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All Journal Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Ovi Hamidah Sari
Universitas Dian Nusantara, Jakarta, Indonesia.
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences

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Sosialisasi Inovasi dan Digitalisasi Bisnis untuk Meningkatkan Daya Saing UMKM Ovi Hamidah Sari; Wenny Desty Febrian
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari - Maret 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i1.788

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, namun masih menghadapi berbagai tantangan, terutama dalam adopsi teknologi dan inovasi bisnis. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui sosialisasi dan pendampingan terkait inovasi serta digitalisasi bisnis. Metode yang digunakan meliputi pelatihan, workshop, dan konsultasi langsung kepada pelaku UMKM mengenai strategi inovatif, pemanfaatan teknologi digital, serta optimalisasi media sosial dan platform e-commerce. Hasil dari kegiatan ini menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam mengimplementasikan digitalisasi bisnis, sehingga dapat memperluas jangkauan pasar dan meningkatkan efisiensi operasional mereka. Dengan adanya sosialisasi ini, diharapkan UMKM dapat lebih adaptif terhadap perkembangan teknologi serta mampu bersaing di era ekonomi digital.
The Implementation of Work-Life Balance, Organizational Culture, Rewards, and Career Development on Employee Engagement Ratna Tri Hari Safariningsih; Supardi; Kamsariaty; Ovi Hamidah Sari; Agus Setiawan
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.355

Abstract

The purpose of this literature review is to develop hypotheses regarding the influence of variables that can be used for further research in the field of human resource management. The article on the application of work-life balance, organizational culture, rewards, and career development on employee engagement is a scientific literature review in the field of human resource management. The approach used in this literature review is descriptive qualitative. The data collection technique used is literature study or review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. In previous studies, one relevant previous article was used for each independent variable. The results of this literature review are: 1) Work-life balance plays a role in employee involvement; 2) Organizational culture plays a role in employee involvement; 3) Rewards play a role in employee involvement; and 4) Career development plays a role in employee involvement.
Co-Authors Agus Setiawan Kamsariaty Ratna Tri Hari Safariningsih Supardi Wenny Desty Febrian