages, which are increasingly growing. Pandanrejo Tourism Village is one of the tourist villages in Indonesia and has various attractions and tourism products that are attractive to tourists. The aim of this research is to determine how the digital branding of a tourist village can be right on target according to the target market they determine and what the condition of the village's digital branding identity is. This must be supported by the use of strong branding, both digital and conventional. However, for branding the Pandanrejo Tourism Village, there are still several things that can be maximised so that digital communication through digital branding includes concepts and visual designs carried out in tourism products so that it can maximise the target market and positioning of the Pandanrejo Tourism Village. This research approach uses a qualitative research approach with several key sources to be used as primary data for analysis and involves many stakeholders, such as tourist village managers, community leaders, village officials, and visitors who came to this village. The findings in this research are the condition of the digital branding of the Pandanrejo tourist village and the implications for the information conveyed to visitors.

Happy Employees, High-Performing Company: Empathy-Based Management Sundayana, Dendy; Rakhmanita, Ani; Artini, Yenny Dwi
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2r5vas68

This study aims to analyze the effect of empathy-based management on employee job happiness and company performance, using a case study at PT Nusantara Almazia. A quantitative research approach was employed, utilizing a survey method involving 120 permanent employees from various divisions. The research instrument used was a Likert-scale questionnaire, and the data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that empathy-based management has a positive and significant effect on employees’ job happiness and both directly and indirectly contributes to improving company performance. Job happiness is proven to be a mediating factor that strengthens the relationship between managerial empathy and organizational performance. These findings emphasize the importance of emotional approaches in modern human resource management practices, particularly in the context of Indonesian work culture that values collectivism and interpersonal relationships. This study provides practical implications for companies in developing empathetic leadership training and creating a healthy and productive work culture.

Happy Employees, High-Performing Company: Empathy-Based Management Dendy Sundayana; Ani Rakhmanita; Yenny Dwi Artini
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2r5vas68

This study aims to analyze the effect of empathy-based management on employee job happiness and company performance, using a case study at PT Nusantara Almazia. A quantitative research approach was employed, utilizing a survey method involving 120 permanent employees from various divisions. The research instrument used was a Likert-scale questionnaire, and the data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that empathy-based management has a positive and significant effect on employees’ job happiness and both directly and indirectly contributes to improving company performance. Job happiness is proven to be a mediating factor that strengthens the relationship between managerial empathy and organizational performance. These findings emphasize the importance of emotional approaches in modern human resource management practices, particularly in the context of Indonesian work culture that values collectivism and interpersonal relationships. This study provides practical implications for companies in developing empathetic leadership training and creating a healthy and productive work culture.

Digital Experience, Attendee Engagement, and Event Loyalty in Indonesian Tourism Events Dendy Sundayana; Ananta Budhi Danurdara; Rudy Parlindungan Siahaan
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4617

Tourism events in Indonesia are increasingly shaped by digital platforms, online promotion, mobile information access, and social media interaction. This transformation is reinforced by the expansion of event-based tourism initiatives, including Karisma Event Nusantara and the development of Event by Indonesia as a national digital event platform. Despite this growth, limited empirical research explains how digital experience contributes to attendee engagement and event loyalty in tourism events. This study examines the relationships among digital experience, attendee engagement, perceived event value, attendee satisfaction, and event loyalty in Indonesian tourism events. A quantitative survey was conducted among tourism event attendees in Indonesia, and 268 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings show that digital experience significantly influences attendee engagement, perceived event value, and attendee satisfaction. Attendee engagement also positively affects perceived event value and attendee satisfaction, while perceived event value and attendee satisfaction significantly influence event loyalty. The study further confirms a significant sequential indirect effect linking digital experience and event loyalty through engagement, perceived value, and satisfaction. These findings position digital experience as part of the attendee value formation process in tourism events

The Impact Of Digital Promotion Development On Tourist Visitation Levels In Pandanrejo Village, Purworejo District, Indonesia Linandar Tanuwijaya; Dendy Sundayana; I Gusti Agung Wahyu Adrian; Edwin Adriansyah; Mohamad Ridwan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2225

This study analyzes the impact of digital promotion development on tourist visitation rates in Pandanrejo Tourism Village, Purworejo Regency, by linking upstream indicators (digital activities and findings) to downstream indicators (verified visits). The empirical background shows a “surge–plateau–correction” pattern in visitation data: the annual total rose drastically from 1,661 (2020) to 8,067 (2021), remained relatively stable at 8,094 (2022), and then corrected to 4,672 (2023); monthly dynamics were prominent in March 2023 (1,766) and November 2023 (716), indicating a dependence on moments/events as the main driver. Conceptually, the study positions digital promotion (social media, SEO/local search, online reviews, UGC, and OTA channels) as a stimulus that works through the mediators of destination image, trust, and visit intention before it manifests into visits. . The proposed methodology is a mixed-methods explanatory sequential: (i) quantitative quasi-experimental through Interrupted Time Series (ITS) and multi-period Difference-in-Differences (DiD) (with similar comparison villages), as well as transfer function/ARIMAX to include digital indicators as leading indicators; (ii) PLS-SEM survey to test the image–trust–intention→visit mechanism path. Descriptive results indicate that the 2021–2022 increase is in line with the possible activation of digital promotions, while the 2023 correction suggests a weakening of upstream drivers and/or the influence of external factors (access, weather, event calendar). Practical implications include orchestrating a content calendar 6–8 weeks before the “anchor moment” (e.g., March/November), strengthening Google Business Profile (photos, FAQs, booking links), activating curated UGC, and measurement by design with upstream–downstream KPIs (reach/engagement/CTR/sentiment → tickets/parking, activity participation, homestay occupancy) and cost per visit. The study’s contribution lies in operationalizing a causal measurement framework in the context of tourism villages, which has been underrepresented. Key limitations, the lack of integration of digital-to-visit data and the absence of verified comparators are set as further agendas to ensure causal attribution, assess heterogeneity of impact across segments, and optimize promotional cost efficiency.

Pelatihan Pramusaji Kale Tortilla Eldorado The Family Club Bandung Heru Riyadi; Dendy Sundayana
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 1 No. 2 (2017)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v1i2.9

Human resources is one of the important assets of the company, though the presence of the high-tech equipment that is human resources which will operate. Therefore the interest of the company to maintain the performance of its employees, as management's assessment of the company. In creating a good performance, it is necessary to factor that can create the best performance. Training is a factor that can improve employee performance. Indication of the low performance of employees in Cafe the Family Club Eldorado Tortilla Bandung allegedly due to lack of effective implementation of the training program at the hotel. The low performance is caused by the waitress several factors which include lack of training implementation.Implementation of training greatly affect the performance of the waitress, this is evidenced by the results of the analysis are correlated between the effect of the training on the performance that is equal to 0.869 in the strong range. And the coefficient of determination of 71.4%, meaning that 71.4% of performance is determined by training. While 28.6% influenced by factors - other factors.In addressing this issue, needs to be improved with the implemented training to employees.

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