Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Christianto, Fendy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
eWOM dan Niat Adopsi Starlink: Studi pada Generasi Milenial di Indonesia Christianto, Fendy; Wahab, Zakaria; Shihab, Muchsin Saggaff; Hanafi, Agustina
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7804

Abstract

This study examines the influence of electronic word of mouth (eWOM) on the intention to adopt Starlink among Indonesian millennials, with subjective norms and perceived risk as mediators. An online survey of 340 respondents was analyzed using PLS-SEM. Results reveal that eWOM indirectly affects behavioral intention through both mediators. These findings highlight the importance of social and psychological perceptions in shaping technology adoption intention and offer strategic insights for tech companies to design effective digital communication.
Co-Authors Hanafi, Agustina Muchsin Saggaff Shihab Zakaria Wahab, Zakaria