Acep Kurniawan
Universitas Palangka Raya

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Optimalisasi Strategi Promosi Museum Balanga: Meningkatkan Kunjungan Wisatawan Mancanegara melalui Budaya Dayak Berkelanjutan Jeanita Remilka Tabita; Maya Julia; Acep Kurniawan; Cyntia Lupita Sari
Jurnal Pendidikan, Bahasa dan Budaya Vol. 5 No. 2 (2026): Juni: Jurnal Pendidikan, Bahasa dan Budaya
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpbb.v5i2.6175

Abstract

This study aims to examine and formulate the most effective promotional strategies to increase the number of foreign tourist visits to the Balanga Museum by developing Dayak culture in a sustainable manner. This study uses a descriptive qualitative approach, with data obtained through in-depth interviews, observations, and documentation studies, which are then analyzed using the sustainable tourism framework from the World Tourism Organization (UNWTO), the 7P Marketing Mix, and SWOT analysis. This study shows that the museum's current promotional strategies are still too focused on the domestic market and have not optimized the use of digital marketing, multilingual content, and international collaboration, resulting in limited global exposure to Dayak culture. The main obstacles include limited promotional resources and low levels of digitization. There are opportunities for development through the implementation of virtual tour-based promotions, the development of multilingual digital content, and global partnerships that remain based on the principles of sustainability. This study contributes theoretically through the framework of sustainable tourism, the 7P Marketing Mix, and SWOT analysis in the context of developing cultural museum promotion.
Analisis Kebijakan Program Pengentasan Kemiskinan di Kota Palangkaraya dalam Mendukung Pencapaian SDGs 1 dan SDGs 8 Acep Kurniawan; Daniel Daniel; Renno Sambawe; Andika Sanjaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11495

Abstract

Poverty remains one of the major social issues that continues to receive attention from both central and regional governments. This study aims to analyze poverty alleviation policies implemented in Palangka Raya in supporting the achievement of the Sustainable Development Goals (SDGs), particularly SDGs 1 (No Poverty) and SDGs 8 (Decent Work and Economic Growth). This study employed a qualitative method with a descriptive and library research approach. Data were collected through documentation studies from the Central Statistics Agency (BPS), local government documents, scientific journals, and other relevant literature. The findings show that the poverty rate in Palangka Raya decreased from 3.70% in 2020 to 3.52% in 2024. The Urban Poverty Alleviation Program (P2KP) contributed to improving community welfare through business capital assistance, skills training, and community economic empowerment. However, the implementation of the program still faces several challenges, including limited resources, unequal economic access, and weak program monitoring systems. Therefore, stronger coordination among institutions and improvements in community empowerment programs are needed to ensure that poverty alleviation policies can be implemented more effectively and sustainably