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All Journal Tourism Scientific Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Rudy Parlindungan Siahaan
Politeknik Pariwisata NHI Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Promosi untuk Homestay di Desa Wisata Pager Harjo Kecamatan Samigaluh, Kab. Kulon Progo, Provinsi Daerah Istimewa Yogyakarta Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Lucky Karsuki; Nor Ismawanto Choirudin; Wanti Arum Wanti
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.234

Abstract

Kulon Progo Regency has many tourist destinations spread throughout the Kulon Progo Regency, both natural tourism, educational tourism, and religious tourism. One of them is in the Menoreh Mountains which is located in Samigaluh District, especially in the Pagerharjo Village area. Pagerharjo Village is one of the Tourism Villages which has various tourism potentials, both natural panoramas, arts, culture, customs, culinary and so on. To accommodate tourists who come to enjoy tourism potential, many homestays are developing which are still managed by traditional owners so that the occupancy of these homestays is still small. Therefore a marketing strategy is needed, namely the right promotion to increase the occupancy rate of homestay rooms. This research was conducted using a qualitative descriptive method. The results showed that the promotion strategy that had been carried out was not planned in advance, only aimed at family guests and was still carried out using WOM (words of mouth). Promotions carried out through social media (facebook and Instagram) have not been carried out optimally and are not updated continuously. Expansion of the target market and promotional media through social media can be made more active and targeted to increase homestay occupancy rates. Besides, the role of KOMPEPAR/POKDARWIS is very important in assisting homestays so that they can develop promotional strategies that will be and have been carried out.
Hubungan Kualitas Layanan Front – Office Terhadap Kepuasan Pelanggan di Hotel X Bandung Danurdara, Ananta Budhi; Siahaan, Rudy Parlindungan
Tourism Scientific Journal Vol. 9 No. 1 (2023): Desember 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i1.317

Abstract

This research aims to explore the relationship between the service quality of front-office staff at Hotel X Bandung and customer satisfaction, emphasizing front-office service quality, and to explore the effect of the service quality of front-office staff at the Hotel X Bandung on customer satisfaction. This study uses qualitative methods and relies on primary data derived from questionnaire responses. The number of respondents is 90 guests who are currently staying or have stayed at Hotel X Bandung. The sampling technique was carried out by purposive sampling. The analysis was done descriptively, and it shows the analysis of service quality, guest expectation analysis, guest satisfaction analysis, gap analysis between two variables, and correlation analysis. The results of the study concluded that customer satisfaction with the services provided by the front office staff of Hotel X Bandung as a whole has only reached 69.45%. Customers are most satisfied with the tangible dimension (X5), followed by the reliability dimension (X1), empathy dimension (X4), assurance dimension (X3), and responsiveness dimension (X2). Based on the correlation tests, it was found that the service quality (X) of the front office at Hotel X Bandung has a positive effect on customer satisfaction (Y). To increase customer satisfaction, it is suggested to Hotel X Bandung management to make service improvements, especially in the responsiveness dimension (X2). Furthermore, the management of Hotel X can conduct the training program on delivering service and repair or replace the equipment that used in the front-office area to ensure comfort for guests.
The Influence of Leadership And Work Motivation on The Performance of 4 Star Hotel Employees in North Bandung (Case Study in Rooms Division Department) Siahaan, Rudy Parlindungan; Danurdara , Ananta Budhi; Karsuki, Lucky; Wanti, Wanti Arum; Choirudin, Nor Ismawanto; Binti Hassan, Hafizah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.584

Abstract

The objective of this study was to obtain empirical evidence about the influence of leadership and motivation on the performance of employees of a four-star hotel in the Rooms Division Department in the north of Bandung. The findings are expected to help the company and practitioners develop human resources management.  The study was conducted at Hotel X, Hotel Y, dan Hotel Z. It used a quantitative research approach with a survey method, and the type of research was Descriptive Research and Explanatory Research, with a time horizon in the form of cross-sectional data that shows a picture of a situation at a specific time. The study's hypothesis was tested with the statistical method of path analysis. Path analysis is a statistical tool used to test the study's hypothesis.  According to research test results, there is a considerable correlation between employee performance and leadership and motivation, either fully or partially.
Loyalty the Customer: Profile of Customer Relationship Management (Hotel Case Study In West Bandung, Indonesia) Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Ammarn Sodawan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.285

Abstract

There have been many studies on customer relationship management, but those focusing on the history behind success are still minimal. This research aims to uncover customer relationship management in fostering the loyalty of Hotel X, West Bandung, West Java, Indonesia. The Bandung area, which includes Subang, has recently become a more popular tourist destination due to the construction of numerous nearby hotels. However, the rivalry is now more fierce than it was previously. In order to compare the topic under investigation with the actual conditions at Hotel X at West Bandung Regency, the researcher conducted a literature analysis on Customer Relationship Management and spoke with five managers about it. The three programs the researcher determined impacted CRM were the Partnering Program, Continuity Marketing, and One-to-One Marketing. The researcher has examined the program and connected it to theory through primary research employing qualitative approaches. While nearly every program has been implemented, Hotel X at the West Bandung Regency did not adopt a branding program, according to the results of the interview session. It is recommended that hotels conduct shortterm market and competitor research. As technology advances, so does the environment.
CROSSING INDONESIA'S STARTUP ECOSYSTEM UNVEILING INNOVATION AND RESILIENCE IN THE CREATIVE ECONOMY LANDSCAPE Rudy Parlindungan Siahaan; Ahmad Rizani; Henny Noviany; Lina Affifatusholihah; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study thoroughly examines Indonesia's burgeoning startup ecosystem, focusing on the symbiotic relationship between technological advancements, innovative dynamics, and entrepreneurial resilience within the creative economy. Employing a meticulous mixed-methods approach, the research dissects the intricate interplay of these elements, providing nuanced insights into the nation's entrepreneurial landscape. From the impressive annual growth rate of 20% to the disruptive models commanding a substantial 30% market share, the study delves into the transformative role of startups. The research illuminates the multifaceted nature of Indonesia's startup ecosystem by scrutinizing the technological evolution with a 35% Market Disruption Index and the sectoral diversity reflected in a 45% Adaptive Nature Index. It underscores the pivotal influence of government initiatives, with a discernible 50% impact on startup growth, and emphasizes the entrepreneurial resilience showcased through a commendable 55% regulatory compliance rate. The study concludes with a focus on the critical importance of a robust investment climate, reflected in a notable 60% funding success rate, shaping the trajectory of Indonesia's entrepreneurial endeavors. This research contributes to a deeper understanding of the dynamic interplay between technology and entrepreneurship, offering valuable insights for policymakers, entrepreneurs, and scholars.
Co-Authors Ahmad Rizani Ammarn Sodawan Binti Hassan, Hafizah Choirudin, Nor Ismawanto Danudara, Ananta Budhi Danurdara , Ananta Budhi Henny Noviany Karsuki, Lucky Lina Affifatusholihah Lucky Karsuki Rahma Helal Al_ Jbour Wanti Arumwanti Wanti, Wanti Arum