Garuda - Garba Rujukan Digital

Empowering MSMEs Through Digital Marketing to Increase Product Sales R Dewi Pertiwi; Dewi Yolanda Putri; Wanda Laksniyunita
Abdimas Paspama Vol. 2 No. 1 (2023): Abdimas Paspama, December 2023
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Along with the development of information technology, digital marketing has become an important tool to help MSMEs overcome various challenges in marketing and expand market reach. This research aims to analyze the effect of empowering Micro, Small and Medium Enterprises (MSMEs) through digital marketing strategies in increasing product sales to the community in Kayuambon Village, Lembang District, West Bandung Regency. The research results show that the MSME empowerment program through digital marketing in Kayuambon Village is effective in increasing the knowledge and skills of MSME players. Through training that includes the use of social media, product photography, and digital marketing strategies, participants are able to increase the visibility and sales of their products. MSME players have become more confident and creative in utilizing digital technology for marketing. This program contributes positively to local economic growth, showing that digital marketing strategies are strategic steps to empower MSMEs in the digital era

The Effect of Green Campus Branding and Employability on Private University Choice Desta Sulaesih Mursyidah; Yanti Setiowati; Nining Latianingsih; Dewi Yolanda Putri; Iis Mariam; Raden Minda Kusumah
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6367

Purpose: This study aims to examine the effects of Green Campus Branding and Perceived Green Employability on students’ decisions to choose private universities, with Brand Trust as a mediating variable. Methodology: The study was conducted in Bandung using a quantitative, causal explanatory design. Data were collected through an online questionnaire from 200 prospective and first-year students. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) in SmartPLS. Results: Green Campus Branding does not have a significant direct effect on university choice decisions (? = 0.110; p > 0.05), but becomes significant through full mediation by Brand Trust (? = 0.230; p < 0.001). Perceived Green Employability has a significant direct effect (? = 0.210; p < 0.05). Brand Trust also shows a strong direct effect on university choice decisions (? = 0.540; p < 0.001). The model explains 61.5% of the variance in university choice decisions (R² = 0.615). Conclusions: Green marketing strategies are effective only when supported by strong Brand Trust. Limitations: This study is limited to one geographic area and uses self-reported data. Contributions: This study enriches green marketing and higher education research and provides practical insights for university marketing strategies.

Political Economic Dilemma in Infrastructure Funding: The Impact of The Whoosh Project Debt on State Finances Sherly Andari; Muhhamad Rizkie; Sri Yuningsih; Vidhini Nazhifa Rachmalimy; Firman Kurniawan; Dewi Yolanda Putri
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 3 (2026): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i3.839

Purpose: This study analyzes the political economy and fiscal implications of the Jakarta–Bandung High-Speed Rail (Whoosh) project within the framework of China’s Belt and Road Initiative (BRI). Research Method: This study employs a qualitative explanatory case study approach using document analysis of government regulations, Ministry of Finance reports, KCIC publications, academic journals, and reports from international institutions. Results and Discussion: The findings show that the project’s financing structure increased fiscal exposure for Indonesian state-owned enterprises, particularly PT KAI, due to cost overruns and debt servicing pressures. The study also indicates that concerns about geopolitical dependency should be interpreted with caution, as domestic governance capacity, financing structures, and institutional risk management strongly influence the project outcomes. Implications: The study emphasizes the importance of transparent fiscal governance, stronger risk-sharing mechanisms, and comprehensive ex-ante fiscal evaluation for strategic infrastructure projects. Originality: This study integrates political economy and public financial management perspectives to explain the fiscal consequences of debt-financed infrastructure projects in developing countries.

Pendampingan Ekonomi Sirkular untuk Mengolah Limbah MBG Menjadi Pupuk di TK Spacetoon Bandung Barat Yoana Nurul Asri; Desta Sulaesih Mursyidah; Dewi Yolanda Putri
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 6 No. 1 (2026): Agustus 2026
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuaj.abdimas.v6i1.431

The Free Nutritious Meal Program supports child nutrition but generates food waste that requires school-level management. This community service assisted TK Spacetoon, West Bandung Regency, through a circular economy approach. The activity was conducted from 12 May to 20 June 2026 with 10 teachers and about 60 children. Baseline weighing for five school days showed 4.7 kg of food waste per day. Nine teachers completed training and evaluation. Mean knowledge scores increased from 58.3 to 86.1, while post-training skill attainment reached 85% for segregation, 75% for process control, 70% for technology operation, and 60% for product economic understanding. During a five-day monitored period, 3.8 of 4.6 kg daily food waste was processed, diverting 82.6% from direct disposal. One monitored batch produced 6.7 kg compost and 3.4 L liquid fertilizer. The activity established segregated bins, an SOP, and an environmental working group.

The Effect of Green Campus Branding and Employability on Private University Choice Desta Sulaesih Mursyidah; Yanti Setiowati; Nining Latianingsih; Dewi Yolanda Putri; Iis Mariam; Raden Minda Kusumah
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6367

Purpose: This study aims to examine the effects of Green Campus Branding and Perceived Green Employability on students’ decisions to choose private universities, with Brand Trust as a mediating variable. Methodology: The study was conducted in Bandung using a quantitative, causal explanatory design. Data were collected through an online questionnaire from 200 prospective and first-year students. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) in SmartPLS. Results: Green Campus Branding does not have a significant direct effect on university choice decisions (? = 0.110; p > 0.05), but becomes significant through full mediation by Brand Trust (? = 0.230; p < 0.001). Perceived Green Employability has a significant direct effect (? = 0.210; p < 0.05). Brand Trust also shows a strong direct effect on university choice decisions (? = 0.540; p < 0.001). The model explains 61.5% of the variance in university choice decisions (R² = 0.615). Conclusions: Green marketing strategies are effective only when supported by strong Brand Trust. Limitations: This study is limited to one geographic area and uses self-reported data. Contributions: This study enriches green marketing and higher education research and provides practical insights for university marketing strategies.

Title

Found 5 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 5 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search