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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Kok Ban Teoh
ViTrox College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Factors Influencing User Preference For E-Wallets vs. Traditional Payments Methods Kok Ban Teoh; Anees Janee Ali; Nur Fathin Balqis Binti Ahmad Sukri; Nur Aziyanny Binti Abdullah; Nur Damia Binti Shuazman; Nur Dianah Azwa Binti Shaharuddin; Nur Farisyazliana Binti Fauzi; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i2.4018

Abstract

E-wallets are digital payment systems that allow users to make contactless transactions through smartphones or computers, offering convenience and efficiency, particularly for remote payments. Traditional payment methods, such as cash, checks, and card swipes, are perceived as more secure and reliable but may lack the flexibility of digital options. This study compares user experiences between e-wallets and traditional payment methods, focusing on perceived ease of use, convenience and usability, privacy and security, and satisfaction. A quantitative approach, utilizing an online survey of 100 respondents, is used to evaluate user preferences. The study aims to identify key factors influencing payment method choice, providing insights that could guide improvements in payment technologies and enhance user experiences for both consumers and businesses.
The Effect of Influencer Marketing on Gen Z Purchasing Intentions in Emerging Economies Ida Bagus Surya Dharma; Hengky Hengky; Lim Lee Ching; Lim Shi Ni; Lim Shu Zhen; Lim Zhi Yee; Nsobundu Ugochukwu Brayn; Sehrish Syed Ilyas; Kok Ban Teoh; Odebunmi Abayomi Tunde; Gai Sin Liem; Friday Ogbu Edeh; Rupesh Kumar Sinha
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3540

Abstract

The emergence of influencer marketing in developing countries has been facilitated by Generation Z's use of social media. This study's goal is to discover how influencer marketing will affect Gen Z consumers' purchasing intentions in Indonesia, Malaysia, India, and Nigeria. In this study, the data were examined utilizing descriptive, reliability, correlation, and regression analysis employing quantitative research and IBM SPSS Statistics 26. The data collection method was carried out online with a group of 150 individuals from the Gen Z demographic participating. The study highlights that perceived influencer credibility, product-influencer relevance, perceived expertise, and trustworthiness significantly impact Gen Z's purchasing intentions in Indonesia, Malaysia, India, and Nigeria. Authentic, credible influencers who align with a brand's image strengthen consumer trust and purchase intent. Marketers should prioritize collaborations with influencers known for genuine, relatable, and expert content, fostering deeper engagement and brand loyalty. While peers' reviews showed less impact, further research could explore Gen Z's evolving approach to social proof.
Factors Influencing Consumers’ Behavioral Intention to Use E-Hailing Services in Malaysia Kia Hui Gan; Kok Ban Teoh; Choon Sing Cheong; Li Qing Cheong; Hao Ran Chew; Ting Ting Chia; Yoke Choo Chien; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3992

Abstract

E-hailing is a service that links passengers with drivers of private cars or taxis by enabling consumers to schedule transportation via a website or mobile app such as GrabCar. In cities and locations with limited access to public transit, e-hailing services have grown in popularity. GrabCar is an e-hailing service that charges a set fee for chauffeured transportation in private vehicles. With GrabCar, users can quickly arrange where they want to be picked up and dropped off, view the estimated cost, and even follow their ride's arrival in real time. This study aims to investigate the factors influencing customers’ behavioral intention to use e-hailing apps- GrabCar in Malaysia. An online survey form was prepared to collect data from 100 respondents. The results indicate that factors including perceived usefulness and price of the GrabCar application have significant influences on the consumer’s behavioral intention to use the e-hailing service, while perceived ease of use and safety also play a role in influencing the consumer’s behavioral intention to use the e-hailing service. This study provides valuable insights and guidance to service providers, which enhances customer satisfaction for future development.
A Study of Consumer Behavioral Intentions of Online Purchases Bryan Mung Kit Ng; Zhen Cai; Sheng Jie Cao; Ze Lei Cao; Alya Zikrina Rabba; Gan Kia Hui; Kok Ban Teoh
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3613

Abstract

This study explores the impact of service quality, product quality, product freshness, and time savings on consumer behavioral intentions in online shopping, particularly in the post-COVID-19 era. With the rapid growth of e-commerce, understanding factors that influence consumer behavior is critical for businesses seeking to enhance customer loyalty. The primary objective is to identify which factors significantly affect online purchasing intentions. Using both primary and secondary data, a digital questionnaire was administered to 160 respondents. The collected data were analyzed using multiple regression analysis through IBM SPSS Statistics software to test four hypotheses. The results show that service quality (? = 0.472, p 0.001), product quality (? = 0.217, p = 0.001), and product freshness (? = 0.212, p = 0.002) are significant predictors of behavioral intention, while time savings (? = 0.086, p = 0.320) is not. These findings highlight the importance of focusing on quality and freshness in the online marketplace. Businesses should prioritize these factors to improve customer satisfaction and loyalty. The study concludes that while time savings are often valued in online shopping, it does not significantly drive consumer intentions, making service and product excellence more critical for success in the evolving digital economy.
Exploring the Impact of Sustainability, Corporate Social Responsibility, and Service Quality on Corporate Brand Reputation Kok Ban Teoh; Hui Ling Lim; Fen Nee Cheah; Jia Xin Chai; Si Ling Chan; Wei Jie Chang; Wan Yung Cheah; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3990

Abstract

This study aims to evaluate the effectiveness of PETRONAS’ sustainability practices, corporate social responsibility (CSR) initiatives, and customer service quality, as well as their combined impact on perceived brand reputation. In 2021, PETRONAS was ranked first in customer experience excellence in Malaysia by KPMG. This research employs a quantitative methodology, gathering data from 100 respondents via an online survey conducted through Google Forms. The findings from the survey reveal that PETRONAS’ dedication to sustainability, active CSR efforts, and high standards of customer service quality play a critical role in enhancing its brand reputation. Notably, sustainability practices, CSR initiatives, and customer service quality directly impact PETRONAS’ brand reputation. The study revealed that sustainability provided the strongest correlation with brand reputation. The study’s proposed framework can be applied to other businesses in the energy sector, encouraging the allocation of additional resources to sustainable energy services, improved environmental management, and advanced technology adoption to elevate customer service. This research provides valuable insights into how sustainability, CSR, and service quality contribute to maintaining brand reputation in the energy industry.
Factors Influencing Consumers' Behavioral Intention to Use Electronic Wallet: A Study of Touch ’n Go E-wallet Wei Aw Ling; Ashwinytaah Raam; Auni Nadiah Binti Mohd Rizal; Azra Parvin Binti Niyas Ali; Fadhilah Khoiruwnia; A A Gde Satia Utama; Kok Ban Teoh
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2295

Abstract

With the advancement of technology and implement of the fourth industrial revolution, digital wallet payment methods have appeared as the latest wave in the market. People can now enjoy cashless payments with a simple tap of a button. Due to the Covid-19 pandemic, digital wallet use among consumers significantly increased. The study was conducted to analyze the factors influencing users' behavioral intention in using the electronic wallet (e-wallet)- Touch ’n Go E-wallet. To explore, the collection of both primary and secondary data is done through several sources, and a digital questionnaire was produced to collect data and information from 150 respondents. We tested hypotheses using IBM SPSS Statistic software. The result indicated that perceived usefulness, perceived convenience, perceived trust, and perceived security of the Touch ’n Go E-wallet application significantly influence consumer behavioral intention using the e-wallet payment method.
Co-Authors A A Gde Satia Utama A. J. Ali Alya Zikrina Rabba Anees Janee Ali Ashwinytaah Raam Auni Nadiah Binti Mohd Rizal Azra Parvin Binti Niyas Ali Bryan Mung Kit Ng Choon Sing Cheong Daisy Mui Hung Kee Fadhilah Khoiruwnia Fen Nee Cheah Friday Ogbu Edeh Gai Sin Liem Gan Kia Hui Hao Ran Chew Hengky Hengky Hui Ling Lim Ida Bagus Surya Dharma Jia Xin Chai Kia Hui Gan Li Qing Cheong Lim Lee Ching Lim Shi Ni Lim Shu Zhen Lim Zhi Yee Nsobundu Ugochukwu Brayn Nur Aziyanny Binti Abdullah Nur Damia Binti Shuazman Nur Dianah Azwa Binti Shaharuddin Nur Farisyazliana Binti Fauzi Nur Fathin Balqis Binti Ahmad Sukri Odebunmi Abayomi Tunde Rupesh Kumar Sinha Sehrish Syed Ilyas Sheng Jie Cao Si Ling Chan Ting Ting Chia Wan Yung Cheah Wei Aw Ling Wei Jie Chang Yoke Choo Chien Ze Lei Cao Zhen Cai