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All Journal Jurnal Ekonomi Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen Journal of Management and Business Review Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen AMAR (Andalas Management Review) Sricommerce: Journal of Sriwijaya Community Services Annals of Management and Organization Research Al-Buhuts (e-journal) Public Health and Preventive Medicine Archive Jurnal Indonesia Sosial Teknologi Journal of Management, Economic, and Financial
Zakaria Wahab, Zakaria
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL) Hanafi, Agustina; Wahab, Zakaria
Jurnal Manajemen Vol 20, No 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.888 KB) | DOI: 10.24912/jm.v20i3.20

Abstract

The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall and 101 tenant leases at PS Mall. This research is using Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results indicate that integrated marketing communication of PS  Mall significantly influence the purchasing decision of visitors but has no significant effect on tenant's decision for renewing contract. The results also indicate that visitor's purchase decision also has no significant influence to tenant’s decision for renewing contract in Palembang Square Mall.
Model konstruksi kognitif metaphora kewirausahaan: pendekatan konseptual Sulastri, Sulastri; Wahab, Zakaria; Varbi, Veronica
Jurnal Ekonomi Vol 22, No 2 (2017): July 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i2.227

Abstract

Entrepreneurial knowledge is a taxonomic knowledge with complex and extensive metaphor. Its complexity and breadth requires construct simplification to achieve the effectiveness of the cognitive goals that can be guided as a learning outcome. The aim of this research is to produce a conceptual model on the cognitive entrepreneurial knowledge in learning process in higher education. The cognitive construction model is focused on important variables of entrepreneurship such as (a) opportunities recognition, (b) opportunities exploitation (c) innovation, (d) proactive, and (e) risk taking as the main construct variable in entrepreneurship. Conceptual study that concluded that to do cognitive construction from a learning process, 5 aspects are required: (1) content of what will be interpreted; (2) type of representation that will be reflected and explained; (3) referent, the background of representation of the meaning of content; (4) relatedness, the relationship between content and context and (5) the interaction between content, representation, referent and relatedness in forming intentionality. The cognitive construction process will reach it means if intentionality is formed as the goal of learning activity. Proposition of knowledge cognitive construction model gives implication on the future empirical studies as a part of taxonomy and the body knowledge of entrepreneurship.
The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan Marzuki, Marzuki; Wahab, Zakaria; Widiyanti, Marlina; Sihab, Muchsin Saggaff
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11296

Abstract

This study aims to determine whether relationship marketing and service quality affect customer loyalty at Bank BPR Sumsel. This study used a causal research method, an inference research type to realize cause-and-effect, determine the influence of the variables that are the cause (independent variables), and the effect (dependent variable) of a phenomenon. The data used in this study were primary data by distributing questionnaires to deposit customers at the Head Office of the Bank BPR Sumsel. The number of samples used as respondents was 100.  The data analysis technique used in this study was multiple linear regression analysis, which was previously tested for validity and reliability. The results obtained are relationship marketing and service quality have a positive and significant effect on customer loyalty at the Bank BPR Sumsel.  From the test results, the R2 (R Square) value of 0.691 or (69.1%) indicated that the percentage contribution of the independent variables’ (RM and SQ) influence on the dependent variable (customer loyalty) was 69.1%. Alternatively, the independent variables used in the model (RM and SQ) could explain 69.1% of the dependent variable (customer loyalty). Meanwhile, the remaining 30.9% was influenced or explained by other variables not included in this research model such as pricing, brand image, and customer values.
Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis Indrajaya, Nehemia; Perizade, Badia; Wahab, Zakaria; Shihab, Muchsin Saggaff
Annals of Management and Organization Research Vol. 5 No. 2 (2023): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v5i2.1870

Abstract

Purpose: The principal objective of this study is to identify the factors that might influence the inclination towards eco-friendly purchases while considering the incorporation of renewable energy via Solar Power Generation Systems (PLTS). Research Methodology: A comprehensive data analysis was conducted using a Structural Equation Model (SEM) facilitated by the SMART PLS. This study targets household electricity consumers in Palembang, Indonesia. Results: The findings indicate that Environmental Knowledge has a significant impact on Green Purchase Intention, whereas green product awareness plays a notable role in influencing green purchase intention. Moreover, it was found that attitude did not significantly affect Green Purchase Intention. Green Product Awareness has a substantial effect on green purchase intentions. Notably, this study establishes that Environmental Knowledge does not impact Green Purchase Intention through attitude, indicating partial mediation. The findings of this study emphasize the critical role of Environmental Knowledge and Green Product Awareness in shaping green purchase intentions among electricity consumers in Palembang, Indonesia. Limitations: Fostering an environment that is conducive to enhancing environmental literacy and promoting awareness of green products is imperative. Contribution: This research explores the various elements that impact the likelihood of making eco-conscious purchases, particularly in relation to embracing renewable energy technologies.
Menumbuhkan Semangat Adaptasi Kebiasaan Baru dalam Menjaga Produktivitas UMKM pada Era New Normal di Desa Jejawi, Kabupaten OKI, Provinsi Sumatera Selatan Hanafi, Agustina; Wahab, Zakaria; Fitrianto, Muhammad Eko; Azmi, Muhammad; Herlianti, Aulia
Sricommerce: Journal of Sriwijaya Community Services Vol. 3 No. 2 (2022): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v3i2.80

Abstract

Pengabdian Dosen ini dilaksanakan di Desa Jejawi, Kab. OKI, Provinsi Sumatera Selatan (SumSel). Tujuan dari layanan ini adalah untuk meningkatkan cara kita beradaptasi dengan praktik baru untuk menjaga produktivitas UMKM selama New Normal. Khalayak sasaran adalah para UMKM yang ada di Desa Jejawi yang tergabung dalam grup SUMPIT (Sumber Piti Masyarakat). Para anggota yang diundang terdiri dari berbagai jenis bisnis penjualan makanan dan minuman serta jasa lainnya seperti penjualan kerupuk, kemplang, kain sulaman, dan buah-buahan. Pendekatan implementasinya adalah memberikan saran bagaimana cara mengembangkan pikiran untuk beradaptasi dengan kebiasaan baru untuk menjaga produktivitas agar dapat bertahan di era New Normal.
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Keputusan Konsumen Corporate dalam Menggunakan TV Berlangganan MNC Vision di Kota Palembang Putra, M Fitriansyah Eka; Wahab, Zakaria; Shihab, Muchsin Saggaff; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.1-15.2020

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Populasi dalam penelitian ini adalah seluruh pelanggan corporate aktif MNC Vision di kota Palembang tahun 2020 sebanyak 37 pelanggan. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden dengan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Kualitas layanan berpengaruh positif dan signifikan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Kualitas produk pada MNC Vision diharapkan dapat menampilkan channel-channel khusus atau channel yang berbeda dari provider TV berlangganan lain. Kualitas layanan dapat memberikan perhatian apabila terjadi gangguan atau trouble dengan memberikan respon yang cepat dan tanggap.
Pengaruh Celebrity Endorser, Online Advertising dan Word of Mouth terhadap Minat Beli Konsumen pada E-Commerce Tokopedia Algiffary, Muhammad Arief; Wahab, Zakaria; Shihab, Muchsin Saggaff; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.16-31.2020

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, online advertising dan word of mouth terhadap minat beli konsumen pada e-commerce Tokopedia. Populasi dalam penelitian ini adalah masyarakat Indonesia pengguna media sosial Instagram berusia 15-34 tahun yang merupakan pengguna pasif atau belum menggunakan e-commerce Tokopedia pada tahun 2020. Sampel dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive random sampling. Metode pengumpulan data menggunakan kuesioner yang disebar melalui google form dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis menunjukkan bahwa celebrity endorser berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Online advertising berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Word of mouth berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Hasil penelitian ini dapat digunakan sebagai masukan bagi Tokopedia dalam upaya untuk dapat meningkatkan minat beli konsumen.
Analisis Preferensi Atribut terhadap Keputusan Konsumen Membeli Rumah di Kota Palembang Winanto, Agus; Wahab, Zakaria; Nazaruddin, Akhmad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.742 KB) | DOI: 10.18202/jam23026332.14.1.06

Abstract

This study aimed to analyze and know the preferences attribute toward the consumer's decision to buy a house. The respondents in this study were 120 consumers who buy a house at three residential locations with different categories in Palembang. Data analysis technique is using multiple regression analysis. The results show that the preferences of housing attributes as follows: location, public facilities and social facilities, prices, mortgage facilities, legality, developers'credibility, and the promotion partially or simultaneously positive and significant influence toward the consumer's decision to buy the house. Based on the value of determination coefficient (r-square) as 0.876, indicates that the consumer's decision to buy the house jointly described by attribute variables studied the house by 87.6%, the remaining 12.4% is influenced by other variables. In the oher hand, the most dominant attribute towards consumer'nn's decision to buy a house is the price.
The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali Salimah, Raudhatu; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Wahab, Zakaria
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v3i4.138

Abstract

This research was conducted with the aim of determining the influence of product quality, brand image and brand trust on consumer purchase decisions at Isola Wine Bali. The population in this study includes all consumers who buy wine, both foreign tourists and locals. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, brand image and brand trust have a positive and significant effect on purchase decisions. Product quality, it is hoped that Isola Wine Bali can evaluate the type of wine bottle used. Brand image, it is hoped that adjustments can be made regarding the color of the product packaging which also needs to be adjusted to the color of the bottle of wine products. Brand trust is expected to be able to always provide updated information about the products offered.
The Effect of E-Service Quality and Ease of Use on Customer Satisfaction of Digital Customer Service Machine Users at PT Bank Central Asia, Tbk KCP A. Rivai Chandra, Fika; Widiyanti, Marlina; Wahab, Zakaria; Maulana, Ahmad
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v3i4.139

Abstract

This study was conducted with the aim of determining the influence of e-service quality and ease of use on customer satisfaction of digital customer service machine users at PT Bank Central Asia, Tbk KCP A. Rivai. The population in this study is all customers who use Digital customer service machines at PT Bank Central Asia, Tbk KCP A Rivai as many as 4,703. The sample used in this study was 151 respondents using the slovin formula. The results of multiple linear regression analysis show that e-service quality and ease of use have a positive and significant effect on customer satisfaction. E-Service Quality, PT Bank Central Asia, Tbk is expected to maintain digital cs services from the current contact side because it is able to provide satisfaction to Bank BCA customers. However, the BCA indicator provides several options to contact the call center (Halo BCA) (Telephone, WA, email) with a value below average. Ease of Use, is expected to be able to check the digital cs machine before starting the service. In addition, it is also necessary to carry out regular maintenance to avoid damage when the digital cs machine is used.
Co-Authors Agus Winanto, Agus Agustina Hanafi Ahmad MAULANA Akhmad Nazaruddin, Akhmad Ariwibowo, Muhammad Fajar Aryanty, Yessie Aslamia Rosa Badia Perizade, Badia Chandra, Fika Dessy Ratna Sari Diah Natalisa, Diah Fenny Fathiyah, Fenny Fitrianto, Mohammad Eko Hairun Nissa, Hairun Herlianti, Aulia Indrajaya, Nehemia Isnaini, Muhammad Hidayat Isnanta, Raden Isnurhadi Isnurhadi Marlina Widiyanti, Marlina Marzuki Marzuki mohammad adam, mohammad Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Azmi, Muhammad Muhammad Eko Fitrianto, Muhammad Eko Nofiawaty Putra, Levi Kusuma Putra, M Fitriansyah Eka Salimah, Raudhatu Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sulastri Sulastri Varbi, Veronica