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All Journal KAGANGA KOMUNIKA: Journal of Communication Science
Rendra Zakaria
Universitas Gunadarma
Social Sciences

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TRANSFORMASI KAMPANYE POLITIK MELALUI DIALOG PUBLIK (STUDI KASUS PROGRAM “DESAK ANIES” PADA PILPRES 2024) Prasetyo Bonifasius Sitanggang; Rendra Zakaria
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7383

Abstract

This study explores how political campaigning transforms through public dialogue by examining the “Desak Anies” program in Indonesia’s 2024 presidential race, tracing the shift from one-way messaging to interactive, deliberative engagement. A qualitative descriptive approach within a constructivist paradigm was employed. Data were gathered via non-participant observation of recorded forums, in-depth interviews, and documentation; analysis followed an interactive cycle (data reduction, display, conclusion/verification), with credibility ensured through source, method, and time triangulation. The fieldwork covered Q&A forums in Jakarta, Bandung, Yogyakarta, and Surabaya between 28 November 2023 and 10 February 2024. Findings reveal a consistent persuasion architecture: communicator credibility (ethos) is demonstrated in situ; messages (logos) are tailored to citizens’ issues; emotional resonance (pathos) complements reasoning; face-to-face channels are amplified by digital circulation; audiences span generations; and effects emerge cognitively, affectively, and in participation, both on-site and online. Conceptually, dialogic campaigning raises the bar of electoral democracy citizens shift from targets of persuasion to co-reasoners; when ethos–pathos–logos are integrated with the SMCR-E framework, competition moves beyond slogans toward public tests of reasoning. The model is replicable across political actors.   Keywords: Political Campaigning, Public Dialogue, Political Persuasion, Desak Anies, Deliberative Democracy
Co-Authors Prasetyo Bonifasius Sitanggang