Garuda - Garba Rujukan Digital

Pengaruh Kesadaran Merek, Kesan Kualitas, Dan Asosiasi Merek Terhadap Rasa Percaya Diri Pelanggan Yamaha Mio Di Surabaya Lestari, Sri
Media Mahardhika Vol 16 No 2 (2018): jaNUARY 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Straregi pemasaran saat ini merupakan pertempuran persepsi konsumen dan tidak hanya sekedar pertempuran produk. Membangun persepsi dapat dilakukan melalui jalur merek. Merek yang kuat akan mempengaruhi konsumen dalam melakukan keputusan pembelian, sehingga tercipta profitabilitas perusahaan. Dengan demikian, merek merupakan faktor terpenting bagi perusahaan dalam merebut konsumen. (Aaker, 1997). Merek merupakan nama, istilah, simbul, desain, atau kombinasi dari semuanya. Selain itu merek merupakan janji yang diberikan produsen berupa seperangkat fitur, manfaat, dan layanan kepada konsumen. Bahkan didalam sebuah merek terdapat enam tingkat pengertian, yaitu : atribut, manfaat, nilai, budaya, kepribadian, dan pemakai. (Kotler, 2005;82). Pengetahuan inilah yang mengarahkan konsumen dalam mempersepsikan suatu produk. Oleh karena itu judul yang akan digunakan dalam penelitian ini dalah âPengaruh Kesadaran Merek, Kesan Kualitas, dan Asosiasi Merek terhadap Rasa Percaya Diri Pelanggan Yamaha Mio Di Surabayaâ. Penelitian ini menggunakan pendekatan kuantitatif dengan merumuskan hipotesis yang selanjutnya akan dilakukan pengujian hipotesis, pengukuran data dan membuat kesimpulan yang dapat digeneralisasikan. Jenis penelitian dari sudut pandang eksplanasi termasuk jenis penelitian asosiatif, yaitu penelitian yang berhubungan untuk mengetahui hubungan antara dua variabel atau lebih (Sugiono, 2005:11). Hasil uji F menunjukkan menunjukkan bahwa nilai Fhitung sebesar 47,347 lebih besar dari Ftabel sebesar 2,76 yang berarti kesadaran merak, kesan kualitas dan asosiasi merek secara bersama-sama mempunyai pengaruh yang signifikan terhadap rasa percaya diri pelanggan Yamaha Mio di Surabaya. Hasil uji t menunjukkan bahwa asosiasi merek (X3) merupakan variabel yang paling dominan berpengaruh terhadap rasa percaya diri pelanggan dengan nilai thitung sebesar 5,638 yang lebih besar dari nilai ttabel sebesar 1,6716.

GOOD PRICE MANY GOLD DEMANDS Susanto, Ari; Suwartono, Suwartono; Lestari, Sri
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing communication medium is influenced by the increasing development of communication technology, especially the internet. The internet has changed the face of the world today, especially in the business world, the internet is fast becoming the most important part of people's lives. This study aims to determine the effect of social media marketing and viral marketing on gold purchasing decisions at Macan Gold Sidoarjo. This type of research is quantitative research which is the process of determining knowledge using the form of numbers in data. This research produces SPSS output that social media marketing and viral marketing have a significant positive effect on purchasing decisions, the use of appropriate the core of forming viral marketing is social media marketing. Consumers who like and are satisfied with promotions in social media marketing and taking viral marketing moments have an impact on gold purchasing decisions at Macan Gold Sidoarjo.

Pengaruh Pemberian Tunjangan Kinerja Terhadap Disiplin Pegawai Pada Biro Umum dan Keuangan Universitas Trunojoyo Madura Yuwan Dwi Novantana; Sri Lestari
Jurnal Studi Manajemen dan Bisnis Vol 9, No 1 (2022): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i1.14807

Penelitian ini bertujuan untuk mengetahui Pengaruh Pemberian Tunjangan Kinerja Terhadap Disiplin Pegawai Pada Biro Umum dan Keuangan Universitas Trunojoyo Madura. Salah satu indikator yang dapat dijadikan pedoman disiplin pegawai adalah tingkat kehadiran atau absensi pegawai dan penyelesaian tugas pokok sehari-hari. Indikator tersebut menjadi poin penting dalam pemberian tunjangan kinerja pegawai setiap bulan yang disesuaikan dengan kelas jabatan pegawai. Pada penelitian ini metode yang digunakan adalah metode penelitian kualitatif, dimana peneliti menggunakan metode wawancara serta observasi. Objek penelitian yang dilakukan sebanyak 24 orang yang difokuskan pada Bagian Umum, Hukum Tata Laksana dan Barang Milik Negara. Dari hasil penelitian nanti apakah pemberian tunjangan kinerja setiap bulan berdampak signifikan terhadap disiplin pegawai pada Biro Umum dan Keuangan Universitas Trunojoyo Madura.

Pandemi COVID-19: Analisis Tantangan Kebijakan Ekonomi di Indonesia Johni Harius Putranto; Totok Subagyo; Sri Lestari
Jurnal Pengembangan Wiraswasta Vol 23, No 1 (2021): JPW Edisi April 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Sebagai negara dengan penduduk paling besar nomor 4 di dunia, Indonesia merupakan negara dengan dampak wabah COVID-19 paling parah di Asia Tenggara. Tujuan artikel ini adalah untuk melihat tantangan ekonomi yang dihadapi Indonesia selama pandemi. Data informasi kualitatif dari berbagai sumber telah digunakan. Analisis menunjukkan bahwa rumah sakit terbatas dengan perlengkapan yang kesehatan, kurangnya fasilitas kamar isolasi, kurangnya kesadaran, pengetahuan yang tidak tepat, sikap penerapan dalam kepatuhan terhadap peraturan, pekerjaan yang beresiko serta faktor-faktor yang dominan dalam penyebaran COVID-19. Tindakan penegakan pembatasan sosial yang ketat dan memastikan kepatuhan masyarakat terhadap aturan dapat membantu mengurangi penyebaran virus. Efek berkelanjutan ini menjadi tantangan besar pemerintah untuk memulihkan perekonomian dengan beberapa kebijakannya.Kata kunci: Covid -19 ; Tantangan Ekonomi ; Analisa Kebijakan ABSTRACTAs the country with the 4th largest population in the world Indonesia is the country with the most severe impact of the COVID-19 outbreak in Southeast Asia. The purpose of this article is to look at the economic challenges facing Indonesia during the pandemic. Qualitative information data from various sources have been used. The analysis shows that hospitals are limited by health equipment, lack of isolation room facilities, lack of awareness, inappropriate knowledge, attitude in implementing compliance with regulations, risky work and the dominant factors in the spread of COVID-19. Strict social distancing enforcement measures and ensuring people's compliance with the rules can help reduce the spread of the virus. This continuous effect is a big challenge for the government to restore the economy with several policies.Keywords: Covid 19; Economic Challenge; Policy Analisis

The Development Plan of Mojopahit Marine Tourism: Social-Economy Impact Assessment Cucu Hayati; Mochamad Ardi Setyawan; Sri Lestari
Airlangga Development Journal Vol. 6 No. 2 (2022): AIRLANGGA DEVELOPMENT JOURNAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/adj.v6i2.41059

This research is urgently needed to be carried out as an initial assessment to forecast the strategic socio-economic issues as the impact toward Mojopahit Maritime Tourism development plan. The analysis is seen from a social context to measure the socio-economic impacts and also the adaptation strategies that will be carried out by the community. An approach for addressing research problems was decided upon: mixed method research. About 101 people who were chosen through clustered random sampling as respondents participated in this study. Distribution of semi-closed-end questionnaires, purposive sampling-based stakeholder interviews, and field observations were used to gather the data. Data analysis was carried out through descriptive analysis and presented in tables and graphs. The validity test of the research was triangulation. Regarding to the Mojopahit Marine Tourism development plan, this study concluded that the community has sufficient knowledge in measuring the socio-economic impacts of Mojopahit Marine Tourism development plan, including unemployment issue, congestion issue, bio degradation issue, land/building ownership changing, and economic activities changing. Although Mojopahit Marine Tourism will be established in the next year, policy makers have made physical, social, and economic preparations to welcome this development plan through an agent called Tourism Awareness Group (Pokdarwis), socialization programs through digital platforms, and collaborative preparation among departments, city government, district government, as well as village government. It is hoped that the growth of tourism will benefit all Mojokerto local people.

GOOD PRICE MANY GOLD DEMANDS Ari Susanto; Suwartono Suwartono; Sri Lestari
Media Mahardhika Vol. 18 No. 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i3.167

The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing communication medium is influenced by the increasing development of communication technology, especially the internet. The internet has changed the face of the world today, especially in the business world, the internet is fast becoming the most important part of people's lives. This study aims to determine the effect of social media marketing and viral marketing on gold purchasing decisions at Macan Gold Sidoarjo. This type of research is quantitative research which is the process of determining knowledge using the form of numbers in data. This research produces SPSS output that social media marketing and viral marketing have a significant positive effect on purchasing decisions, the use of appropriate the core of forming viral marketing is social media marketing. Consumers who like and are satisfied with promotions in social media marketing and taking viral marketing moments have an impact on gold purchasing decisions at Macan Gold Sidoarjo.

MODEL PENGEMBANGAN MAKANAN DAN PARIWISATA HALAL DI INDONESIA Menur Kusumaningtyas; Sri Lestari
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.195

This paper discusses the issue of developing halal food and its role in halal tourism in Indonesia to be more competitive with other Muslim countries. This study aims to explore the role of government and the Muslim community in general in the development of halal food and tourism in Indonesia. The research method used is descriptive qualitative literature review. Based on the results of the analysis obtained the hypothesis that the role of government in the application of halal certification is very influential on the level of consumptive tourists. Indonesia with a Muslim majority population must be able to become a halal industry producer which is currently still dominated by countries with Muslim minorities such as Australia, New Zealand, Brazil and even small countries like Singapore. Examining government regulations related to tourism and halal food will provide enlightenment on the importance of stretching halal tourism destinations with halal food offerings in Indonesia.

PERAN KEWIRAUSAHAAN DALAM MENGENTASKAN KEMISKINAN DI EKONOMI TRANSISI Menur Kusumaningtyas; M. Hatta Fahamsyah; Sri Lestari
Media Mahardhika Vol. 19 No. 3 (2021): May 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i3.278

Masalah kemiskinan menjadi fokus pemerintah setiap tahunnya. Dan menjadi topik utama dalam negara dengan penduduk padat seperti Indonesia. Pengentasan kemiskinan dewasa ini selain dimainkan oleh pemerintah juga digerakkan oleh lembaga amal. Sementara kewirausahaan sebagai salah satu organisasi yang membantu pengentasan kemiskinan, menjadi ketertarikan penulis dalam penelitian ini. Penelitian ini mengeksplorasi hubungan antara pengentasan kemiskinan dan kewirausahaan dengan memperluas pemahaman-mekanisme di mana proses kewirausahaan berkontribusi pada pengentasan kemiskinan di wilayah Indonesia.

THE INFLUENCE OF PRODUCT VARIETY AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION Sri Lestari; Leonard Adrie Manafe
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10936

The abundance of traders who sell various kinds of light snacks at very affordable prices, makes competition in the world of trade more intense thus sales increase more rapidly. For this reason, basreng ("Kedai77") products are produced as light snacks for the millennial generation that are able to compete with other light snack products that can attract customers' desire to buy and increase the number of purchases. This research was tested using quantitative methods by distributing questionnaires as a way for data to be collected. Then the data that has been collected can be analyzed with the help of SPSS Version 21 tools. The 100 respondents involved in the research included 61 women and 39 men. The age range is 12-65 years. The results of the study concluded that the variables of product variety and customer experience simultaneously affect Kedai77 customer satisfaction. From the partial determination coefficient, it is stated that the customer experience variable is more dominant than the product variation variable that affects customer satisfaction in purchasing basreng.

The Magic of Product Quality, Price, And Customer Satisfaction on Customer Loyalty Ririn Andriana; Ketut Witara; Aprilia Winda Sri Lestari
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.53-68

The primary objective of this study is to examine how productquality and price influence customer loyalty using customer satisfaction among Madame Gie Official Shop's Shopee consumers. The research methodology employed is quantitative to establish the significance of relationships between the variables under investigation. The population for this study consists of all customers of Madame Gie Official Shop on Shopee. The sample size is 100 individuals selected through purposive sampling.The respondents are females aged at least 17 years, who have made a minimum of 2 purchases on Madame Gie Official Shop's Shopee page. Data was collected using observation, questionnaires, analyzed through path analysis. Results show significant partial impacts of product quality and price on customer satisfaction and customer loyalty, with product quality and price affecting customer loyalty through customer satisfaction.

Title

Found 11 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 11 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search