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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Sherly Gladys Jocom
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sam Ratulangi, Manado, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Keuntungan Usaha Pengolahan Nira Aren di Kelurahan Lowu Satu Kecamatan Ratahan Kabupaten Minahasa Tenggara Yuristi Monika Rolos; Sherly Gladys Jocom; Barce Andries Feriano Wariki
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 2 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i2.68167

Abstract

This study aims to analyze and compare the profitability of palm sugar and cap tikus businesses so that farmers can determine which type of business is more profitable and sustainable. This study was conducted in May-July 2025 using a quantitative descriptive method with primary and secondary data. The research sample consisted of 4 palm sugar respondents selected purposively from 24 active farmers, and 4 cap tikus respondents. The analysis was carried out by calculating production costs, revenues, and profits based on the same volume of palm sap raw material, namely 152.5 liters. The results showed that the production cost per liter in the palm sugar business was Rp. 349.37 with revenues of Rp. 3,569.21, resulting in a profit of Rp. 3,219.84. Meanwhile, the cap tikus business had a production cost of Rp. 364.16 per liter with revenues of Rp. 3,480 and a profit of Rp. 3,115.84. The difference in profit between the two businesses was relatively small, namely Rp. 104 per liter. This study concluded that both palm sap processing businesses were equally profitable for farmers with a slight difference in profits. This information is expected to help farmers in making business decisions based on economic considerations and also provide input for local governments in formulating policies for developing businesses based on palm sap commodities.
Persepsi Konsumen Dalam Keputusan Pembelian Sayur Selada Organik di Freshmart Tikala Kota Manado Rekis Rama Arrozaq; Olly Esry Harryani Laoh; Sherly Gladys Jocom
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 2 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i2.68274

Abstract

This study aims to determine consumers' perceptions when deciding to purchase organic lettuce at Freshmart Tikala, Manado City. This is related to increasing public awareness of the importance of healthy living and the need for safe and environmentally friendly food. This study used a descriptive and qualitative approach with a chance sampling technique. Data were obtained from 30 respondents through observation, questionnaires, and documentation in June 2025. The analysis focused on six main aspects: price, quality, lifestyle, health, information, and location, using a Likert scale to assess consumer perceptions. The results of this study indicate that consumers have a positive view of all these aspects. Price is considered reasonable when compared to quality and health benefits. Freshness and product durability are two very important factors, while a healthy lifestyle and concern for the environment also help people in their purchasing decisions. Available information, both from the media and product labels, is considered quite good, while Freshmart's strategic location and neat store appearance make shopping more comfortable. In conclusion, positive consumer perceptions significantly influence their decision to purchase organic vegetables. Therefore, managers need to maintain product quality, strengthen the information provided about the product, and maintain the comfort of the location in order to increase consumer loyalty.
Co-Authors Barce Andries Feriano Wariki Olly Esry Harryani Laoh Rekis Rama Arrozaq Yuristi Monika Rolos