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All Journal Jurnal Ilmiah Akuntansi Kesatuan Journal of Applied Sciences in Travel and Hospitality
Dipa Teruna Awaludin
Universitas Nasional, Indonesia
Economics, Econometrics & Finance Social Sciences

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Integrated Marketing Communication, Brand Equity, and Perceived Value in Shaping Tourist Loyalty: Evidence from Nusa Penida Tourism Iswahyu Pranawukir; Rudy Haryanto; Dipa Teruna Awaludin; Rustaniah; Aprih Santoso
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 1 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i1.73-83

Abstract

Nusa Penida in Bali has emerged as a marine tourism destination facing intensifying competition while continuing to attract both domestic and foreign visitors.  This competitive environment requires highly integrated marketing communications to reinforce destination brand strength, enhance tourists' perceived value, and stimulate long-term loyalty.  This research examines the causal relationships and structural linkages among Integrated Marketing Communication (IMC), Brand Equity, Perceived Value, and Tourist Loyalty using a quantitative framework based on Partial Least Squares–Structural Equation Modeling (PLS-SEM).  The study involved 150 respondents who had previously traveled to Nusa Penida and were selected using purposive sampling criteria.  Primary data were collected using a structured survey instrument and analyzed using SmartPLS 4.  The empirical findings indicate that IMC positively and significantly influences both Brand Equity and Perceived Value.  In addition, Brand Equity and Perceived Value serve as mediating mechanisms that amplify IMC's impact on Tourist Loyalty.  The structural model evaluation revealed a high R-square for the loyalty construct, demonstrating the model's strong explanatory power for variation in tourist behavior.  Overall, the results highlight the critical role of consistent and integrated marketing communication in shaping destination image, increasing perceived value, and cultivating tourist loyalty.  From a practical standpoint, the findings emphasize the importance of collaboration among destination authorities, local governments, and tourism stakeholders in developing a robust digital-based marketing communication ecosystem to ensure Nusa Penida’s sustained competitiveness as a world-class marine tourism destination.
Recognizing the Effect of Profitability as a Moderator in Determining Stock Price Changes Nirsetyo Wahdi; Pantun; Adria Wuri Lestari; Aprih Santoso; Dipa Teruna Awaludin
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 6 (2025): JIAKES Edisi Desember 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i6.4351

Abstract

Industrial development plays an important role in supporting Indonesia’s economic growth, particularly in the property sector, which attracts increasing investor interest. This study examines the effect of the price earnings ratio, current ratio, and debt to equity ratio on stock prices of property sector companies listed on the Indonesia Stock Exchange, with return on assets as a moderating variable. The study uses panel data from 12 property companies over the 2018–2022 period. Panel data regression with moderation analysis is applied using EViews version 12. The results indicate that the price earnings ratio and return on assets have a significant effect on stock prices, while the current ratio and debt to equity ratio do not show a significant influence. The moderation analysis reveals that Return on Assets strengthens the relationship between the price earnings ratio and stock prices, but does not moderate the effects of liquidity and leverage ratios. The coefficient of determination shows that the independent and moderating variables explain 37.58 % of stock price variation, while the remaining variation is influenced by other factors not examined in this study. These findings provide useful insights for investors and related institutions in evaluating stock price movements in the property sector.
Co-Authors Adria Wuri Lestari Aprih Santoso Iswahyu Pranawukir Nirsetyo Wahdi Pantun Rudy Haryanto Rustaniah