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All Journal Persepsi : Communication Journal Jurnal Ilmu Komunikasi dan Media
Wahyuningsih Subekti
Universitas Pembangunan Jaya
Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Social Media as a Medium for Participation in the ‘Kupu-Kupu’ Student Social Movement at UIN Jakarta: Activism Without Street Demonstrations Faiz Fattan Nasution; Kayla Putri Ramadhani; Lois Anatasia Arden; Samuel Frans Tinambunan Frans Tinambunan; Wahyuningsih Subekti
Persepsi: Communication Journal Vol 9, No 1 (2026): Mei 2026
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v9i1.27837

Abstract

This study aims to understand how “butterfly students”students whose daily activities are limited to attending lectures and going straight home develop political awareness and social empathy toward student social movements through social media, particularly during the demonstration occurring on 25–28 August 2025. Using a qualitative approach with descriptive phenomenology based on Clark Moustakas’ framework, this research explores the lived experiences of students who did not directly participate in the protest. Participants consisted of students from the State Islamic University, and data were collected through semi-structured online in-depth interviews. The analysis followed the stages of epoche, phenomenological reduction, meaning units, imaginative variation, and synthesis of essence. The findings reveal that butterfly students experience fear and concern toward physical demonstrations, yet they still construct passive empathy and reflective political awareness through their digital interactions on social media. These results indicate that butterfly students are not entirely apathetic; rather, they demonstrate a reflective form of participation that remains relevant within the context of digital democracy.
City Branding Jakarta untuk Mendukung Smart City Investment Melalui Instagram @jsclab Bakti Abdillah Putra; Wahyuningsih Subekti
Jurnal Ilmu Komunikasi dan Media Vol. 1 No. 3 (2026): Edisi: April-Juni
Publisher : Pustaka Bangsa Indonesia

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Abstract

Penelitian ini menganalisis strategi city branding Pemerintah Provinsi DKI Jakarta dalam mendukung smart city investment melalui akun Instagram @jsclab pada periode Februari 2025–Februari 2026. Dengan metode analisis isi kualitatif dan wawancara terhadap 501 konten terpilih, penelitian mengkaji tujuh dimensi smart city, yaitu smart governance, smart economy, smart environment, smart mobility, smart people, smart living, dan smart branding. Hasil penelitian menunjukkan bahwa konten terbanyak diunggah pada Juli 2025 bertepatan dengan perayaan HUT Jakarta ke-498. Dimensi smart people mendominasi dengan 159 konten, mencerminkan tingginya kualitas sumber daya manusia dan partisipasi masyarakat Jakarta. Secara keseluruhan, akun @jsclab berhasil merepresentasikan citra Jakarta sebagai kota inovatif, adaptif teknologi, dan strategis bagi investasi berbasis smart city.
Co-Authors Bakti Abdillah Putra Faiz Fattan Nasution Kayla Putri Ramadhani Lois Anatasia Arden Samuel Frans Tinambunan Frans Tinambunan