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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ragam Pengabdian
Diah Anggraini
Universitas Balikpapan
Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Pengaruh Digital Marketing dan Online Customer Review Terhadap Keputusan Pembelian Mahasiswa Universitas Balikpapan di E-Commerce Shopee Nur Sa’diyah; Nira Dewi Susanti; Riza Tri Permadi; Diah Anggraini; Syahril Hasan
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus (Inprogress)
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/94ssaq37

Abstract

This study aims to examine how digital marketing and online customer reviews influence purchasing decisions. The data used in this study were obtained through questionnaires distributed to students at Balikpapan University. There were 167 respondents involved in this study. The sampling method used in this research is non-probability sampling. This study utilizes a Likert scale for measurement and analyzes the data using Smart PLS. Based on the research findings, it is concluded that digital marketing and online customer reviews have a positive effect on purchasing decisions on the Shopee e-commerce platform.
Analisis Manajemen Risiko pada UMKM  Frozen Mas Isal di Kota Balikpapan Wiwin Pebriana; Wiwik Saraswati; Nira Dewi Susanti; Diah Anggraini
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus (Inprogress)
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3vfnd931

Abstract

This study examines the implementation of risk management at the Mas Isal Frozen Food UMKM in Balikpapan using a qualitative case study approach. Data were collected through interviews, observations, and document analysis to identify the main risks faced by the business, including financial, operational, and reputational risks. The results indicate that financial risks are related to cash management, expansion financing, and fluctuations in imported raw material prices; operational risks arise from limited raw material supplies, late deliveries, and labor shortages during peak periods; while reputational risks are related to product quality consistency, personal branding, and customer service effectiveness. The UMKM has implemented several mitigations such as the use of POS and expense recording, contracts with several distributors, cold chain maintenance, and employee incentives, but challenges such as price volatility, power outages, internal coordination, and potential fraud continue to impact business sustainability. Strategic recommendations are developed to improve operational resilience and reputation
Sustainable Finance Practices And Their Impact On Corporate Financial Performance Diah Anggraini; Irwan Moridu; Heidi Siddiqa; Billy Dewantara; Claudya Nurcahaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10981

Abstract

This study aims to analyze the impact of sustainable finance practices on corporate financial performance using a literature review approach. Sustainable finance, reflected in the implementation of Environmental, Social, and Governance (ESG) principles, has become a critical issue in modern business as awareness of sustainability and corporate social responsibility continues to grow. The research method employed is a systematic literature review of relevant academic sources, including peer-reviewed journals, scholarly books, and institutional reports published between 2010 and 2025. The findings indicate that sustainable finance practices generally have a positive impact on corporate financial performance, particularly in the long term. Improvements in operational efficiency, corporate reputation, risk management, and access to financial resources are key drivers of this positive relationship. However, the results also reveal that the relationship is not always consistent, as it is influenced by contextual factors such as industry type, firm size, and regulatory environment. In addition, in the short term, sustainable finance practices may have a negative impact due to the high costs associated with their implementation. This study concludes that sustainable finance is a strategic approach that can enhance long-term corporate value, although it requires an integrated and long-term orientation. The findings are expected to provide insights for corporations, investors, and policymakers in developing sustainable business strategies.
Co-Authors BillY Dewantara Claudya Nurcahaya Heidi Siddiqa Irwan Moridu Nira Dewi Susanti Nur Sa’diyah Riza Tri Permadi Syahril Hasan Wiwik Saraswati, Wiwik Wiwin Pebriana