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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Laili Alnur Rofa
Sekolah Tinggi Ilmi Ekonomi Mahardhika Surabaya

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STRATEGI E-BISNIS DALAM MENINGKATKAN EFISIENSI PRODUKSI DAN PEMASARAN BOTOL PLASTIK: STUDI KASUS PT ASIA PRAMULIA SURABAYA Laili Alnur Rofa; Sri Lestari
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.143

Abstract

The research aims to analyze the e-business strategies implemented by PT Asia Pramulia Surabaya in enhancing the efficiency of production and marketing of plastic bottles. With a focus on PT Asia Pramulia Surabaya, the study seeks to identify how e-business strategies have impacted the company's production efficiency, including increased productivity, cost reduction, and manufacturing process optimization, to understand the effects of e-business strategies on the marketing of plastic bottle products. The research employs a qualitative research method with a case study approach. The findings of this research are presented in three main sub-sections: analysis of e-business strategies at PT Asia Pramulia Surabaya, the influence of e-business strategies on operational efficiency, and an evaluation of digital marketing strategies at PT Asia Pramulia Surabaya.
Co-Authors Sri Lestari