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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Bulletin Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Pentagon: Jurnal Matematika dan Ilmu Pengetahuan Alam
Sri Harjanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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MENCIPTAKAN KEUNGGULAN BERSAING YANG BERKELANJUTAN MELALUI MANAJEMEN SUMBER DAYA MANUSIA Harjanti, Sri
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 4, No 1 (2004): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Technology change, globalization, working force variety, working trend and business environment condition cause more competitive competition in business. Consequently organizations need to create competition excellence continuously in order to survive. The competition excellence can be created by changing the role and human resource management paradigm. The old paradigm placed human resource not in vital position, while new paradigm place it is as vital aspect in organization, so that human resource is considered to be crucial asset. Human resource management has to be able to manage human resource optimally in organization structure with strategic steps to improve human resource quality as human capital. It can be done by improving employee capability and employee commitment. Human resource is expected to have distinctive capabilities experience and know-how, since it has the ability to be organization distinction factor in competition by creating valuable, rare, uninitiated and uneasy substitute product, so continuous competition excellence is created. Keywords: competition excellence, human capital, employee capability, employee commitment.  
PENGARUH COUNTRY OF ORIGIN, MEREK, DAN HARGA PADA NIAT BELI KONSUMEN PRODUK MOBIL DI YOGYAKARTA Harjanti, Sri
Jurnal Bulletin Vol 16, No 1 (2018): April
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

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Abstract

Effect of Country of Origin, Brand, and Prices for Buying Consumers Car Products in Yogyakarta. This research examines how the influence of Country of origin, Brand and price on the intention to buy consumers. The sample determination method uses non probability sampling by convenience sampling. The sample in this study is that there are 150 consumers of car products in Yogyakarta. Data collection uses survey methods using a questionnaire. The results showed that the Country of origin and brand have a partial effect on the consumer's purchase intention, while the price does not affect the consumer's purchase intention. Simultaneously, Country of origin, Brand and price affect the purchase intention of consumers
Kemampuan Komunikasi Matematis Siswa Dalam Pembelajaran Matematika Dewi Hidayah; Sri Harjanti
Pentagon : Jurnal Matematika dan Ilmu Pengetahuan Alam Vol. 1 No. 4 (2023): Desember
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

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Abstract

Beberapa kemampuan matematis diantaranya pemahaman, pemecahan masalah, pengajuan masalah, komunikasi, koneksi, penalaran, berpikir logis, berpikir kritis, dan berpikir kreatif matematis (Hendriana dkk., 2017). Kemampuan matematis tersebut dapat di tumbuh kembangkan melalui pembelajaran yang bermakna. Salah satu kemampuan berpikir matematis yang perlu dikembangkan sejak dini adalah kemampuan pengajuan masalah (Ulfah dkk., 2017).
Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Sutiono, Heru Tri; Hayumurti, Aruna Kintamani; Tugiyo, Tugiyo; Harjanti, Sri
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2937

Abstract

This research aims to analyze the influence of social media influencers on the purchase intention of online shopping application users in Indonesia, by including parasocial interactions as a mediator. There were 200 respondents obtained through purposive sampling technique. Using PLS-SEM (Partial Least Squares Structural Equation Modeling), the research results reveal that (1) social media influencers have a positive and significant direct influence on purchase intention; and (2) the influence of influencers is not only direct but also through mediated parasocial  interactions. These findings become valuable insights for marketers in increasing the effectiveness of marketing strategies through collaboration with influencers. Overall, this research underscores the critical role of social media influencers in shaping purchase intention among online shopping application users in Indonesia, emphasizing the significance of emotional connections and engagement in influencing consumer behavior. In summary, the study results underscore the notable impact of social media influencers on the intention to purchase among users of online shopping platforms in Indonesia.
The Impacts of Brand Credibility, Brand Prestige, and Online Costumer Reviews on Purchasing Interest Lusian, Nina Mardati; Harjanti, Sri
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2719

Abstract

This research aims to verify and analyze the impacts of brand credibility, brand prestige, and online customer reviews on purchasing interest of students at the Pembangunan Nasional "Veteran" Yogyakarta University who enjoy iPhone smartphone products. Questionnaires were distributed using nonprobability Purposive sampling techniques, and regression analysis are adopted to test the predetermined hypotheses. Results show that there are positive relations between jointly brand credibility, brand prestige, and online customer reviews on purchasing interest. Individually tested, brand credibility, brand prestige and online customers’ review have positive relation and highly significant impact on purchasing interest, respectively.
Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions Sutiono, Heru Tri; Hayumurti, Aruna Kintamani; Tugiyo, Tugiyo; Harjanti, Sri
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2937

Abstract

This research aims to analyze the influence of social media influencers on the purchase intention of online shopping application users in Indonesia, by including parasocial interactions as a mediator. There were 200 respondents obtained through purposive sampling technique. Using PLS-SEM (Partial Least Squares Structural Equation Modeling), the research results reveal that (1) social media influencers have a positive and significant direct influence on purchase intention; and (2) the influence of influencers is not only direct but also through mediated parasocial interactions. These findings become valuable insights for marketers in increasing the effectiveness of marketing strategies through collaboration with influencers. Overall, this research underscores the critical role of social media influencers in shaping purchase intention among online shopping application users in Indonesia, emphasizing the significance of emotional connections and engagement in influencing consumer behavior. In summary, the study results underscore the notable impact of social media influencers on the intention to purchase among users of online shopping platforms in Indonesia.
The Impacts of Brand Credibility, Brand Prestige, and Online Costumer Reviews on Purchasing Interest Lusian, Nina Mardati; Harjanti, Sri
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2719

Abstract

This research aims to verify and analyze the impacts of brand credibility, brand prestige, and online customer reviews on purchasing interest of students at the Pembangunan Nasional "Veteran" Yogyakarta University who enjoy iPhone smartphone products. Questionnaires were distributed using nonprobability Purposive sampling techniques, and regression analysis are adopted to test the predetermined hypotheses. Results show that there are positive relations between jointly brand credibility, brand prestige, and online customer reviews on purchasing interest. Individually tested, brand credibility, brand prestige and online customers’ review have positive relation and highly significant impact on purchasing interest, respectively.
Influence of Story telling Marketing, Brand Ambassador, and Tagline on Purchase Decision of Lip Product Wardah Harjanti, Sri; Oktavia, Nanda Wahyu
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3580

Abstract

This research aims to analyze and determine the effect of storytelling marketing, brand ambassador, and taglines on purchasing decisions Wardah lip products for Undergraduate Management Study Program Students of UPN “Veteran” Yogyakarta. Questionaires were distributed using nonprobability purposive sampling techniques, and regression analysis adopted to test the predetermined hypotheses. The results of this research show are: (1) Storytelling marketing, brand ambassador, and taglines together have a significant effect on purchasing decisions for Wardah lip products, (2) Storytelling marketing partially has a positive and significant effect on purchasing decisions for Wardah lip products, (3) Brand ambassador partially have a positive and significant effect on purchasing decisions for Wardah lip products, (4) Tagline partially has a positive and significant effect on purchasing decisions for Wardah lip productsKeywords:Storytelling Marketing; Brand Ambassador; Tagline; Purchase Decision
PEMANFAATAN DAN PENINGKATAN NILAI EKONOMIS LIMBAH PARALON DI DUKUH TEMPEL, CATUR TUNGGAL, DEPOK, SLEMAN Nurkhamim, Nurkhamim; Harjanti, Sri
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.7124

Abstract

Many people confront the problem of handling inorganic waste, this is also confronted by the people of Catur Tunggal Village, Depok District, part of Sleman Regency, D.I Province. Yogyakarta. Catur Tunggal Village is known as a village with a leading sector with several well-known campuses as the best educational places in Indonesia such as UGM, UNY, UPN "Veteran" Yogyakarta and others. In addition, there are also many hotels and large malls. This encourages the construction of boarding houses, the construction of hotels, malls, restaurants and the rapidly growing tourism sector. The rapid development has an impact on the environment, one of the impacts that arise is the problem of dealing with construction waste such as paralon waste, wood waste, cement wrapping paper and others. Currently, the waste generated from the construction sector has not been utilized optimally.If paralon waste is managed and utilized properly and processed by skilled hands, it can turn out to be interesting goods and have a high selling value. Opposite, it can also be an exotic work of art. It is enough with simple equipment and cheap additional materials to produce art items such as decorative lamps, bed lamps, wall decorations, sculptures, and so on, so that it is hoped that they can overcome the problem of inorganic waste, increase people's income and reduce unemployment.
Co-Authors Dewi Hidayah Hayumurti, Aruna Kintamani Lusian, Nina Mardati Nurkhamim, Nurkhamim Oktavia, Nanda Wahyu Sutiono, Heru Tri Tugiyo, Tugiyo