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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Kia Hui Gan
INTI International College Penang, Malaysia
Humanities Education Languange, Linguistic, Communication & Media Other

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Factors Influencing the Intention to Use E-Wallet Payment Among Millennials and Generation Z in Malaysia Kia Hui Gan; Hui Ling Lim; Ke Shan Choo; Jes Yee Chong; Jing En Chong; Xin Yi Chong; Kai Wen Choong; A. J. Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3855

Abstract

The monetary climate has evolved due to the rapid advancement of digital payment systems, and Touch ‘n Go is one of the contactless smart card systems that is commonly used to conduct transactions, especially among younger generations. Touch ‘n Go is the foundation of the digital revolution within Malaysia’s mobility ecosystem, creating an enjoyable shopping experience for millions of Malaysians. Thus, this study investigates the factors influencing Millennials and Generation Z's intention to use e-wallets. The research focuses on four key variables: perceived security, perceived usefulness, consumer’s attitude, and social influence. Data was collected through a survey of 150 Millennials and Generation Z respondents and the impact of these factors on the intention to use e-wallets was analysed using quantitative methods. The findings show that perceived usefulness and consumer attitude significantly drive Touch ’n Go eWallet adoption, emphasizing functionality and user experience. However, perceived security and social influence had no significant impact on usage intention. The study offers insights for digital wallet providers and legislators looking to boost the adoption rate of digital payment systems in Malaysia.
The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company Kia Hui Gan; Hui Ling Lim; Wem Ney Chung; Li Yan Chow; Hui Sin Chua; Zhengyang Dai; Wei Ting Diong; A.J Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3856

Abstract

Effective marketing strategies play a crucial role in building strong brand equity, and Nestlé has consistently leveraged quality perception, distribution intensity, and advertising to maintain its competitive position in the food and beverage industry. The objective of this research is to examine how Nestlé’s marketing strategies, particularly quality perception, distribution intensity, and advertising, influence brand equity in the competitive food and beverage sector. Additionally, this study aims to investigate the mediating role of brand awareness in strengthening the relationship between these marketing factors and brand equity. A questionnaire was distributed to 200 randomly selected respondents through Google Forms to gain insight into consumer perception. The quantitative methodology was used to analyze the data that had been collected. The results indicate that brand awareness plays a significant role in shaping brand equity, acting as a mediator between key marketing factors and brand perception. Quality perception, distribution intensity, and advertising positively influence both brand awareness and brand equity, confirming their importance in brand development. While brand awareness was found to mediate the relationship between distribution intensity, advertising, and brand equity, it did not significantly mediate the link between quality perception and brand equity. The overall model demonstrates strong explanatory power, highlighting the effectiveness of marketing strategies in strengthening brand equity.
Next-Gen Workforce Meets AI: Navigating Career Paths in a Tech-Driven World Kia Hui Gan; Lim Hui Ling; Liem Gai Sin; Sushmita A/P Kannan; Song Ruicen; Sun Danning; Sun Zexuan; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4159

Abstract

Artificial Intelligence (AI) is rapidly transforming the global world of work, raising important questions about how younger generations perceive its impact on their future careers. This study investigates the perceptions of Generation Y (Gen Y) and Generation Z (Gen Z) university students toward AI and its influence on employment opportunities. A quantitative survey was conducted with 150 respondents from universities in China and Malaysia, focusing on two key variables: AI awareness and perceptions of employment prospects. The results reveal that both cohorts generally demonstrate positive levels of awareness and optimistic attitudes toward AI. Notably, students’ attitudes were found to play a more significant role than awareness in shaping their views regarding AI’s potential effects on their future career opportunities. These findings underscore the importance of higher education institutions in enhancing AI literacy, cultivating adaptive mindsets, and integrating technology-oriented curricula to prepare students for the demands of an AI-driven labor market. By fostering proactive and confident engagement with emerging technologies, universities can empower future professionals to navigate challenges and leverage opportunities in the evolving digital economy.
Co-Authors A. J. Ali A.J Ali Daisy Mui Hung Kee Daisy Mui Hung Kee Hui Ling Lim Hui Ling Lim Hui Sin Chua Jes Yee Chong Jing En Chong Kai Wen Choong Ke Shan Choo Li Yan Chow Liem Gai Sin Lim Hui Ling Song Ruicen Sun Danning Sun Zexuan Sushmita A/P Kannan Wei Ting Diong Wem Ney Chung Xin Yi Chong Zhengyang Dai