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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen
Davina Ramadhani Akbar
Politeknik Negeri Sriwijaya
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENDAMPINGAN LITERASI KALENDER KONTEN INSTAGRAM UNTUK PENGUATAN BRANDING TOKO AM Astika Ulfah Izzati; Yesita Astarina; Frianka Anindea; Rizal Afif Abdullah Napitupulu; Fauziatul Jannah; Davina Ramadhani Akbar; M Ihsan Khadafi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Inpress Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58793

Abstract

Rendahnya tingkat keterlibatan audiens (engagement rate) akibat perencanaan konten media sosial yang tidak terstruktur menjadi kendala krusial bagi UMKM fesyen, termasuk Toko AM Collection di Palembang yang hanya mencatat engagement rate 0,84%. Kegiatan pengabdian ini bertujuan mengoptimalkan perencanaan konten Instagram melalui pendampingan penyusunan content pillar dan implementasi content calendar berbasis Meta Business Suite. Metode partisipatif diterapkan melalui lima tahapan: (1) sosialisasi dan riset audiens-kompetitor untuk mengidentifikasi preferensi konten hiburan malam hari; (2) difusi ipteks berupa perumusan dua pilar konten—hiburan dan promosi soft selling—serta penyusunan kalender konten bulanan; (3) pelatihan penjadwalan konten menggunakan Meta Business Suite; (4) mediasi pendampingan produksi konten visual; dan (5) advokasi melalui penyerahan dokumen panduan untuk keberlanjutan. Hasil menunjukkan mitra berhasil menyusun kalender konten satu bulan, menjadwalkan 12 unggahan perdana secara mandiri, dan meningkatkan kualitas produksi konten visual. Intervensi terstruktur ini membangun sistem pemasaran digital yang terencana, konsisten, dan efisien, meletakkan fondasi bagi peningkatan engagement rate dan daya saing UMKM fesyen di pasar tradisional.
Peranan Ulasan Secara Daring dan Rating terhadap Keputusan Pembelian Paket Wisata Yulia Putri Herdinda; Andriansyah Bari; Astika Ulfah Izzati; Imas Permatasari; Alexandra Manoren; Davina Ramadhani Akbar
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.992

Abstract

This study aims to determine the influence of online customer reviews and ratings on the Google Review platform on purchasing decisions for tour packages at CV Help Group, Palembang. The research is motivated by the increasing reliance on digital platforms in shaping consumer purchasing behavior, particularly in the tourism industry. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires distributed to 87 respondents who had used CV Help Group’s services. The results show that both online customer reviews and ratings have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings confirm that online reviews and ratings are critical elements in shaping consumer perceptions and trust toward a product or service. Therefore, managing customer reviews and ratings strategically can serve as an effective marketing tool to enhance the company's competitiveness.
Co-Authors Alexandra Manoren Andriansyah Bari Astika Ulfah Izzati Fauziatul Jannah Frianka Anindea Imas Permatasari M Ihsan Khadafi Rizal Afif Abdullah Napitupulu Yesita Astarina Yulia Putri Herdinda