Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ragam Pengabdian
Riza Tri Permadi
Universitas Balikpapan
Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Digital Marketing dan Online Customer Review Terhadap Keputusan Pembelian Mahasiswa Universitas Balikpapan di E-Commerce Shopee Nur Sa’diyah; Nira Dewi Susanti; Riza Tri Permadi; Diah Anggraini; Syahril Hasan
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus (Inprogress)
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/94ssaq37

Abstract

This study aims to examine how digital marketing and online customer reviews influence purchasing decisions. The data used in this study were obtained through questionnaires distributed to students at Balikpapan University. There were 167 respondents involved in this study. The sampling method used in this research is non-probability sampling. This study utilizes a Likert scale for measurement and analyzes the data using Smart PLS. Based on the research findings, it is concluded that digital marketing and online customer reviews have a positive effect on purchasing decisions on the Shopee e-commerce platform.
Co-Authors Diah Anggraini Nira Dewi Susanti Nur Sa’diyah Syahril Hasan