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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Owner : Riset dan Jurnal Akuntansi Journal of Innovation in Business and Economics Jurnal Manajemen Bisnis Equity: Jurnal Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat International Journal of Digital Marketing Science
Andriansyah Bari
Politeknik Negeri Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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TEORI HIRARKI KEBUTUHAN MASLOW TERHADAP KEPUTUSAN PEMBELIAN MEREK GADGET Bari, Andriansyah; Hidayat, Randy
MOTIVASI Vol 7, No 1 (2022): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v7i1.4303

Abstract

Gadget sudah menjadi bagian dari kehidupan masyarakat terutama masyarakat yang tinggal di perkotaan. Gadget memiliki beberapa klasifikiasi jenis produk seperti, smartphone, laptop, tablet dan lain sebagainya. Penggunaan gadget di berbagai kelompok masyarakat beragam alasannya, untuk mendapatkan informasi dan menunjang kegiatan sehari – hari merupakan alasan utama dalam penggunaan gadget. Teori Hirarki Maslow menyatakan ada lima tingkatan dalam kebutuhan manusia, dimulai dari yang paling rendah yakni kebutuhan fisiologis, kebutuhan rasa aman, kebutuhan social, kebutuhan ego dan kebutuhan aktualisasi diri sebagai tingkatan paling tinggi. Purpose – Penelitian ini bertujukan untuk mengetahui faktor yang paling mempengaruhi bagi konsumen dalam pengambilan keputusan pembelian merek gadget berdasarkan variabel kebutuhan yang disesuaikan dengan teori hirarki kebutuhan milik Abraham Maslow.Design/methodology – Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan jumlah 350 responden yang tinggal di Kota Palembang.Findings - Hasil dari penelitian ini menunjukkan pada kelompok responden usia 23 – 28 tahun memilih kebutuhan sosial sebagai variabel yang paling mempengaruhi, sedangkan responden kelompok usia 29 – 35 tahun dan responden kelompok usia di atas 36 tahun memilih kebutuhan aktualisasi diri sebagai variabel yang paling mempengaruhi dalam proses pengambilan keputusan merek gadget.
Memotret Strategi Komunikasi Pemasaran Terintegrasi Pada Industri Fashion Andriansyah Bari
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.25 KB) | DOI: 10.38043/jmb.v17i3.2521

Abstract

ABSTRACTSaddap Leather Goods is a company which engaged in fashion especially leather products. As a newly established company, Saddap faces several problems from some divisions, particularly in the marketing division. It is found that brand awareness of Saddap is still considered low. This can be seen from the small number of follower on Instagram. This study aims to find the problem in Saddap by conducting the internal analysis. This analysis consists of SWOT Analysis and TOWS Analysis. The data in this study were obtained through interviews with six informants which consists of Saddap excisting consumer and potential consumer. The data were also obtained through observation, literature (library research), and documentation. From this study it can be concluded that Saddap was facing ineffectiveness of previous marketing activity. To fix this problem, Saddap uses marketing communication tools through the Integrated Marketing Communication. Marketing communication tools proposed by Saddap are Advertising, Sales promotion, Redesign of packaging, Personal Sales, Trade shows and Direct Marketing. This research proposed the short and long term marketing activity
Analisis Perbandingan Kinerja Keuangan Bank BNI Syariah Dan Bank BRI Syariah Di Masa Pandemi Covid-19 Yulian Sahri; Andriansyah Bari; Ummi Kalsum; Randy Hidayat; Arraditya Permana
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 4 (2022): Artikel Volume 6 Issue 4 Periode Oktober 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i4.1023

Abstract

Financial performance as a measuring tool to determine the process of implementing financial resources owned by the company. The Covid-19 pandemic had an impact on the banking sector, resulting in non-current financing due to debtor arrears as a result of many people losing their jobs and difficulties in paying financing. This study has the aim of conducting a comparative analysis of financial performance between BRI Syariah Banks and BNI Syariah Banks during the Covid-19 pandemic, using financial report notes for quarter 1, 2, 3 and 4 for 2019, quarter 1 for 2020 through independent testing. Sample T-Test. There is a difference between the financial performance of Bank BNI Syariah and Bank BRI Syariah from the aspect of ROA, NPF and BOPO, while from the aspect of CAR and ROE it shows that there is no significant difference between the financial performance of BRI Syariah Bank and BNI Syariah Bank. This paper recommends to BNI Syariah to pay attention to the ROE and NPF ratios, while to BRI Syariah Banks to pay attention to the CAR, ROA and BOPO ratios.
Pelatihan Penyusunan Laporan Keuangan Zakat Fitrah Melalui Pemanfaatan Aplikasi Excel Pada Masjid Al Manar Muhammadiyah Yulian Sahri; Andriansyah Bari; Ummi Kalsum; Arraditya Permana; Randy Hidayat; Gumar Herudiansyah; Yunita Febriani
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v3i2.3602

Abstract

Kegiatan PKM ini bertujuan untuk memberikan pendampingan dan pelatihan administrasi keuangan khusus nya penyusunan laporan keuangan zakat fitrah dengan memanfaatkan aplikasi excel. Pendekatan pelatihan ini menggunakan metode ceramah, diskusi dan praktik. Setelah diadakan pelatihan dengan metode ceramah, praktik dan diskusi terdapat perubahan yang cukup signifikan pada peserta. Hal ini ditunjukkan dengan kemampuan peserta untuk mulai mengenal dan mengidentifikasi. Selain itu, berdasarkan testimoni perwakilan peserta, pelatihan ini memberikan pencerahan kepada peserta dari yang sama sekali buta akuntansi menjadi paham proses pencatatan dan penyusunan laporan keuangan zakat fitrah.
The Effect of Store Atmosphere towards Student Purchase Decision Ilham Prawidi Sakti; Imas Permatasari; Andriansyah Bari
JEMBATAN Vol 20, No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v20i1.19467

Abstract

This study aims to determine the relationship between store atmosphere (cleanliness, scent, temperature, lighting, and layout) with purchasing decisions in the learning lab of the Politeknik Negeri Sriwijaya Department of Business Administration. The type of this research is descriptive and quantitative. This research uses a sample of 126 respondents through questionnaires. The sample of this study consisted of all customers who made transactions in the learning lab of the Department of Business Administration, Politeknik Negeri Sriwijaya Palembang. This study uses multiple linear regression analysis using SPSS software. The results of this study indicate that the variables of cleanliness, scent, temperature, and layout have a significant influence on purchasing decisions. While the lighting variable has a less significant effect on purchasing decisions. The results of this study can be concluded that store atmosphere has a significant effect on purchase decision at Business Teaching Factory di Politeknik Negeri Sriwijaya, with scent has the strongest effect while lighting has the least effect.
Examination the Influence of Grab Indonesia Social Media Marketing toward User Purchased Intention Astika Ulfah Izzati; Frianka Anidea; Welan Mauli Angguna; Andriansyah Bari
Equity: Jurnal Ekonomi Vol 11 No 1 (2023): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i1.147

Abstract

Nowadays social media has revolutionized as the media that facilitate interaction and information using User Generated Content (UGC). Due to this thing many people especially marketer utilize social media as marketing tool that is why people named it social media marketing. In term of marketing field social media is used to do branding activities, increase website traffic, increase customer and brand loyalty, enhance conversion rate, and create other activities for business exposure. Some researched found that utilizing social media marketing brings significant effect to increase purchased intention. That’s why authors want to know more about social media marketing especially in entertainment (ENT), interaction (INT), and customization (CUST) that happened on social media itself. This study will examine the effect of social media marketing of one of online platform named Grab Indonesia with Instagram account @grabid. The author examined and analyzed ENT, INT, and CUST in their social media especially Instagram toward customer’s purchased intention. ENT, INT, and CUST on @grabid social media could influence purchased intention (PI) both simultaneously and partially. Hopefully the result of this study could contribute in developing social media marketing literature, and become references for brands in developing social marketing strategy.
Loyalty to influencers and brands: Does negative publicity matter? Bari, Andriansyah; Angguna, Welan Mauli; Izzati, Astika Ulfah; Anindea, Frianka
Journal of Innovation in Business and Economics Vol. 8 No. 01 (2024): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v8i01.26400

Abstract

This study examines the critical role of trust in influencer marketing, focusing on how influencers' expertise, authenticity, and homophily affect followers' trust and subsequently their loyalty to influencers and brands. Utilizing an explanatory quantitative cross-sectional non-experimental design, data were collected from 202 consumers who purchased products such as cosmetics, skincare, and gadgets after watching influencer reviews. The data were analyzed using structural equation modeling (SEM). The results indicate that authenticity, expertise, and homophily significantly contribute to building trust among followers, with authenticity being the most influential factor. Meanwhile, physical attractiveness does not significantly impact trust. Furthermore, trust serves as a crucial mediator, enhancing the effects of influencers' expertise, authenticity, and homophily on both influencer and brand loyalty. Interestingly, negative publicity does not significantly moderate the relationship between trust and loyalty, suggesting that cultural and emotional factors in the Indonesian context may mitigate its impact.
PENGELOLAAN KEUANGAN KELUARGA UNTUK MENINGKATKAN MASYARAKAT MANDIRI DI DESA MERANJAT I Kalsum, Ummi; Febriani, Yunita; Sahri, Yulian; Bari, Andriansyah
Suluh Abdi Vol 4, No 2 (2022): SULUH ABDI
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/sa.v4i2.5518

Abstract

Pengelolaan keuangan keluarga merupakan keterampilan mendasar yang harus dimiliki oleh setiap rumah tangga. Pada umumnya masalah keuangan terjadi adalah pada saat pengeluaran lebih besar jumlahnya dibandingkan dengan jumlah pendapatan yang diperoleh, serta tidak teraturnya jumlah pendapatan yang diperoleh. Melalui pelatihan pengelolaan keuangan keluarga ini bertujuan agar peserta mampu mengidentifikasi sumber penghasilan dan pengeluaran, mampu menentukan prioritas pengeluaran dan menuliskannya dalam anggaran keluarga serta memahami cara mengendalikan pengeluaran sesuai dengan anggaran yang telah disusun sehingga kebutuhan keluarga dapat terpenuhi. Metode kegiatan npengabdian ini menggunakan metode pendidikan orang dewasa dengan teknik ceramah, diskusi mkelompok, dan pemberian tugas. Pelaksanaan kegiatan ini pada tanggal 09 Agustus 2022 di Desa Meranjat I Kecamatan Indralaya Selatan Kabupaten Ogan Ilir Sumatera Selatan dengan peserta dari ibu-ibu rumah tangga berjumlah 30 orang. Kegiatan pelatihan ini cukup berhasil mengingat semua peserta mengikuti pelatihan sampai selesai dan semua peserta bisa menyusun anggaran keuangan keluarga. 
ANALISA PENERAPAN GREEN MARKETING PADA CITRA PRODUK HAPIHOME AIR PURIFYING BAGS (KANTONG PEMBERSIH UDARA HAPIHOME) Permatasari, Imas; Bari, Andriansyah
MOTIVASI Vol 9, No 1 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i1.7895

Abstract

Purpose– The objective of this research is to examine how green marketing influences the brand perception of Hapihome, a locally produced item specializing in Air Purifying Bags composed entirely of Activated Bamboo Charcoal. These bags have the capability to effectively absorb odors, moisture, and bacteria from the surrounding air. Design/methodology– Utilizing a purposeful sampling approach, the study involved 100 participants and employed Google Forms questionnaires as a data collection method. The analysis of green marketing focused on four key elements: green products, green pricing, green distribution channels, and green promotion. Descriptive analysis, employing frequency tables, was utilized to scrutinize respondent characteristics, while quantitative analysis was conducted using StatisticaI Product and Service SoIutions (SPSS). Findings- The green marketing variables examined in the study exert a notable impact on the brand perception of Hapihome. Green product has the highest influence on the brand image of Hapihome. Consumers tend to choose Hapihome products because they have a brand image associated with environmentally responsible business concepts. The consistency between the promotion carried out and the actual business practices is crucial, as inconsistency can damage the brand image and consumer trust.
IMPLEMENTASI SISTEM PEMBAYARAN QRIS TERHADAP KINERJA KEUANGAN PADA UMKM DI PALEMBANG INDAH MALL Riana, Dwi; Astarina, Yesita; Muharramah, Ulfah; Bari, Andriansyah
MOTIVASI Vol 9, No 2 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i2.9180

Abstract

Purpose– QRIS is the latest innovation in digital payment, namely the Quick Response Code Indonesian Standard. QRIS, which was initiated by Bank Indonesia, provides convenience in transacting anywhere and anytime. This study aims to compare before and after using QRIS on financial performance in MSMEs at Paleimbang Indah Mall.  Design/methodology– This study uses a comparative method. Data collection techniques are using online questionnaires and interviews. Data analysis uses the Wilcoxon Signed Rank Test by comparing before and after using QRIS on financial performance in MSMEs in Palembang Indah Mall.. Findings -   The results show that there is a difference between before and after the use of QRIS on financial performance in the MSME sector at Palembang Indah Mall
Co-Authors Angguna, Welan Mauli Anindea, Frianka Arraditya Permana Astarina, Yesita Astika Ulfah Izzati Dika Setiagraha, Dika Farida Isroani Febriani, Yunita Frianka Anidea Gumar Herudiansyah Hidayat, Randy Ilham Prawidi Sakti Imas Permatasari Izzati, Astika Ulfah Muharramah, Ulfah Permatasari, Imas Riana, Dwi Sahri, Yulian Ummi Kalsum Ummi Kalsum Welan Mauli Angguna Yulian Sahri Yuvita, Heni