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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of Artificial Intelligence and Digital Business JIMEK
Rina Komala
Universitas Bumigora Mataram
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Pengaruh Online Customer Review, Promosi, Dan Kualitas Layanan Digital Terhadap Kepuasan Pelanggan Pada Platform ShopeeFood Di Kota Mataram Nopa Elisa; Rizal Ramdani; Rina Komala; Juliana Palit
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9247

Abstract

Perkembangan layanan online food delivery, khususnya ShopeeFood, menjadikan kepuasan pelanggan sebagai faktor penting dalam mempertahankan kepuasan pelanggan. Kepuasan pelanggan di platfrom ShopeeFood kota Mataram dipengaruhi oleh beberapa faktor yaitu online customer review, promosi, dan kualitas layanan digital. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh ketiga variabel tersebut terhadap kepuasan pelanggan ShopeeFood di Kota Mataram. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data primer diperoleh melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna ShopeeFood di Kota Mataram dengan menggunakan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linear berganda untuk mengetahui hubungan antar variabel independen dan variabel dependen. Hasil penelitian menunjukkan bahwa secara parsial online customer review, promosi, dan kualitas layanan digital masing-masing berpengaruh positif dan signifikan terhadap kepuasan pelanggan ShopeeFood di Kota Mataram. Secara simultan, ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kesimpulan penelitian ini adalah online customer review, promosi, dan kualitas layanan digital merupakan faktor penting yang dapat meningkatkan kepuasan pelanggan pada platfrom ShopeeFood di kota Mataram. Oleh karena itu, ShopeeFood perlu terus meningkatkan kualitas layanan digital, mengoptimalkan strategi promosi, serta mendorong ulasan pelanggan yang positif untuk menciptakan kepuasan pelanggan yang lebih tinggi.
Transformasi Akuntansi Keberlanjutan di Sektor Publik melalui Digitalisasi: Menuju Tata Kelola Berbasis ESG Rina Komala; Layali Ihyani; Widia Febriana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 12 No. 2 (2026): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v12i2.1017

Abstract

The advancement of sustainability accounting within the public sector is becoming an increasingly important issue, driven by the rising demand for transparency, accountability, and management of public resources focused on sustainability. This research seeks to examine how digitalization contributes to the adoption of accounting that incorporates Environmental, Social, and Governance (ESG) principles across various public sector entities. The methodology employed is a descriptive qualitative approach, utilizing a literature review and an analysis of the implementation practices of digital systems in several governmental organizations. Findings indicate that leveraging digital technologies, including cloud computing-based accounting information systems, big data analytics, and integrated reporting platforms, can enhance the quality of sustainability information, making it available more swiftly, accurately, transparently, and in a more accessible manner. The incorporation of ESG indicators into.
Peran Dana Pihak Ketiga, Kredit, Suku Bunga dan Inflasi terhadap Profitabilitas Bank Konvensional BEI 2020-2024 Leoni Hafianti Talumear; Baiq Dinda Puspita; Rina Komala
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8088

Abstract

This study quantitative research aimed at determining the influence of third-party funds, credit distribution, interest rates, and inflation on profitability (an empirilah study on conventional banking companies listed on the Indonesia Stock Exchange for the period 2020– 2024). The phenomenon of trade wars in recent years between major world powers has not only affected the international economic and trade sectors but has also had an impact on the profitability of the banking sector. This research uses a quantitative associative method, and data collection is conducted using secondary data. The sample consists of 39 companies with a total of 195 data points, and the sampling technique used is purposive sampling, assisted by SPSS22 software. The results of the study show that the variable of third-party funds has a significant effect on profitability, credit distribution has a significant effect on profitability, interest rates have a significant effect on profitability, while inflation has no effect on profitability. This study reinforces the financial intermediation theory by demonstrating that third-party funds and credit distribution influence bank profitability. Additionally,the findings support macroeconomic theory, which states thatinterest rates play a role in determining bank financial performance. Thus, this research adds empirical evidence to the financial literature, particularly in the Indonesian banking sector, and is expected to serve as a reference for future researchers in understanding the factors affecting bank financial performance.
Co-Authors Baiq Dinda Puspita Juliana Palit Layali Ihyani Leoni Hafianti Talumear Nopa Elisa Rizal Ramdani Widia Febriana