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All Journal Jurnal Puan Indonesia Jurnal Ekonomi dan Bisnis
Riswandhi Ismail
Universitas Ibnu Sina Batam
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Pengaruh Electronic Word of Mouth (E-WOM), Promosi dan Kualitas Layanan terhadap Keputusan Pembelian Konsumen di Toko Nasfashion Nur Ashyah; ⁠Riesna Apramilda; Riswandhi Ismail
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1931

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya penggunaan Instagram sebagai social commerce yang memengaruhi perilaku pembelian konsumen melalui Electronic Word of Mouth (E-WOM), promosi, dan kualitas layanan. Tujuan penelitian ini adalah untuk menganalisis pengaruh E-WOM, promosi, dan kualitas layanan terhadap keputusan pembelian konsumen di Toko Nasfashion. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 850 konsumen, sedangkan sampel sebanyak 90 responden ditentukan menggunakan teknik purposive sampling dengan rumus Slovin. Instrumen penelitian berupa kuesioner skala Likert, dan data dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa E-WOM, promosi, dan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Kesimpulan penelitian ini menegaskan bahwa semakin baik ulasan digital, strategi promosi, dan layanan yang diberikan, semakin tinggi pula keputusan pembelian konsumen di Toko Nasfashion.
PENGUATAN EKONOMI DAN SOSIAL MELALUI PROGRAM PENGABDIAN KEPADA MASYARAKAT: STUDI KASUS PADA MITRA SASARAN Sabri Sabri; Mohamad Aras; Adnan Adnan; M. Arpah; Riswandhi Ismail
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.455

Abstract

The main focus of this program is community empowerment, which is carried out systematically and sustainably. This empowerment is not only limited to knowledge transfer, but also includes coaching, mentoring, and evaluation that enable communities to be independent in the long term. Based on science, technology, and practical skills, PkM is designed to suit the specific needs of target partners. The technology introduced in this program must be able to be adopted and developed independently by the community, so that its benefits can continue even after the program has ended. Economic and social strengthening can be achieved through the Community Service (PkM) program by examining case studies of target partners. This analysis is conducted to understand the extent to which interventions provided through PkM are able to have a significant impact on improving community welfare. By exploring the various approaches that have been implemented in the PkM program, this article also aims to identify key factors that contribute to the program's success, as well as obstacles often encountered in its implementation.
Co-Authors Adnan Adnan M. Arpah Mohamad Aras Nur Ashyah Sabri Sabri ⁠Riesna Apramilda