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All Journal Journal of Artificial Intelligence and Digital Business AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Ricinta Putri Steviani
Universitas Pamulang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Pengaruh Live Shopping dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Fashion Pada Generasi Z Di Platform Tiktok Shop Ricinta Putri Steviani; Pratama Aditya Putra; Anya Watina Nabillah Ruhiyat
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9047

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live shopping dan electronic word of mouth terhadap keputusan pembelian produk fashion pada Generasi Z di platform TikTok Shop. Perkembangan teknologi digital telah mengubah pola perilaku konsumen, terutama Generasi Z yang cenderung aktif menggunakan media sosial sebagai sarana memperoleh informasi dan melakukan transaksi pembelian secara daring. Penelitian ini penting dilakukan karena hasil penelitian dapat memberikan manfaat teoritis maupun praktis. Secara teoritis, penelitian ini diharapkan dapat memperkaya kajian ilmu pemasaran digital TikTok Shop menjadi salah satu platform yang mengalami pertumbuhan pesat melalui fitur live shopping yang memungkinkan interaksi langsung antara penjual dan konsumen. Selain itu, electronic word of mouth juga berperan penting dalam membentuk persepsi konsumen terhadap suatu produk. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 120 responden Generasi Z yang pernah melakukan pembelian produk fashion di TikTok Shop. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F menggunakan aplikasi SPSS. Hasil penelitian menunjukkan bahwa live shopping berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 4,821 lebih besar dari ttabel sebesar 1,980 dan nilai signifikansi 0,000 < 0,05. Electronic word of mouth juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 5,316 lebih besar dari ttabel sebesar 1,980 dan nilai signifikansi 0,000 < 0,05.     
Strategi Pengembangan Kompetensi Karyawan Dalam Menghadapi Era Digital Banking di Bank DKI Cabang Syariah Pondok Indah Jakarta Selatan Sri Mardiana; Yenny Merinatul Hasanah; Prasetyo Kurniawan; Ricinta Putri Steviani
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 03 (2026): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i03.2881

Abstract

The rapid pace of digital transformation requires Islamic banking institutions to strengthen their human resource capabilities to maintain competitiveness and improve service quality. This study aims to analyze employee competency development strategies in facing the digital banking era at Bank DKI Syariah, Pondok Indah Branch. This research employs a descriptive qualitative method, with data collected through in-depth interviews. The results indicate that the digital competencies required of employees include digital literacy, technical operational skill digital services & understanding of Sharia compliance in digital banking services. Competency development strategies are built on four main pillars: competency mapping, tiered and multi-modal training, and competency certification implemented continuously. However, implementation still faces several challenges, including competency gaps, employee resistance, limited time, inadequate infrastructure, and employee turnover. In conclusion, continuous digital competency development through a structured strategy is essential for accelerating digital transformation & strengthening the competitiveness of Islamic banking institutions in the digital era.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Ricinta Putri Steviani; Asep Sulaeman
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/tkqy0b44

Abstract

Abstract The purpose of this study is to determine the effect of Leadership Style and Work Discipline on Employee Performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, both partially and simultaneously. The method used is the Quantitative Associative method. The population in this study is the employees of PT Lancar Wiguna Sejahtera Tangerang Selatan. The number of samples used is 63 respondents. Data analysis methods used simple linear regression, multiple linear regression, coefficient of determination, partial t-test, and F-test. The results of this study indicate that there is a positive and significant influence of Leadership Style on employee performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, as evidenced by the simple linear regression equation Y=18.784+0.524X1. There is a positive and significant influence of Work Discipline on employee performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, as evidenced by the simple linear regression equation Y=17.399+0.568X2. Simultaneously, there is a positive and significant influence of Leadership Style and Work Discipline on employee performance at PT Lancar Wiguna Sejahtera Tangerang Selatan, as evidenced by the multiple linear regression equation Y=11.954+0.358X1+0.341X2. In conclusion, this study shows that effective leadership style and high work discipline significantly contribute to improving employee performance, making them key factors in human resource management within an organization. It is recommended that leaders in organizations adopt a more inclusive and communicative leadership style to motivate employees. Additionally, enhancing work discipline training programs can help create a more productive and efficient work environment.   Keywords: leadership style; work discipline; employee performance
Co-Authors Anya Watina Nabillah Ruhiyat Asep Sulaeman Prasetyo Kurniawan Pratama Aditya Putra Sri Mardiana Yenny Merinatul Hasanah