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KKNT BERDAMPAK: MEMBANGUN LINGKUNGAN SOSIAL SEKOLAH YANG KONDUSIF MELALUI SOSIALISASI STOP BULLYING DI SMP PGRI SEMBAWA Hilyah Salsabila; Mita Anggraini; Jeargialfath Isnansyah; Mario Minaldi; Lukita Tripermata; Budi Setiawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49443

Abstract

Bullying di lingkungan sekolah menjadi salah satu isu krusial dalam dunia pendidikan Indonesia yang berdampak terhadap kenyamanan dan kesehatan psikologis siswa. Kegiatan Kuliah Kerja Nyata Tematik (KKNT) oleh mahasiswa Universitas Indo Global Mandiri dilaksanakan di SMP PGRI Sembawa sebagai bentuk pengabdian masyarakat untuk membantu mengatasi permasalahan ini. Sosialisasi Stop Bullying dilakukan dengan pendekatan edukatif dan komunikatif, melalui penyampaian materi, diskusi interaktif, kuis, serta praktik slogan yang bertujuan membangun kesadaran siswa mengenai bahaya bullying dan pentingnya saling menghormati. Hasil kegiatan menunjukkan respons positif dari siswa, antusiasme tinggi selama sesi berlangsung, dan munculnya sikap reflektif terhadap tindakan perundungan. Mahasiswa KKNT berhasil berperan sebagai agen perubahan sosial yang mampu menciptakan ruang dialog sehat dan meningkatkan pemahaman siswa. Kegiatan ini menjadi langkah awal dalam menciptakan lingkungan sekolah yang lebih kondusif dan mendukung perkembangan psikososial siswa secara positif.
The Influence of Product, Price, and Promotion on Consumer Purchase Intention at the Romi Spice Shop, Palembang Central Market Mario Minaldi; Siti Komariah Hildayanti; Endah Dewi Purnamasari
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.416

Abstract

Purpose:The development of the trade sector in Indonesia has shown increasingly competitive dynamics, particularly in traditional markets that must adapt to changing consumer behavior. Competition among traders selling similar products requires business actors to understand the factors that influence consumer purchase intention. Toko Bumbu Romi, located in Pasar Induk Palembang, has experienced a decline in the number of customers, making it necessary to examine marketing factors that may influence consumer purchase intention. This study aims to analyze the effect of product, price, and promotion on consumer purchase intention at Toko Bumbu Romi Pasar Induk Palembang.Methodology:This research uses a quantitative approach with data collected through questionnaires distributed to consumers who have shopped at Toko Bumbu Romi. The sample size was determined using the Cochran formula, resulting in 385 respondents. Data were analyzed using multiple linear regression with the assistance of SPSS software through validity tests, reliability tests, classical assumption tests, and hypothesis testing using t-test and F-test.Findings:The results show that partially the variables of product, price, and promotion do not have a significant effect on consumer purchase intention. Furthermore, the simultaneous test also indicates that these three variables together do not significantly influence consumer purchase intention at Toko Bumbu Romi Pasar Induk Palembang.Implication:The findings indicate that the three examined marketing variables do not significantly influence consumer purchase intention at the research location.