Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Hui Ling Lim
Universiti Sains Malaysia
Humanities

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Exploring the Impact of Sustainability, Corporate Social Responsibility, and Service Quality on Corporate Brand Reputation Kok Ban Teoh; Hui Ling Lim; Fen Nee Cheah; Jia Xin Chai; Si Ling Chan; Wei Jie Chang; Wan Yung Cheah; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3990

Abstract

This study aims to evaluate the effectiveness of PETRONAS’ sustainability practices, corporate social responsibility (CSR) initiatives, and customer service quality, as well as their combined impact on perceived brand reputation. In 2021, PETRONAS was ranked first in customer experience excellence in Malaysia by KPMG. This research employs a quantitative methodology, gathering data from 100 respondents via an online survey conducted through Google Forms. The findings from the survey reveal that PETRONAS’ dedication to sustainability, active CSR efforts, and high standards of customer service quality play a critical role in enhancing its brand reputation. Notably, sustainability practices, CSR initiatives, and customer service quality directly impact PETRONAS’ brand reputation. The study revealed that sustainability provided the strongest correlation with brand reputation. The study’s proposed framework can be applied to other businesses in the energy sector, encouraging the allocation of additional resources to sustainable energy services, improved environmental management, and advanced technology adoption to elevate customer service. This research provides valuable insights into how sustainability, CSR, and service quality contribute to maintaining brand reputation in the energy industry.
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices Nur Fatin Nabilah Binti Azaini Imran; Nur Firyal Binti Noor Effendee; Nur Hazwani Husna Binti Mohd Faris; Nur Irdina Safi Binti Mohd Puad; Nitin Nitin; Vanshika Verma; Kumar Mayur; Hui Ling Lim; Wei Chien Ng; Meenu Baliyan; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have the intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on consumer purchase intention, use Coca-Cola as a case study. An online survey was employed to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. This research investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practice and awareness of eco- friendly influence will affect the purchase intention of consumers on Coca-Cola. This research provides fresh insights on consumers’ perception of eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
Co-Authors A. J. Ali Daisy Mui Hung Kee Fen Nee Cheah Jia Xin Chai Kok Ban Teoh Kumar Mayur Meenu Baliyan Nitin Nitin Nur Fatin Nabilah Binti Azaini Imran Nur Firyal Binti Noor Effendee Nur Hazwani Husna Binti Mohd Faris Nur Irdina Safi Binti Mohd Puad Si Ling Chan Vanshika Verma Wan Yung Cheah Wei Chien Ng Wei Jie Chang