Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Ginting, Jepindonta Arnades
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Pengaruh Flash Sale dan Fear of Missing Out terhadap Impulse Buying Blind Box Nommi Miniso dimediasi Perceived Value Ginting, Jepindonta Arnades; Harjanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8540

Abstract

This study analyzes the effects of flash sales and fear of missing out (FoMO) on impulse buying, with perceived value as a mediating variable among Nommi Miniso Blind Box consumers on Shopee. Using a quantitative approach, data were collected via surveys from 230 respondents in Yogyakarta through purposive sampling. Partial Least Squares (PLS) analysis via SmartPLS 4.0 was applied. Results show flash sales and FoMO significantly influence impulse buying and perceived value. While perceived value positively affects impulse buying, it does not significantly mediate the relationship. Emotional triggers and time pressure primarily drive impulsive purchases of collectible e-commerce products.
Co-Authors Sri Harjanti