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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Annals of Human Resource Management Research
Nining Latianingsih
Politeknik Negeri Jakarta, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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The Effect of Green Campus Branding and Employability on Private University Choice Desta Sulaesih Mursyidah; Yanti Setiowati; Nining Latianingsih; Dewi Yolanda Putri; Iis Mariam; Raden Minda Kusumah
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6367

Abstract

Purpose: This study aims to examine the effects of Green Campus Branding and Perceived Green Employability on students’ decisions to choose private universities, with Brand Trust as a mediating variable. Methodology: The study was conducted in Bandung using a quantitative, causal explanatory design. Data were collected through an online questionnaire from 200 prospective and first-year students. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) in SmartPLS. Results: Green Campus Branding does not have a significant direct effect on university choice decisions (? = 0.110; p > 0.05), but becomes significant through full mediation by Brand Trust (? = 0.230; p < 0.001). Perceived Green Employability has a significant direct effect (? = 0.210; p < 0.05). Brand Trust also shows a strong direct effect on university choice decisions (? = 0.540; p < 0.001). The model explains 61.5% of the variance in university choice decisions (R² = 0.615). Conclusions: Green marketing strategies are effective only when supported by strong Brand Trust. Limitations: This study is limited to one geographic area and uses self-reported data. Contributions: This study enriches green marketing and higher education research and provides practical insights for university marketing strategies.
The Role of Communication & HR Development Towards Improving Archives Governance Performance Eric Hermawan; Widiastuti Furbani; Gilbert Nainggolan; Nining Latianingsih; Dipa Teruna Awaludin
Annals of Human Resource Management Research Vol. 6 No. 2 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i2.3217

Abstract

Purpose: This study aims to examine the influence of communication and human resource development on improving archival governance. Research Methodology: A quantitative research design was applied using regression analyses. This study employed purposive sampling with a total of 97 respondents. Data were collected through questionnaires distributed to employees of the Central Java Provincial Education and Culture Office and analyzed using the SPSS software. Results: The results indicate that communication significantly affects governance governance performance. Human resource development also has a strong influence on performance. In addition, both communication and human resource development have a significant impact on the performance of archival governance. Conclusions: The SPSS results indicate that communication and human resource development significantly impact archival governance performance. Together, they explain 22.5% of the variation in performance, with the remaining 77.5% influenced by factors not covered in this study. Limitations: The findings highlight that effective communication and human Effective communication improves information delivery and participation, while human resource development enhances employee competence and professionalism, both crucial for enhancing archival governance performance and efficient archival management.                                 Contributions: Effective communication and competent Human Resource (HR) development are crucial for improving archive governance performance. Good communication ensures clear information regarding archive management, while HR development ensures the availability of skilled personnel to manage archives. Novelty: Effective communication and HR development are key to improving archival governance, ensuring efficient information delivery and professional and competent management of archival affairs.
Co-Authors Desta Sulaesih Mursyidah Dewi Yolanda Putri Dipa Teruna Awaloedin Eric Hermawan Gilbert Nainggolan Iis Mariam Raden Minda Kusumah Widiastuti Furbani Yanti Setiowati