Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific
Tan Lay Hong
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Professional Training as a Catalyst for Business Growth: A Case Study in the Airline Industry Ng Wei Chien; Tan Lay Hong; Zema Rania Safiyyah Binti Zema Zamanee; Liu Yueru; Aqel Sahal Awadh Bin Eshaq; Zhang Yishuo; Zhao Yutong; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4011

Abstract

This study examines the impact of professional training initiatives on business growth in the context of AirAsia, a major player in the low-cost airline industry. Using a mixed-methods approach, data were collected through structured questionnaires distributed to 100 employees and 100 customers, complemented by document analysis and performance reviews. The aim was to assess how training programs influence internal and external outcomes such as employee skill development, service quality, customer satisfaction, and overall operational efficiency. Quantitative data were analyzed using SPSS, with multiple regression tests applied to determine the relationship between training quality and key business variables. The findings reveal that training quality significantly contributes to business growth by improving employee capabilities (? = 0.514**, p 0.01), service delivery (? = 0.462**, p 0.01), and customer experience (? = 0.221*, p 0.05). These results confirm that well-structured training enhances both workforce performance and customer satisfaction, ultimately strengthening AirAsia’s competitive advantage. This research provides valuable insights into how strategic investment in human capital can drive sustainable growth in service-based industries, particularly in cost-sensitive markets.
Understanding Continuance Intention in E-Wallet Services: Security, Trust, and Technology Factors in Malaysia Tan Lay Hong; Alia Maisarah Abdul Rasid; Aliah Nasuha Mohd Zawawi; Alice Yiung Ni Ni; Aliya Nafisa Mohd Latif; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i2.4662

Abstract

The rapid growth of financial technology has increased the adoption of digital payment systems, with the Touch ’n Go (TNG) e-wallet becoming a leading platform in Malaysia. Understanding the factors driving continued usage is essential for sustaining user engagement and competitiveness. This study examines the influence of perceived security, trust, perceived usefulness, and perceived ease of use on users’ intention to continue using the TNG e-wallet. A quantitative research design was employed using a structured online questionnaire administered to active TNG e-wallet users in Malaysia. Data were collected from 104 respondents and analyzed using descriptive statistics, reliability analysis, correlation analysis, and multiple regression analysis. The findings indicate that all four factors positively influence continuance intention, with trust emerging as the strongest predictor (? = 0.409), followed by perceived ease of use (? = 0.245), perceived usefulness (? = 0.221), and perceived security (? = 0.137). The regression model explained 83.6% of the variance in continuance intention (R² = 0.836). The findings highlight the importance of fostering user trust, strengthening security measures, and enhancing the usability and practical value of digital payment platforms. The study provides practical insights for fintech providers seeking to improve customer retention and long-term engagement in the increasingly competitive e-wallet market.
Co-Authors A. J. Ali Alia Maisarah Abdul Rasid Aliah Nasuha Mohd Zawawi Alice Yiung Ni Ni Aliya Nafisa Mohd Latif Aqel Sahal Awadh Bin Eshaq Daisy Mui Hung Kee Liu Yueru Ng Wei Chien Zema Rania Safiyyah Binti Zema Zamanee Zhang Yishuo Zhao Yutong