Article Per Year (5 Year)
p-Index From 2021 - 2026
1.126
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific
Ng Wei Chien
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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 1 
Driving Sustainable Growth: The Key Success Factors of a Bank in Malaysia Liem Gai Sin; Ng Wei Chien; Jia Xin Liu; Wei Chen Li; Li Xin Zhang; Xin Tong Li; Yue Fei Sun; A.J. Ali; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3829

Abstract

In today's fast-paced era, it is very important to maintain the awareness of sustainable development, and this awareness is particularly important in the development of banks. Hong Leong Bank is a multinational bank in Malaysia and one of the top five banks in Malaysia. It currently has more than 300 branches in Malaysia. The bank is technology-focused and focused on financial capabilities to serve customers in five regions. To develop better, the Bank must consider sustainable development strategies. Our research surveys and data combine to explore what kind of sustainability strategy the company implements to enable successful sustainable development. Through a sample questionnaire survey, we investigated how more than 100 banks from all walks of life are sustainable. The survey shows that it should be discussed from the perspective of the customer. First, environmental and social responsibility, pay attention to integrity, cherish employees, and integrate into the community. Our study highlights the need for a sustainability strategy in banks and explores the key factors for the successful development of Hong Leong Bank, which will help to improve the company's future development and user experience.
Examining Factors Influencing Customer Loyalty in the Electronic Product Market: Strategies for Enhancing Brand Loyalty Liem Gai Sin; Ng Wei Chien; Gong Chongya; Li Qingyu; Hamaad Nisar Rathi; Zhou Tao; Amrithaa Poovendren; A.J. Ali; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3835

Abstract

This study integrates Oliver’s four-stage loyalty model to examine the influence of technological innovation, cultural adaptability, and personalized customer experiences on cognitive, affective, conative, and action loyalty. The study employs a mixed-method research design, incorporating both quantitative and qualitative approaches, with Huawei as the focal case study. A non-probability convenience sampling technique was used to select 150 respondents from diverse demographics. Data collection involved structured surveys and semi-structured interviews, with survey items measuring brand image, brand quality, customer satisfaction, social media interaction, and localization perception on a five-point Likert scale. Regression analysis results indicate that social media interaction (? = 0.648) and customer satisfaction (? = 0.191) significantly enhance public image, supporting H3 and H4. However, brand image and brand quality show no significant effect, leading to the rejection of H1 and H2. Additionally, localization perception strongly influences sustainability perception (? = 0.664), while brand quality has a moderate impact (? = 0.289). These findings highlight the pivotal role of digital engagement and localized strategies in fostering customer loyalty. The study offers actionable insights for electronic brands to enhance global market positioning and sustain competitive advantage.
Understanding Entrepreneurial Barriers Among University Students: Evidence from Malaysia’s Undergraduate Entrepreneurs Ng Wei Chien; Gadi Dung Paul; Zhao Sheng Nan; Rong Si Dan; Song Rui Xuan; Md Zain, M. S; Muhammad Fauzie, M. F. S.; Daisy Mui Hung Kee; Anees Jane Ali
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4214

Abstract

Entrepreneurship among university students plays a crucial role in fostering innovation and economic development; however, many aspiring young entrepreneurs face significant barriers that limit their inclination to start a business. This study aims to identify and analyze the primary factors that hinder entrepreneurial inclination among Malaysian undergraduates. Using a quantitative approach, data were collected from 100 students through purposive sampling and analyzed using descriptive and regression analysis. The results reveal that fear of failure is the only barrier that significantly influences entrepreneurial inclination (? = 0.30, p = 0.01), while aversion to stress and hard work (? = -0.02, p = 0.10), risk aversion (? = -0.20, p = 0.19), lack of social networking (? = -0.06, p = 0.11), and lack of resources (? = 0.16, p = 0.13) show no significant effects. These findings suggest that psychological factors, particularly the perception of failure, play a more decisive role than structural constraints. The study provides theoretical contributions to behavioral models of entrepreneurship and offers practical implications for universities and policymakers to design programs that strengthen psychological resilience and entrepreneurial readiness among students.
Lean and Green: The Impact of Lean Production Systems on Sustainability in the Manufacturing Sector Paul Dung Gadialdean; Ng Wei Chien; Ami Kojima; Guo Yunzheng; Guan Mohan; Dong Wenhan; Handrian Agus
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4009

Abstract

This paper analyzes the impact of the Toyota Production System (TPS) on market expansion and brand value by increasing efficiency and addressing environmental issues. Toyota has based TPS production on two fundamental principles: just-in-time (JIT) and automation. In particular, the TPS principles of waste elimination and improvement are recognized as a sustainable business model. This study investigated the impact of Toyota's production efficiency and achievement of environmental targets on the company's brand value through a quantitative approach using a questionnaire survey of 150 general consumers. The study found that the TPS, through its lean and green production methods, has changed the public's view of manufacturing sustainability and provides a valuable model for the sustainable development of the industry as a whole. Toyota's production system efficiency improvement methods and approach to environmental issues have had a very positive impact on market expansion and brand value. The findings will contribute to the promotion of Toyota's continued development in the global automotive market and the ongoing enhancement of its brand value.
The Factors Influencing the Degree of Digitalization: A Case Study of an International Accounting Firm in Malaysia Paul Dung Gadi; Ng Wei Chien; Yong Qian Hui; Yeap Zheng Hong; Yin Hang; Yong Hui Jia; Zhang Bai Hao; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3837

Abstract

In this Industry 4.0 era, digitalization has become more common since it penetrates every industry and consequently brings drastic changes to firms, and there is no exception in the finance and accounting industry for implementing digitalization. Therefore, this study aims to explore the factors that impact the degree of digitalization in KPMG Malaysia. The survey was carried out by questionnaire distribution, which involved 408 respondents in order to collect the data. The SPSS software was used for data analysis. The regression analysis reveals that strategic corporate management, personal involvement, and employee circumstances significantly positively influence KPMG Malaysia's degree of digitalization, with personal involvement having the strongest impact. Technology and regulation, however, do not significantly affect digitalization. While this factor poses challenges, it does not substantially hinder digitalization. The model explains 47.5% of the variance in digitalization, highlighting the importance of leadership commitment, employee engagement, and personal involvement in driving digital transformation. These findings suggest that KPMG Malaysia should prioritize fostering personal involvement and strategic management while addressing employee needs to enhance digitalization efforts, even as regulatory and technological challenges remain manageable.
Professional Training as a Catalyst for Business Growth: A Case Study in the Airline Industry Ng Wei Chien; Tan Lay Hong; Zema Rania Safiyyah Binti Zema Zamanee; Liu Yueru; Aqel Sahal Awadh Bin Eshaq; Zhang Yishuo; Zhao Yutong; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4011

Abstract

This study examines the impact of professional training initiatives on business growth in the context of AirAsia, a major player in the low-cost airline industry. Using a mixed-methods approach, data were collected through structured questionnaires distributed to 100 employees and 100 customers, complemented by document analysis and performance reviews. The aim was to assess how training programs influence internal and external outcomes such as employee skill development, service quality, customer satisfaction, and overall operational efficiency. Quantitative data were analyzed using SPSS, with multiple regression tests applied to determine the relationship between training quality and key business variables. The findings reveal that training quality significantly contributes to business growth by improving employee capabilities (? = 0.514**, p 0.01), service delivery (? = 0.462**, p 0.01), and customer experience (? = 0.221*, p 0.05). These results confirm that well-structured training enhances both workforce performance and customer satisfaction, ultimately strengthening AirAsia’s competitive advantage. This research provides valuable insights into how strategic investment in human capital can drive sustainable growth in service-based industries, particularly in cost-sensitive markets.
The Development of Training Center as a Novel Business Concept Ng Wei Chien; Gan Kia Hui; Muhammad Aidil Muqris Bin Azizi; Muhamad Ammar Danial Bin Sabdan; Ma Xiaomengying; Miao Jiayi; Khushi Dubey
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3603

Abstract

The objective of this study is to evaluate the effectiveness of innovative training methods, technology integration, personalized training, and strategic partnerships in enhancing business performance through the Qatar Skills Training Centre (QSTC). Employing quantitative methods, data were collected through a survey distributed via Google Forms, with responses from 154 participants representing various socio-economic backgrounds. The analysis revealed that while strategic partnerships did not significantly affect business performance, innovative training methods, technology integration, and personalized training demonstrated positive correlations with business success, supporting Hypotheses 1, 2, and 3. The results showed beta values of 0.588, 0.246, and 0.188 for these factors, respectively, and an R² value of 0.92, indicating that 92% of the variance in business performance is attributable to these elements. This highlights the critical role of innovative training methods, technology, and personalization in driving successful business strategies. The findings suggest that organizations should prioritize these factors to enhance employee engagement, satisfaction, and overall operational effectiveness.
Co-Authors A. J. Ali A.J. Ali Ami Kojima Amrithaa Poovendren Anees Jane Ali Aqel Sahal Awadh Bin Eshaq Daisy Mui Hung Kee Daisy Mui Hung Kee Dong Wenhan Gadi Dung Paul Gan Kia Hui Gong Chongya Guan Mohan Guo Yunzheng Hamaad Nisar Rathi Handrian Agus Jia Xin Liu Khushi Dubey Li Qingyu Li Xin Zhang Liem Gai Sin Liu Yueru Ma Xiaomengying Md Zain, M. S Miao Jiayi Muhamad Ammar Danial Bin Sabdan Muhammad Aidil Muqris Bin Azizi Muhammad Fauzie, M. F. S. Paul Dung Gadi Paul Dung Gadialdean Rong Si Dan Song Rui Xuan Tan Lay Hong Wei Chen Li Xin Tong Li Yeap Zheng Hong Yin Hang Yong Hui Jia Yong Qian Hui Yue Fei Sun Zema Rania Safiyyah Binti Zema Zamanee Zhang Bai Hao Zhang Yishuo Zhao Sheng Nan Zhao Yutong Zhou Tao