Afifah Sheila Ivanka
Universitas Asa Indonesia

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Citra Destinasi dan Persepsi Harga Sebagai Prediktor Kepuasan Wisatawan Afifah Sheila Ivanka; Nova Eviana
Eduturisma Vol 8 No 2 (2024): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/e.v8i2.2631

Abstract

This study explores the effect of destination image and perceived price on tourist satisfaction at Wiladatika Recreation Park. Adopting a descriptive quantitative approach, data were gathered through questionnaires administered to 100 purposively selected respondents who had previously visited the park. The collected data were then analyzed using multiple regression analysis. The findings revealed that both destination image and price perception partially and simultaneously affected tourist satisfaction at the park.