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All Journal Journal of Artificial Intelligence and Digital Business
Rudi Setyono Setyono
Universitas Buana Perjuangan Karawang
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Judi Online dan Lifestyle terhadap Perilaku Keuangan pada Masyarakat di Desa Banyuasih Kabupaten Karawang Rudi Setyono Setyono; Ujang Suherman; Thomas Nadeak
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9068

Abstract

The rapid transformation of digital technology has shifted social behavior paradigms, marked by the rise of online gambling phenomena and evolving lifestyles. These changes systematically hold the potential to influence the stability of individual financial behavior in both urban and rural areas. However, the extent to which online gambling and lifestyle determine rural financial behavior remains a discourse requiring in-depth investigation. This study aims to analyze the influence of online gambling and lifestyle on the financial behavior of the community in Banyuasih Village, Karawang Regency. Employing a quantitative approach with a causal method, data were gathered from 94 respondents selected through a simple purposive sampling technique. The research instrument, consisting of Likert-scale questionnaires, was analyzed using multiple linear regression via SPSS software. The results partially reveal that online gambling does not exert a significant influence on the community's financial behavior. Conversely, lifestyle is proven to have a positive and highly significant impact on financial behavior. Nonetheless, simultaneous testing confirms that online gambling and lifestyle collectively contribute significantly to the financial behavior patterns of the Banyuasih Village community. These findings underscore that lifestyle plays a far more dominant role in shaping the financial characteristics of rural communities compared to the impact of online gambling activities.
Co-Authors Thomas Nadeak Ujang Suherman