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All Journal JURNAL MANAJEMEN MOTIVASI
Raissalma Queena Alhilwa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Tourism Marketing, Authenticity, and Tourism Experiences on Tourist Satisfaction and Revisit Intention at Jamus Agrotourism Ngawi Raissalma Queena Alhilwa; Azizah, Nurul
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8490

Abstract

This study examines the influence of tourism marketing, authenticity, and tourism experience on tourist satisfaction and revisit intention at Agrowisata Jamus Ngawi. The purpose of this research is to identify the direct and indirect relationships among the variables. The study used a quantitative approach with 155 respondents and SmartPLS analysis. The results show that all variables have a positive and significant effect on tourist satisfaction and revisit intention, with tourism experience as the most dominant factor. These findings highlight the importance of effective marketing strategies, destination authenticity, and quality tourism experiences in enhancing tourist satisfaction and revisit intention.
Co-Authors NURUL AZIZAH