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All Journal Jurnal Puan Indonesia Student Scientific Creativity Journal
Sabri Sabri
Universitas Ibnu Sina Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Desain Interior, Kualitas Produk, Harga terhadap Keputusan Pembelian di Kopi Boemi Batam Rania Zahra Aziz Nasution; Sabri Sabri; Syarifuddin Syarifuddin
Student Scientific Creativity Journal Vol. 4 No. 3 (2026): Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v4i3.6157

Abstract

This research explores the factors influencing consumer purchasing decisions at Kopi Boemi Batam, focusing on interior design, product quality, and pricing policy. The primary objective is to examine the impact of these three variables on purchasing behavior, both individually and collectively. A quantitative approach was employed, with primary data collected through a Likert-scale questionnaire distributed to 99 customers selected via accidental sampling. Data were analyzed using multiple linear regression. Partial hypothesis testing T-test revealed that interior design and pricing have a positive and significant effect on purchasing decisions. Product quality demonstrated a positive trend but did not reach statistical significance. Simultaneous testing F-test confirmed that the three variables collectively exert a significant influence on purchasing decisions, accounting for 81% of the total contribution. These findings are expected to enrich the literature on marketing management, particularly within the culinary industry. Coffee shop operators are encouraged to prioritize innovative spatial design and competitive pricing strategies as key drivers of customer loyalty. Future research may consider incorporating additional variables such as service quality or digital marketing to provide a more comprehensive understanding of purchasing behavior in the coffee shop sector.
PENGUATAN EKONOMI DAN SOSIAL MELALUI PROGRAM PENGABDIAN KEPADA MASYARAKAT: STUDI KASUS PADA MITRA SASARAN Sabri Sabri; Mohamad Aras; Adnan Adnan; M. Arpah; Riswandhi Ismail
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.455

Abstract

The main focus of this program is community empowerment, which is carried out systematically and sustainably. This empowerment is not only limited to knowledge transfer, but also includes coaching, mentoring, and evaluation that enable communities to be independent in the long term. Based on science, technology, and practical skills, PkM is designed to suit the specific needs of target partners. The technology introduced in this program must be able to be adopted and developed independently by the community, so that its benefits can continue even after the program has ended. Economic and social strengthening can be achieved through the Community Service (PkM) program by examining case studies of target partners. This analysis is conducted to understand the extent to which interventions provided through PkM are able to have a significant impact on improving community welfare. By exploring the various approaches that have been implemented in the PkM program, this article also aims to identify key factors that contribute to the program's success, as well as obstacles often encountered in its implementation.
Co-Authors Adnan Adnan M. Arpah Mohamad Aras Rania Zahra Aziz Nasution Riswandhi Ismail Syarifuddin Syarifuddin