Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Yudha Pratama Werokati
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Quality on Customer Loyalty Toward Second Original Shoes, Mediated by Customer Satisfaction and Trust at Flshoes Collection Yudha Pratama Werokati; Elimawaty Rombe; Asriadi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8811

Abstract

This study examines the effect of product quality on customer loyalty toward second original shoes at Flshoes Collection, with customer satisfaction and trust as mediating variables. Using a quantitative approach, the findings reveal that product quality has a positive and significant impact on customer loyalty. Satisfaction and trust significantly mediate this relationship, strengthening the effect of product quality on loyalty. The results highlight the importance of transparent and consistent communication in building customer trust and fostering long-term loyalty. Flshoes Collection is therefore encouraged to continuously improve product quality and service to remain competitive and enhance overall customer experience
Co-Authors Asriadi Elimawaty Rombe