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All Journal Sociometry: Journal of Social Science, Art and Humanity Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Pengabdian Kepada Masyarakat
Ido Afriadi
Universitas Pamulang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Kampanye Sosialisasi Anti Hoaks Edukasi Literasi Digital SMA Bina Insani Pinang Ido Afriadi; Asep Sunandar
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2026): Edisi: Mei-Juli
Publisher : Pustaka Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya perkembangan teknologi informasi menjadikan remaja rentan terhadap paparan berita bohong atau hoaks, terutama melalui media sosial. Program Pengabdian kepada Masyarakat ini bertujuan meningkatkan kesadaran kritis dan keterampilan siswa SMA Bina Insani Pinang dalam menyaring informasi melalui Kampanye Sosialisasi Anti-Hoaks. Kegiatan dilaksanakan dengan pendekatan partisipatif interaktif melalui tiga tahap, yaitu sosialisasi etika digital, workshop teknik cek fakta, dan produksi konten edukasi kreatif. Hasil kegiatan menunjukkan peningkatan kemampuan siswa dalam mengenali ciri hoaks, memverifikasi sumber informasi, menggunakan Reverse Image Search, serta memanfaatkan portal validasi berita resmi. Selain itu, pembentukan Duta Literasi Digital menjadi langkah konkret untuk menjaga ekosistem informasi yang sehat di lingkungan sekolah. Program ini tidak hanya berfungsi sebagai transfer pengetahuan, tetapi juga sebagai upaya pemberdayaan siswa agar memiliki imunitas digital, berpikir kritis, dan bertanggung jawab dalam menggunakan media sosial.
Representasi Unsur Jawa dalam Film Ketika Cinta Bertasbih 1 (Analisis Semiotika Charles Sanders Peirce) Ido Afriadi; Namira Fitria; Parlin Harbet; Sanika Sembiring
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i2.1834

Abstract

This study examines Javanese cultural values found in the religious theatrical film Ketika Cinta Bertasbih 1. The research question addressed is what signs and meanings represent Javanese cultural values in the film. The approach used is semiotic analysis, focusing on symbolic meaning as the object of study. The research method applied is descriptive qualitative, which prioritizes depth of meaning over generalization of results. The data in this study consist of verbal and non-verbal texts. Verbal texts include spoken and written language, while non-verbal texts take the form of images and setting backgrounds contained in the film. Data were collected through an observation and note-taking technique, comprising: (1) watching the film, (2) recording relevant information, (3) collecting data through screenshots, (4) sorting the data, and (5) analyzing the data to draw conclusions. This study employs the semiotic framework of Charles Sanders Peirce, focusing on symbolic meaning as the unit of analysis. The findings reveal 4 images and narratives carrying symbolic meanings related to Javanese cultural elements, particularly through the use of Javanese vocabulary and settings located in Central Java.
The Role of Social Media in Building Corporate Image: A Qualitative Study of @rahmahtravel.id's Communication Strategy on Instagram Rofian Dedi Susanto; Ido Afriadi
Sociometry Journal of Social Science, Art and Humanity Vol. 6 No. 1 (2026)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sociometry.v6i1.11392

Abstract

This research is motivated by the paradigm shift of corporate communication to digital platforms, specifically the strategic role of Instagram in the religious travel industry to build public trust and corporate image. The purpose of this study is to analyze the communication strategy of the @rahmahtravel.id account, identify the visual and narrative elements shaping its corporate image, and explain Instagram's contribution to this image formation. The research method used is qualitative with a constructivism paradigm. Data was collected through upload observation, documentation, and literature study, and subsequently analyzed using qualitative content analysis focusing on integrated visual-verbal discourse. The results show that @rahmahtravel.id's communication strategy is built upon a harmonious synergy between visual aesthetics (representation of collective piety and professional facilities) and the power of linguistic narratives (the use of spiritual metaphors, lexicons of trust, and warm imperative structures). Instagram contributes by transforming monological communication patterns into participatory interactions (co-creation of meaning). The impact of this research provides empirical evidence that intersemiotic integration on social media effectively projects a religious and professional corporate image, which serves as a crucial foundation for safeguarding the company's reputation from trust crises while building long-term customer loyalty.
Strategi Instagram Sebagai Digital Marketing Dalam Promosi Kuliner Bir Pletok Alifah Bagi Pelaku UMKM Jakarta Utara Ido Afriadi; Rofian Dedi Susanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2505

Abstract

This study was conducted (1) To determine the use of Instagram in promoting Alifah plektok beer, UMKM in North Jakarta City. (2) To determine the marketing communication strategy in promoting Alifah plektok beer, UMKM in North Jakarta City through Instagram. This study uses a qualitative method with a case study approach using a triangulation data validity test to obtain the validity of this study. The results of this study are: (1) Instagram has users in the age range of teenagers to adults, where this age is the target market for Alifah plektok beer. The features provided by Instagram are very suitable and can support all planned Alifah plektok beer promotion strategies. Through Instagram, Alifah plektok beer has succeeded in introducing its products to the public, this is in accordance with the concept of UMKM (2) The use of everyday language that is friendly, easy to understand and tends to invite followers to communicate. The relationship with followers/customers is always maintained as well as possible by routinely responding to all forms of incoming feedback, be it in the form of comments from posts or private DMs. This is in accordance with the concept of Communication. Collaboration can expand the target market for Alifah plektok beer, done by collaborating with different UMKM communities. (3) All information about Alifah plektok beer can be accessed and asked directly through the @birplektokalifah account, the admin is always responsive in responding to feedback from followers. The varied content of Alifah plektok beer such as promos, health education gets a positive response from Instagram followers. An increase in the number of transactions always occurs when Alifah plektok beer does a certain discount promo.
Co-Authors Asep Sunandar Namira Fitria Parlin Harbet Rofian Dedi Susanto Sanika Sembiring