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All Journal Jurnal PkM MIFTEK
Muhamad Teguh Santosa
Institut Teknologi Garut
Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan Ekonomi Lokal Melalui Inovasi Produk Pertanian Dan Strategi Pemasaran Digital Sukirno; Pandu Alghani; Hafizh Alfarizi; Fetra Abdul Malik Barkah; Muhamad Teguh Santosa; Siti Rohmah Kamilah; Habib Muhammad Ramdan; Dina Maryani; Sinta Nuraini; Arya Oktavian Ramadhan; Devis Firdaus; Ikbal Suryanto; Rifki Putra Pratama; Ruri Salman Mustofa; Dinda Aulia Putri; Hisyam Abdillah Sumpena; Sulthan Rafi Syauqi; Muhammad Rizki Purnama Abdullah; Faren Anjani Mersena; Fathur Ahmad Maulana; Sandra Oktavia Krisdiana Putri; Aghniya Afiatul Jannah; Delilah Fitriyani; M. Fahri Baedowi
Jurnal PkM MIFTEK Vol 7 No 1 (2026): Jurnal PkM Miftek
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.7-1.3328

Abstract

Micro, small, and medium-sized enterprises in Sukawargi Village face two challenges: a lack of product innovation based on local potential and a lack of utilization of digital marketing, which limits market access. These conditions reduce the market value of agricultural products such as tomatoes during harvest. Enhancing the capacity and economic self-reliance of business owners through product innovation and digital literacy is the objective of this community service initiative. A participatory approach was used to organize a workshop consisting of three phases: preparation, implementation, and post-activity. Training on packaging design and marketing via social media, as well as instructions on how to make high-value tomato sauce, were part of the solutions implemented. As a result, 80% of participants were able to create and manage social media accounts for their businesses, and they successfully developed new processed products. Conventional mindsets have been transformed by this program toward innovative and technology-responsive entrepreneurship. This opens opportunities to increase income and expand market reach
Co-Authors Aghniya Afiatul Jannah Arya Oktavian Ramadhan Delilah Fitriyani Devis Firdaus Dina Maryani Dinda Aulia Putri Faren Anjani Mersena Fathur Ahmad Maulana Fetra Abdul Malik Barkah Habib Muhammad Ramdan Hafizh Alfarizi Hisyam Abdillah Sumpena Ikbal Suryanto M. Fahri Baedowi Muhammad Rizki Purnama Abdullah Pandu Alghani Rifki Putra Pratama Ruri Salman Mustofa Sandra Oktavia Krisdiana Putri Sinta Nuraini Siti Rohmah Kamilah Sukirno Sulthan Rafi Syauqi