Citra Destinasi dan Persepsi Harga Sebagai Prediktor Kepuasan Wisatawan

Afifah Sheila Ivanka (Universitas Asa Indonesia)
Nova Eviana

Eduturisma Journal of Social Science
Vol 8 No 2 (2024): EDUTURISMA

This study explores the effect of destination image and perceived price on tourist satisfaction at Wiladatika Recreation Park. Adopting a descriptive quantitative approach, data were gathered through questionnaires administered to 100 purposively selected respondents who had previously visited the park. The collected data were then analyzed using multiple regression analysis. The findings revealed that both destination image and price perception partially and simultaneously affected tourist satisfaction at the park.