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All Journal JURNAL MANAJEMEN MOTIVASI
Avina Br Purba, Marissa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Socio-Economic Analysis In Maintaining A Woven Fabric Business In Rimbun Village, Sipispis District Avina Br Purba, Marissa; ., Yusrizal; Tambunan, Khairina
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7898

Abstract

This research aims to analyze the social and economic factors that influence the sustainability of the ulos woven cloth business in Rimbun Village, Sipispis District. The research method used is a qualitative descriptive approach through observation, interviews and document review of local craftsmen. The research results show that social factors such as cultural preservation, community involvement, and social relations between business actors make a significant contribution to business continuity. Meanwhile, from an economic perspective, challenges such as limited capital and market access encourage the need for product innovation and digital marketing strategies. This research also highlights the importance of maintaining cultural identity amidst modernization by maintaining the traditional values of ulos in an adaptive and creative form.
Co-Authors Tambunan, Khairina Yusrizal .