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EFEKTIVITAS DAN KEBERLANJUTAN PEMBIAYAAN LASISMA SEBAGAI INSTRUMEN TRANSFORMASI DALAM MENDORONG INKLUSI KEUANGAN SYARIAH Fawaid Fawaid; Muhammad Amin Saifullah; M. Faris hidayat Tuloh; Moh. Ishomuddin A.M
KASBANA Vol 5 No 2 (2025): Juli
Publisher : Sekolah Tinggi Ilmu Syariah Darul Falah Bondowoso

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Abstract

Sharia financial inclusion through the LASISMA scheme is an important instrument in expanding access to fair and sustainable financing for MSMEs. This study aims to evaluate the effectiveness of LASISMA financing in enhancing Islamic financial inclusion at BMT NU East Java, Jambesari Branch, with a focus on implementation strategies, challenges, and its impact on MSMEs. This research employs a qualitative method with a case study approach through interviews, observations, and documentation. The findings reveal that LASISMA proven to be effective in helping MSME actors access Islamic financing, grow their businesses, and build economic independence. However, there are still challenges such as limited funding, lack of human resources, and low Islamic financial literacy. LASISMA financing plays a significant role in promoting Islamic financial inclusion, but institutional strengthening and more intensive assistance are needed to ensure the program runs more optimally and sustainably. Keywords : Effectiveness of Islamic Financing, Sustainability of LASISMA, Islamic Financial Inclusion
Peningkatan Kapasitas Promosi Digital pada UMKM Wisata Kuliner Cafe Sawah Glagahwero melalui Pendampingan dan Implementasi Branding Fawaid Fawaid; Saini Saini; Muhammad Ali Zainur Ridho; Dwi Rafelika Angger Adinata; Riksen Riksen; Muhammad Alfa Hasim; Muhammad Naufal Febriansyah; Ahmad Danial Sahwan; Mohammad Ali Imron; Ikmalul Khoir; M. Fiqi Zulqornain
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i2.6142

Abstract

This community service activity aims to enhance the digital promotional capacity of Cafe Sawah Glagahwero's culinary tourism through mentoring and implementing branding strategies. Cafe Sawah is a village asset managed by a Village-Owned Enterprise (BUMDes) with significant potential to support nature-based tourism but is hampered by limited digital literacy and suboptimal promotional strategies. The Asset-Based Community Development (ABCD) method was used, encompassing observation, branding strategy design, digital content creation assistance, promotional implementation, and monitoring and evaluation. The mentoring results demonstrate improved management skills in photography, videography, content editing, and social media management. The branding implementation resulted in a consistent visual identity, an increase in the number of Instagram followers from 0 to 360 with a 7.8% engagement rate, and an increase in customer visits. These findings confirm that the synergy between human resource capacity building and digital promotional efforts can strengthen brand image, increase competitiveness, and provide sustainable economic benefits for the village community. This program is expected to become a model for developing other village assets utilizing digital technology and branding strategies.