Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Arnastya Iswara Sanantagraha
Computer Science Department, BINUS Graduate Program - Doctor of Computer Science, Jakarta. Indonesia
Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing, Service Quality, and Customer Loyalty in Indonesian Retail with the Moderating Role of Consumer Lifestyle Erlina Puspitaloka Mahadewi; Zairil Zairil; Arnastya Iswara Sanantagraha; Suryari Purnama
Jurnal Manajemen Industri dan Logistik Vol. 9 No. 2 (2025): 10 original research articles, were authored/co-authored by 33 authors from 2 c
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v9i2.1636

Abstract

This research aims to analyze the influence of digital marketing strategies and service quality on customer loyalty and repeat purchase decisions in the retail industry in Indonesia with the moderating role of consumer lifestyle. This research uses quantitative methods with descriptive and explanatory approaches. survey research methods. The technique used in this research was purposive sampling. The research results show that the digital marketing variable has no significant effect on customer loyalty at retail companies in Indonesia, service quality has a positive and significant effect on customer loyalty at retail companies in Indonesia, digital marketing and service quality has a positive and significant effect on repurchase decisions at retail companies in Indonesia, but customer loyalty has no effect on consumer lifestyles, and repurchase decisions have a positive and significant effect on consumer lifestyles.
Co-Authors Erlina Puspitaloka Mahadewi Suryari Purnama Zairil Zairil